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Originally Posted by jessie007 But if you have been following monthly sales figures, Maruti is steadily losing market share from over 55% to under 45% now (May’22). Though still the undisputed leader, as no.2 Hyundai has just about 15% market share. But it is steadily losing market share overall and in crucial segments like sub-4 metre and 10-15 lakhs SUVs a la Creta segment. |
1. I never intended to say that Maruti is not losing sales but I was just advocating the fact that diesels are not as important as they are said to be, by people on the internet.
2. Maruti has been losing sales due to lack of competent products and not due to lack of diesels! The Ciaz, the Brezza and the S-Cross are simply selling less because their rivals are much more superior from tech and marketing POV.
3. You said that Maruti has been losing share in Mid-SUV segment. Now, would love to correct you with the fact that Maruti never had a market share in that segment due to lack of a competent representative. The S-Cross despite being a great product, was never as desirable as the Creta or any other rival simply due to its design, features, tech and the fact that Maruti never knew how to sell a premium car until a year or two and not due to lack of diesels.
4. I think Maruti's Mid-SUV fight will truly begin when the YFG launches and we can have this discussion later based on the car's performance. As of now, the fact that even Hyundai has declared lower focus on diesels supports my motion that diesels are failing and lack of them isn't a reason behind Maruti's falling market share.
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Also you have inadvertently or conveniently missed sales and petrol-diesel split for three of the top seller vehicles, viz Nexon, Creta, Seltos and even Bolero. Please also advise where have you taken the petrol-diesel split figures from – I’ll need it for further debates. Thanks in advance.
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1. Bolero is not sold in petrol so I do not think that the comparison is valid.
2. Nexon's petrol-diesel split was mentioned in my previous post and as I said, 8% of Nexons sold are electrics, while only 17% are diesels!
Source (Diesel engines: The past, present & future)
The petrol-diesel split data is taken from autopunditz.com (source of sales figures for many people!)
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Please refer below to the stats I compiled for the sub 4m SUV segment. The six months data shows that Nexon clearly sells more than the Brezza, with the Venue not too far off. So already Maruti is no. 2 in this segment.
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Of course the Nexon is top selling and Maruti is no.2 but that again is not due to lack of a diesel but due to the hideous interiors, features list smaller than legroom in Venue and an exterior design that has lost its charm just like Hyundai lost their old safe cars.
Again, just like in the Midsize SUV segment, Maruti's position in this segment too can only be truly seen post the 2022 Brezza's launch.
Summarizing the above post-
Yes Maruti's market share is declining and yes Brezza is facing immense competition, but that is 99% due to outdated products and maybe 1% due to lack of diesels.
True state if Maruti is actually losing sales due to lack of diesels, can only be known post the launch of competent products.
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Originally Posted by Carma2017 There are a couple of factors we need to consider before we pass judgement on Brezza and other UV sales.
1) Due to semiconductor shortages, every Car maker is prioritising where to put the chips in. In case of Suzuki, newer vehicles like Baleno are getting priority. Long in the tooth vehicles like Brezza definitely will not be getting priority.
Nexon with its numerous powertrain combinations is definitely a TATA priority.
2) We have to consider sales of Brezza as Urban Cruiser in India and Toyota+Suzuki exports as well. The Nexon as far as I know is not exported much, if at all. Since the Suzuki target markets of Africa, Latin And ASEAN are not that semiconductor features loving as India, the push towards exports is even more. |
Perfectly said. The Brezza, S-Cross and Ciaz are being prioritized less simply because they are old and focusing on them more will simply affect efficient use of production lines and chips.
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Even with the above points, one thing is very certain. Brezza is being pushed to its limits as Brezza did to the Ecosport one generation earlier.
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True that. And I believe that every leader goes through this phase in every few years.
Creta itself was put in pressure by its own cousin, but quickly recovered and regained top throne. The City is currently going through the same phase and the i20 went through the same phase some years ago but never recovered.
So again, I definitely think that only the next-gen product's competitiveness can display a truer picture.