[M A D over CARS]

I am surprised that no one has mentioned this yet but how can you conduct a PDI on the car with the bubble?

The environmental concerns is a negative point of this plastic bubble. They could have made the bubble with a more environment friendly material.

On a positive note, TATA can actually sell it as an after market accessory as an alternative to traditional car covers for those who do not want to spend $1.2k on a car capsule.

[DrCar]

Now, Maruti would be crying foul blaming Tata to cut corners to improve their star ratings further by giving this bubble wrap around the car.

This is nothing more than a marketing gimmick.
A better sanitisation in front of the customer before delivering the car is enough to negate the fear.

This is extremely stupid move and can put the unsuspecting customers at extreme risk. This bubble wrap will act as a closed chamber which increases the overall ambient temperature within it and acts as an incubator which is conducive for the growth of viruses and bacteria. Hope Tata stops this as soon as possible.

[TROOPER]

So what happens if (a big if) the dealership guy who parks the car in the bubble has got corona? And spends a couple of minutes in it before getting out? Then you as a customer get inside during delivery.

This could work as a publicity stunt. But I would rather spend more time and make the dealer spend the money on really sanitizing the car, probably give some free car friendly sanitizer/disinfectants. Also work on improving the whole delivery experience.

Add to that aren't we putting out enough trash into the world thanks to masks, shields and PPE kits? This is just another environmental waste and will just eat up space in the dealership.

But hey, if air purifiers can make people swing their car purchasing decisions, then who knows. Never say never.

[SRK]

Nice marketing strategy.

I think the bubble seems nice to have for someone who has to park for a long time in an open parking space.

[gloriole]

Surely seems marketing brains at TML are working hard. The recent campaign taking digs at likes of Maruti and Hyundai shows that Tata is coming of age and more confident of their passenger vehicle segment.

Safety bubble idea is unique but weird, may work as marketing gimmick though. In practicality, it is going to be highly ineffective. Dealers will be happy to get one more head under "handling charges".

[NFS2024]

I dont know how innovative, useful this idea will be to protect car buyers from Viruses et al. But this looks like a cumbersome idea, getting the car in and out every time. The dealer will need many more of this if the number of car deliveries in a day increases. Not a very efficient process for sure.

[swami69]

While COVID is dangerous as we all know, these look like gimmicks just to raise their bar with client who would think, "oh TATA is so concerned about me and my car", just a neat cleaning and sanitizing is all that is needed before delivery.

People will start taking numerous selfies in front of their car and the bubble and that is what TATA wants to spread in social media. Good marketing and they now know the pulse of Indian customers.

Swami

[lemedico]

I think Kia motors should use this bubble. It'll protect the parked vehicles from the ones falling off the first floor of the showroom!

Also, has anyone not thought of how many fine scratches this will create during the donning and doffing of the bubble?

[vjbox]

On a different note I don't mind getting one of these and installing over the car to keep it dust free I use to see some super car owners putting these over their priced possessions. Not sure how much of a hassle it is to install and remove everything though.

[kamilharis]

This is purely a marketing gimmick. But at the end of the day this is some unique thing and free publicity!

Owners will get some "different" feel while taking their TATA car and that's fine.

[srini1785]

Let me get this straight. Germs and microbes present in air may cause health issues so TATA decides to just wrap the car in a transparent balloon and inflate the balloon with the same air albeit through a pump?. I can't believe people fall for this trick.

[landcruiser123]

Why pollute the environment & waste plastic if this bubble is a single use product?
OR
Why waste cleaning resources & manpower to clean & re-use this bubble for multiple deliveries?

Stupid idea, whatever the case.

[Maverick Avi]

Its just plain marketing gimmick and nothing else. In fact the entire process might be more prone to virus than just keeping the car in open.

But this bubble can be a magic cure for preventing rodent infestation in cars. Usually nothing works as a permanent fix for rodent menace. But this does seem a good option for people not having a completely sealed parking space. Waiting to see if this can be bought at a reasonable price in near future.

[rahulskumar]

Instead of this gimmick, Tata could have provided rear washer for all their models as a segment first safety feature. Better to keep the car out in sunlight for few hours before handing it out to customer.

[giri1.8]

They could make more profit by selling these as accessories, from a marketing perspective, this looks like pure waste of resources, but in places like apartments filled with mischievous kids, this could be a good parking solution.

Wondering if it's made from fire proof material, petrol engine can get way too hot to be safe after long runs.