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Old 23rd September 2020, 13:10   #1
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Default Toyota Urban Cruiser launched at Rs. 8.40 lakh

Toyota has launched the Urban Cruiser in India. The sub-4 meter crossover is available in three variants - Mid, High and Premium and prices start at Rs. 8.40 lakh (ex-showroom, Delhi).

Toyota Urban Cruiser launched at Rs. 8.40 lakh-urbancruiserslide1.jpg

The Urban Cruiser is a re-badged Maruti Vitara Brezza. Toyota has given the crossover a reworked front fascia to differentiate it from Maruti's version. It comes with LED projector headlamps, LED tail lights and 16-inch diamond-cut alloy wheels.

Toyota Urban Cruiser launched at Rs. 8.40 lakh-uc2.jpg

The interior of the Urban Cruiser looks similar to the Vitara Brezza. It has a 7-inch touchscreen infotainment head-unit with Apple CarPlay and Android Auto and comes with features such as automatic climate control, cruise control, auto-dimming IRVM and rain sensing wipers. The base variant misses out on alloy wheels and touchscreen infotainment, which is replaced with a 2-DIN audio system with Bluetooth connectivity.

Urban Cruiser safety features:

  • Dual front airbags
  • ABS with EBD
  • Hill Hold Control (AT only)
  • Reverse parking camera
  • Auto headlamps

Toyota Urban Cruiser launched at Rs. 8.40 lakh-uc1.jpg

The Urban Cruiser is powered by a 1.5-litre, 4-cylinder petrol engine, which produces 104 BHP @ 6,000 rpm and 138 Nm @ 4,400 rpm. All three variants are offered with a choice of a 5-speed manual or a 4-speed automatic transmission. Automatic variants get a lithium-ion battery with an integrated starter generator (ISG).

Urban Cruiser colour options:

  • Sunny White
  • Iconic Grey
  • Suave Silver
  • Rustic Brown
  • Spunky Blue
  • Groovy Orange
  • Rustic Brown With Sizzling Black Roof
  • Groovy Orange With Sunny White Roof
  • Spunky Blue With Sizzling Black Roof

Urban Cruiser variant-wise prices:


  • Mid MT - Rs. 8.40 lakh
  • Mid AT - Rs. 9.80 lakh
  • High MT - Rs. 9.15 lakh
  • High AT - Rs. 10.65 lakh
  • Premium MT - Rs. 9.80 lakh
  • Premium AT - Rs. 11.30 lakh
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Old 23rd September 2020, 13:33   #2
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Is there an indication of the price break up for 1.4L difference between gearbox, isg and features?
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Old 23rd September 2020, 13:45   #3
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Quote:
Originally Posted by nsbhagwat View Post
Is there an indication of the price break up for 1.4L difference between gearbox, isg and features?
1.4L seem quite high for ancient 4 speed torque converter. Bower AT gains SHVS texhnology and adds features like hill hold assist.
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Old 23rd September 2020, 13:45   #4
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

The MT price is barely 5K more than the Brezza and that is pretty decent. I would never look at the AT with that 4 speed box but the MT is actually a decent option to recommend.

I don't mind recommending the MT to anyone looking for a safe and sensible option with peace of mind of Toyota servicing.

The Sonet and Venue have the 1.0L but that may not be to everyone's liking vs a simple well tuned 1.5L engine with good bottom end.

The Ford Ecosport comes closest to this but with the 3 cylinder can't match the refinement of the Brezza/Urban Cruiser.

It's a very safe and practical choice IMO.
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Old 23rd September 2020, 13:50   #5
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

So the old wine has come in a new bottle. Let's see how many would get lured by the new bottle!

