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Old 5th January 2021, 11:10   #1
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2021 Audi A4 launched at Rs. 42.34 lakh

Mod Note: BHPian gungax's 2021 Audi A4 Technology Ownership Review has been taken live at this link. Please continue the discussion over on the new thread. Thanks!


Audi has launched the updated A4 in India. The car is available in two trim levels - Premium Plus and Technology priced at Rs. 42.34 lakh and Rs. 46.67 lakh (ex-showroom, India) respectively.

2021 Audi A4 launched at Rs. 42.34 lakh-download-27.jpg

The A4 gets a redesigned exterior with new headlights, bumpers and dual exhausts. The car looks sharper than the outgoing model and it rides on 17-inch 5-spoke alloy wheels.

2021 Audi A4 launched at Rs. 42.34 lakh-download-28.jpg

On the inside, the new A4 comes equipped with a 10.1-inch touchscreen infotainment head-unit, while the Premium Plus variant gets a smaller 8.8-inch unit. The car is equipped with a touchpad controller, voice command function, Audi Virtual Cockpit, 3-zone automatic climate control, wireless charging and a sunroof.

2021 Audi A4 launched at Rs. 42.34 lakh-download-29.jpg

The A4 is powered by a 2.0-litre, 4-cylinder, turbo-petrol engine that produces 187 BHP and 320 Nm and is paired with a 7-speed dual-clutch automatic transmission. The engine comes with mild-hybrid tech and has a regenerative braking function. Audi claims that the car can accelerate from 0-100 km/h in 7.3 seconds and has a top speed of 241 km/h.

Some of the safety features offered in the new A4 include 8 airbags, cruise control with speed limiter, electronic stability control, driver assist, brake assist and reverse parking guide.

Link to Team-BHP News

Last edited by Aditya : 3rd January 2022 at 10:05. Reason: Adding link to ownership review
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Old 5th January 2021, 11:15   #2
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

I think after discounts, This would cost a four-five more lakhs than Superb. People looking for badge would go for Audi.
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Old 5th January 2021, 11:55   #3
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

The Audi is priced decently well. About a lakh cheaper than any of its German competitors. However, I feel this will strictly be a car for the chauffeur-driven since all others have 200+ HP while the Audi tops it at 187 HP. For the driver's choice, I'd rather spend the extra few lakhs and get the 330i MSport with that sweet 255HP Motor.

Nonetheless, I expect Audi sales to pick up this year since they have got one of their bread and butter models back on sale.

There is a chance that it could affect the sales of Superbs with some discounts but without discounts, Audi will make no dent in the sale of the Skoda.

Attaching a price comparison:

2021 Audi A4 launched at Rs. 42.34 lakh-pricecamparo.jpg

Last edited by akash_v12 : 5th January 2021 at 11:57.
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Old 5th January 2021, 12:06   #4
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

This is sensible pricing by Audi. For me, the 330i is the one to aspire to but the A4 is a practical choice for many.

I am glad that they did not carry forward the optimistic pricing trend that Audi Q2 and the BMW 220d Gran Coupe were trying to follow.

Going by the A4 pricing, we can be hopeful that Audi is likely to sensibly price the A3 35TFSI and the Q3 when they follow soon.
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Old 5th January 2021, 12:07   #5
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

Rewind a few years, the Audi line up was having something (features and snazzy technology) to compete with the rivals "Sheer driving pleasure" or the the "glorious Tri-Star brand image".

But in 2021, the gap is really narrow now even if the Audi has few tricks up its sleeve now.

I now wonder what makes me go for an Audi?

Do anyone feel the same?

P.S: I love the mini displays of the climate control, way too elegant in font and a class above. I compare it to the mini displays of Merc- S class steering mode change displays.
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Old 5th January 2021, 12:11   #6
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

You know what, this is actually quite a decent pricing from Audi. A good 4-5 lakhs below BMW's 330 right from the get go. Maybe this would stretch out to 7-8 lakhs after discount. Somebody who is after a comfy cruiser with a premium badge would seriously consider this A4.
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Old 5th January 2021, 12:25   #7
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

Apart form the sensible pricing, the online configurator on their website also shown a couple of different rim options to choose from. Almost all the reviews mentioned the test drive car alloys being bland and uninspiring for a car getting launched in 2021. Good to have these options.

2021 Audi A4 launched at Rs. 42.34 lakh-screenshot-20210105-12.21.59-pm.png
image source: www.audi.in
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Old 5th January 2021, 12:30   #8
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

Why does the front remind me of a Verna so much? Other than that this is quite competitive price and features wise.
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Old 5th January 2021, 14:38   #9
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

Has Audi teased the pricing of A4 in one of its post in December itself

2021 Audi A4 launched at Rs. 42.34 lakh-smartselect_20210105143221_instagram.jpg

Link

Link 1

Last edited by Venkatesh : 5th January 2021 at 14:40.
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Old 5th January 2021, 18:21   #10
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

Quote:
Originally Posted by akash_v12 View Post
I'd rather spend the extra few lakhs and get the 330i MSport with that sweet 255HP Motor.
You forgot the 330i Sport with an Ex-Showroom of 42,30,000
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Old 5th January 2021, 19:39   #11
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

Here's how the Audi A4 facelift lines up against its rivals on the price graph.

2021 Audi A4 launched at Rs. 42.34 lakh-20210105_193630.jpg

Source : Autocar India
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Old 5th January 2021, 19:47   #12
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

Quote:
Originally Posted by akash.1318 View Post
You forgot the 330i Sport with an Ex-Showroom of 42,30,000
Didn't actually forget it. I compared the Top-Most Petrol Versions of each cars just to maintain the similarity.
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Old 5th January 2021, 22:10   #13
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

2021 A4 has nothing special to attract buyers at.a price for which superior options are available.
- Driving Dynamics - this is behind the other Germans and Jag
- Comfort - Merc may have an edge
- Brand/Snob value - lowest amongst Germans and much behind XE. Probably only slightly more than Superb/Octavia

The price tag does not justify buying A4. I will be in market in Oct-Dec to buy a luxury sedan. A4 at this price is not an option. I can think of considering it over 3, C, XE only if the price is less by 6-8 lakhs than others. Not even worth considering otherwise.
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Old 6th January 2021, 08:03   #14
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

I'm crazy about Audi's styling . That rear 3-quarter look / stance is delicious.

Quote:
Originally Posted by gasinveins View Post
I think after discounts, This would cost a four-five more lakhs than Superb.
You forget the 4 - 5 lakh discounts on the Superb .

Quote:
Originally Posted by akash_v12 View Post
Nonetheless, I expect Audi sales to pick up this year since they have got one of their bread and butter models back on sale.
True. Audi went through a devastating 2020 and desperately needs to recover. I think the A4's price is as expected. Let's see how they push it now. As good as the turbo-petrol is though, the lack of a diesel will be felt in the market fight.
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Old 6th January 2021, 09:20   #15
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Re: 2021 Audi A4 launched at Rs. 42.34 lakh

The styling is beautiful – just so elegant!
I feel this is one of the best looking Audi in recent times. That said, I am not sure if I will pick this over the similar priced 330i Sport. Audi could have played it up with a bit more aggressive pricing.
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