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Old 6th October 2020, 11:55   #1
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Maruti Vitara Brezza 5.5 lakh sales up!

Maruti Suzuki has announced that it has sold over 5.5 lakh units of the Vitara Brezza since its launch 4.5 years ago.

Maruti Vitara Brezza 5.5 lakh sales up!-vitara-brezza-leads-pack-5.5-lakh-sales.jpg

The Vitara Brezza was launched in March 2016. By February 2017, sales had crossed the 1 lakh mark. In the month of October the same year, sales crossed the 2 lakh unit mark. By July 2018, 3 lakh units of the Brezza had been sold and by February 2019, the 4 lakh mark was crossed. The sales milestone of 5 lakh units was achieved in December 2019.

Earlier this year, Maruti introduced the refreshed Vitara Brezza. It is powered by a BS6-compliant 1.5-litre, 4-cylinder petrol engine that produces 104 BHP and 138 Nm and comes paired with a 5-speed manual transmission. A 4-speed automatic transmission is available with the mild-hybrid version.

The carmaker has sold over 32,000 units of the updated Vitara Brezza within just 6 months of its launch. The car has emerged as one of the highest-selling compact SUVs in a segment that has traditionally been dominated by diesel models.

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Old 6th October 2020, 12:16   #2
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Quote:
Originally Posted by TusharK View Post
Maruti Suzuki has announced that it has sold over 5.5 lakh units of the Vitara Brezza since its launch 4.5 years ago.

The Vitara Brezza was launched in March 2016. By February 2017, sales had crossed the 1 lakh mark. In the month of October the same year, sales crossed the 2 lakh unit mark. By July 2018, 3 lakh units of the Brezza had been sold and by February 2019, the 4 lakh mark was crossed. The sales milestone of 5 lakh units was achieved in December 2019.

The carmaker has sold over 32,000 units of the updated Vitara Brezza within just 6 months of its launch.

Link to Team-BHP News
What kind of milestone is this 5.5 ? Are they lost or desperate to show off numbers ?
Also note it's the slowest lap ever for Brezza - 6 months for 32,000 units and 10 months for 50,000 units !

Venue and Creta are already ahead it seems.

Last edited by TorqueIndia : 6th October 2020 at 12:22.
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Old 6th October 2020, 13:08   #3
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

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Originally Posted by TorqueIndia View Post
What kind of milestone is this 5.5 ? Are they lost or desperate to show off numbers ?
The latter, as a social proof. They need to show desperately to counter the 'Sonet' effect, and something to try to grab attention of people.

Else they could have waited to reach 6 lakhs but the results/milestone would happen by October end, and a lot of people make their bookings in Navratri (some take delivery in Navratri some book in Navratri and take delivery in Diwali), yet these bookings are more guaranteed to convert faster; you get the reason now to launch this campaign with this rather odd milestone number.
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Old 6th October 2020, 13:15   #4
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

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Originally Posted by TorqueIndia View Post
What kind of milestone is this 5.5 ?
Exactly my thought! Could not control my laughter looking at the article. There is no milestone mentioned for 4.5/3.5/2.5L sales etc. One glance into this pic and everyone can see that this has been the slowest growth phase. I think they shot themselves in their foot with this press release.

Are we finally seeing some panic buttons being pressed at MSIL top management? I really hope so. With Seltos, KIA was eating up market share of all other manufacturers including its parent Hyundai but Sonet has changed everything for MSIL. It is direct threat for them now. I think six months down the line Sonet is going to leave everyone behind(Even Venue) and MSIL has no answer yet.

MSIL, apna loses CALCULATE KIYA KYA?
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Old 6th October 2020, 13:30   #5
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

Quote:
Originally Posted by TorqueIndia View Post
What kind of milestone is this 5.5 ? Are they lost or desperate to show off numbers ?
Also note it's the slowest lap ever for Brezza - 6 months for 32,000 units and 10 months for 50,000 units !

Venue and Creta are already ahead it seems.
Maruti always does that, whenever there is a new launch in any segment, Maruti pumps to its dealers more cars in that particular segment to announce/show off its dominance. They can't play those tactics once reporting shifts to retail numbers. But those tricks might not help Maruti if the competitor is Hyundai or Kia.

Last edited by wheelguy : 6th October 2020 at 13:32.
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Old 6th October 2020, 13:46   #6
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

Good example of drowning man catches a straw. Probably they do not think that they will be able to make it to 6 lakhs to keep the momentum and using the large number (5.5 lkahs) to attract buyers to a popular choice.

They could have used 5,50,000 to make it bigger though.
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Old 6th October 2020, 13:50   #7
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

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Originally Posted by TorqueIndia View Post
What kind of milestone is this 5.5 ?


Next would be 5.75 after Diwali, 6 by Christmas, and 6.25 by Holi.

Or would they come down to 6.1, 6.2, 6.3??
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Old 6th October 2020, 13:51   #8
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

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Originally Posted by naikameya View Post
Good example of drowning man catches a straw. Probably they do not think that they will be able to make it to 6 lakhs to keep the momentum and using the large number (5.5 lkahs) to attract buyers to a popular choice.