It would be interesting to see the numbers that Toyota can rake in with this nearly a dead duck of Maruti, it's at least on it's last leg arguably. My feel is this is one of the rare T badges that will make informed buyers to stay away. If I'm proven wrong, it means our Indian automotive industry is akin to a car on a hill without any traction nor even a hill hold

Last edited by Bibendum90949 : 23rd September 2020 at 14:01.
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Old 23rd September 2020, 14:00   #6
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

On a lighter note...
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Old 23rd September 2020, 14:15   #7
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Oooh! Thank God they chose Ayushmaan Khurranna as brand Ambassador for Urban Cruiser.
I was half expecting a clean shaven Varun Dhawan with a wig instead
(Link)
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Old 23rd September 2020, 14:19   #8
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

So this is Toyota's Urban Cruiser.. Hmmm. May be it's not supposed to be taken near rural areas. And then this slogan: Respect Follows? Really? Let's see how many people run behind this Urban Cruiser with folded hands
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Old 23rd September 2020, 14:19   #9
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Urban Cruiser - what a weird stupid name seriously. Sounds like someone who's not allowed within 200m of a school .
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Old 23rd September 2020, 14:23   #10
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

So the Brezza currently sells around ~6000units per month.
Urban Cruiser (what a weird name) will sell around ~2000-3000 per month additional.

Say what you want, Toyota gets to check the CAFE norms, and MS gets to sell another 3000 units.
I see no reason why this isn't a good idea from MS perspective. Will have to see which car's sales does this dent... XUV300, Nexon, Sonet?
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Old 23rd September 2020, 14:26   #11
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Not bad pricing I'd say from Toyota on this one. I am pleasantly surprised.

Let us see how the market takes this.
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Old 23rd September 2020, 14:29   #12
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Quote:
Originally Posted by ValarMorghulis View Post
So the Brezza currently sells around ~6000units per month.
Urban Cruiser (what a weird name) will sell around ~2000-3000 per month additional.

Say what you want, Toyota gets to check the CAFE norms, and MS gets to sell another 3000 units.
I see no reason why this isn't a good idea from MS perspective. Will have to see which car's sales does this dent... XUV300, Nexon, Sonet?
How did we arrive at these numbers like 2k or 3k per month? I for one will be shocked if it actually does these numbers. Glanza was a different story though.

We have a new boy in town and the showroom is packed with people, waiting in queue to book and test drive the car. Forget Urban cruiser affecting Sonet sales !! It's the other way around.
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Old 23rd September 2020, 14:40   #13
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Toyota hasn't even taken efforts to change maruti bagdes to toyota on their own website; check the alloy wheels from the pre-facelift Brezza and the DDiS logo on the fender!
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Old 23rd September 2020, 14:57   #14
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Just plain incompetence - 1.5L NA petrol, 4 speed AT and its launched in 2020.

My first impulse was to slam Toyota and then I got to thinking.

VW is barely hanging in there, GM left , Ford is looking to bail out - guess we should give credit to Toyota for having something in the showroom floor.

It is unbelievable that BS6 has caught Suzuki & Toyota offguard , this is called Incompetence. There is no other word to describe not having a turbo petrol & diesel by now in BS6. If Hyundai \ Kia \ Mahindra can do it, they all have several turbo petrol and diesel engines, it should have been easy for Toyota.
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Old 23rd September 2020, 14:59   #15
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Default Re: Toyota Urban Cruiser launched at Rs. 8.40 lakh

Quote:
Originally Posted by CEF_Beasts View Post
Toyota hasn't even taken efforts to change maruti bagdes to toyota on their own website; check the alloy wheels from the pre-facelift Brezza and the DDiS logo on the fender!
Maybe they will blame this on the 'education policy' now after the infamous 'we don't want you taxes' statement. Though no one should question their 'dedication' and 'commitment' towards Indian automotive sector and loyal customer base which they have conveniently milked for so long. They have a very vibrant portfolio in other countries, but Innova and Fortuner are all they have for us along with half hearted attempts like Etios/ Etios Liva and yes all of them supposedly 'over engineered' and have unparalleled 'reliability' but must be serviced at every 5k kilometers when competition offers intervals of 10k or even 15k kms in comparison.

And, now for people who used to bash the 'tin-foil' Maruti Suzuki cars, the Toyota badge will magically transform these cars into 'much safer' & 'much reliable' cars in comparison. The 'magical' lands of India continues to fascinate the western world even today (and Indians as well )
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