They could have used 5,50,000 to make it bigger though.
It is the most outdated in the segment. But still it is sold in good numbers. More than 9000 in the last month. So there is no reason to make MS not confident about the 6 lakhs milestone
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Old 6th October 2020, 13:59   #9
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

And even after 5+ years and selling 5 Lacs copies, they don't have plans to upgrade the model or bring the next gen, apart from from changing the grille and graphics !
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Old 6th October 2020, 14:57   #10
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

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Originally Posted by NICHE View Post
It is the most outdated in the segment. But still it is sold in good numbers. More than 9000 in the last month. So there is no reason to make MS not confident about the 6 lakhs milestone
Oops. I meant by end of this year they may not carry the momentum of 1 lakh copies a year and reach 6 lakhs
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Old 6th October 2020, 15:20   #11
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

So much hate for the Brezza in here! I don't know why, but I felt that those fanboys doing brand hate mongering on social media like Instagram and Facebook have finally infiltrated Team-BHP!
(Sorry if this was off-topic)

Anyways, coming back to the topic, the Brezza sold 5.5 lakh units, and that's expected as the Brezza is the most neutral design of them all and the middle and lower variants are way more feature loaded than what others offer for similar price and also, it does not breakdown unlike some of it's so called better rivals!

Despite this, showing 5.5 lakh sales doesn't make much sense. However, like someone pointed out above, they might be doing this to show them that the leader is still the leader and no one can overtake them in the long run!
And I think when you are the leader, you have the right to show the newbies that you are actually the leader.

What caught the attention of a few Team BHPians above was the sales growth which was quite slow for past few months! However, what we are forgetting here is that not just the Brezza, but the whole industry was at a slow pace! Just for an example, the April sales were at zero and in May, the whole segment sold only 4000 units!

And if we calculate it overall from March 2020, the Brezza sold a total of 34,490 units and the other bestseller, the Venue sold 34,968 units. And if we divide this by 6, it turns out that the Brezza sold an average of 5,748 units monthly, which is just around 80 lesser than the Venue's 5828 units.
And if you think one car is ahead of the other because it sold a mere 500 units more than the other in 5 months, I think there is a problem which needs to be addressed!

And considering the fact that the sales have grown tremendously, I think the leader will be back on top by this December, in the worst case scenario

Last edited by theAutomaniac : 6th October 2020 at 15:25. Reason: Edited out a little grammatical error
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Old 6th October 2020, 16:39   #12
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

The "Leader" is not a bad car at all, but it needs a proper facelift kitted with all the bling and features to compete with new players. Maruti does deserve all the hate for not updating the brezza as per buyer's expectations. And yes the leader will be further assisted by it's Co leader, the new Urban Cruiser.
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Old 6th October 2020, 16:57   #13
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

These days if there is nothing that a company can do in terms of a refresh or a new variant, these OEMs (and their PR firms/magazines on the payroll) just come up with any arbitrary number to "celebrate the milestone". Write an article, send it out, trend it for a while coupled with advertisements from the OEM. Reminds the public of its existence.

Like I can understand the importance of 5 lakhs sold/Half a million, but 5.5 lakhs? I mean if you have sold 5 lakhs of that you are going to reach 5.5 lakhs too.

Here's another one.

India’s highest-selling CNG car Maruti Suzuki WagonR S-CNG clocks 3 lakh unit sales

This one too. "22 lakhs Swift sold!". Twenty lakhs I can understand, but 22 lakhs is also a milestone? Shall we get a 22 lakhs special edition too?

Maruti Suzuki sold over 22 lakh Swift hatchbacks in 15 years
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Old 2nd December 2020, 22:44   #14
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

While the Brezza is a good car, always wondering how they are able to maintain the sales even though the entire engine has been changed from diesel to petrol.

Comparing October 2019 when they have only Diesel to October 2020 when they have only petrol

October 2019 - 10227 [https://www.team-bhp.com/forum/india...analysis.html] (October 2019 : Indian Car Sales Figures & Analysis)
October 2020 - 12087 [https://www.team-bhp.com/forum/india...analysis.html] (October 2020 : Indian Car Sales Figures & Analysis)

As everyone knows the torque characteristic of the diesel, how does the customers get convinced with petrol after ~3.5 years of diesel only sales.

So does the Brezza customers does not really need the engine and is it just the Car.

No offense, just want to understand the real underlying business reason for the consistent sales figures inspite of totally different category of engine. Might help us to understand the customer pulse for good business tactic.

Brezza owners again no offense, please share your reasons for diesel to petrol change.

Last edited by tirumalavoleti : 2nd December 2020 at 22:45. Reason: spell corrections
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Old 3rd December 2020, 00:20   #15
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Re: Maruti Vitara Brezza 5.5 lakh sales up!

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Originally Posted by tirumalavoleti View Post
Brezza owners again no offense, please share your reasons for diesel to petrol change.

I dont think there will be any Brezza owners who have changed from petrol to diesel.

At that time, the petrol-diesel gap was significant, so people chose Diesel. Now the gap is diminishing, so people buy Petrols.

My theory is that people who, at that time liked the Brezza, but didnt buy one solely due to it being a diesel, are buying one now.

The target buyer's changed, so the volumes are consistent.
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