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Old 10th February 2021, 19:01   #1
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Default Mercedes, BMW, Audi & other luxury brand sales in 2021

FADA has released the vehicle registration data for luxury cars for the month of January 2021.

Mercedes, BMW, Audi & other luxury brand sales in 2021-mercedes.jpg

Just like in December 2020, Mercedes-Benz led the pack with the most sales, followed by BMW and Jaguar Land Rover.

Luxury carmakers sales for January 2021:


  • Mercedes-Benz - 859 units, down from 1,202 units in January 2020
  • BMW - 703 units, down from 1,345 units in January 2020
  • Jaguar Land Rover - 211 units, down from 409 units in January 2020
  • Volvo - 109 units, down from 194 units in January 2020
  • Porsche - 46 units, down from 48 units in January 2020
  • Audi - 45 units (CBU), down from 421 units in January 2020
  • Rolls Royce - 7 units, up from 2 units in January 2020
  • Ferrari - 3 units, down from 5 units in January 2020
  • Bentley - 1 unit, up from 0 units in January 2020
  • Lamborghini - 1 unit, down from 3 units in January 2020

Mercedes, BMW, Audi & other luxury brand sales in 2021-bmw.jpg

Mercedes, BMW, Audi & other luxury brand sales in 2021-jlr.jpg

Mercedes, BMW, Audi & other luxury brand sales in 2021-volvo.jpg

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Last edited by ChiragM : 10th February 2021 at 19:03.
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Old 11th February 2021, 09:21   #2
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Not much news at the top, but it is interesting to see Jaguar-Land Rover taking away sales from the German brands. Volvo too is climbing. Of course, what is hurting both of these brands is the lack of a diesel engine across the range. That is perhaps the no. 1 reason behind the drop in sales compared to 2020.

Here is an excellent related thread (Mercedes, BMW & Audi sales in India from 2010-2020 | Growth numbers are disappointing)

Quote:
Originally Posted by ChiragM View Post
Porsche - 46 units, down from 48 units in January 2020
Wow! That is truly impressive. If they price the Macan & Cayenne better (there is a lot of room for improvement), plan the variants better & offer quicker deliveries, they can easily triple sales.

Quote:
Audi - 45 units (CBU), down from 421 units in January 2020
What does this mean? Why is Audi not sharing sales numbers of the non-CBU numbers?
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Old 11th March 2021, 13:16   #3
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

February 2021: Indian Luxury car sales figures



FADA has released the vehicle registration data for luxury cars for the month of February 2021.

Mercedes, BMW, Audi & other luxury brand sales in 2021-glc.jpeg

Just like in January 2021, Mercedes-Benz led the pack with the most sales, followed by BMW and Jaguar Land Rover.

Luxury carmakers sales for February 2021:


  • Mercedes-Benz - 649 units, down from 911 units in February 2020
  • BMW - 626 units, down from 755 units in February 2020
  • Jaguar Land Rover - 188 units, down from 298 units in February 2020
  • Volvo - 88 units, down from 123 units in February 2020
  • Audi - 47 units (CBU), down from 314 units in February 2020
  • Porsche - 33 units, down from 40 units in February 2020
  • Bentley - 3 units, down from 4 units in February 2020
  • Ferrari - 2 units, same as in February 2020
  • Lamborghini - 2 units, same as in February 2020
  • Rolls Royce - 1 unit, down from 2 units in February 2020

Mercedes, BMW, Audi & other luxury brand sales in 2021-3lwb.jpg

Mercedes, BMW, Audi & other luxury brand sales in 2021-f-type.jpg

Mercedes, BMW, Audi & other luxury brand sales in 2021-s60.jpg
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Old 12th March 2021, 19:07   #4
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Quote:
Originally Posted by ChiragM View Post

Just like in January 2021, Mercedes-Benz led the pack with the most sales, followed by BMW and Jaguar Land Rover.

[*]Jaguar Land Rover - 188 units, down from 298 units in February 2020
Really curious to know what the distribution is from JLR figure. I am guessing Evoque and Discovery must be the top grossing ones, and then perhaps the XJ? Someone please enlighten!
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Old 7th April 2021, 20:09   #5
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Mercedes Benz sells 3,193 cars in Q1 2021, with 34 percent growth over Q1 2020.

Quote:
E-Class LWB was the highest-selling model in Q1 2021. And GLE was the best-selling SUV.
Quote:
The company recorded a growth of 34% over Q1 2020, owing to strong sales in January and February 2021.
Quote:
the A-Class Limousine, C-Class, E-Class, GLC, GLE and GLS witnessed very high demand. The E-Class LWB was the highest-selling model in its portfolio for Q1 2021, while the GLE was the best selling SUV during this period. Sedans accounted for 53% of the total sales followed by SUVs. 19% of all new cars sold in Q1 2021 were booked online.

Link

Last edited by volkman10 : 7th April 2021 at 20:11.
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Old 8th April 2021, 22:57   #6
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

So Mercedes sells 859 + 649 = 1508 cars in January-February. If my math is right, they sold 1685 cars in March alone? They didn't because not all sales are in FADA's system. It would have been nice if this was made clear somewhere in this thread.
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Old 9th April 2021, 07:18   #7
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Quote:
Originally Posted by tacho View Post
So Mercedes sells 859 + 649 = 1508 cars in January-February. If my math is right, they sold 1685 cars in March alone? They didn't because not all sales are in FADA's system. It would have been nice if this was made clear somewhere in this thread.
This figure from Mercedes would be the dispatches from the factory while FADA figures mentioned in this thread are the actual vehicles getting registered after being sold. The remaining delta would be unsold vehicles in dealer inventory.
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Old 9th April 2021, 10:09   #8
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

FADA figures for Mercedes for Jan-March

(Mercedes-Benz India Pvt Ltd + Mercedes-Benz AG)

January: (780+32) = 812

February : (627+22) = 649

March : (830+29) = 859

Total = 2320


Source




FADA does not include sales from Telengana, Andhra Pradesh and MP along with some few more smaller ones.

That will account for the rest of the sales + inventory.
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Old 9th April 2021, 13:05   #9
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

March 2021: Mercedes, BMW & other luxury car sales in India

FADA has released the vehicle registration data for luxury cars for March 2021.

Mercedes, BMW, Audi & other luxury brand sales in 2021-m340i.jpg

Unlike in February 2021, BMW has sold more cars than Mercedes to become the best-selling luxury carmaker in March 2021. Jaguar Land Rover took the third spot.

Luxury carmakers sales for March 2021:
  • BMW - 826 units, down from 1,367 units in March 2020
  • Mercedes-Benz - 812 units, down from 942 units in March 2020
  • Jaguar Land Rover - 214 units, down from 518 units in March 2020
  • Volvo - 96 units, down from 245 units in March 2020
  • Audi - 93 units, down from 452 units in March 2020
  • Porsche - 34 units, down from 69 units in March 2020
  • Lamborghini - 4 units, down from 5 units in March 2020
  • Ferrari - 2 units, up from 1 unit in March 2020
  • Rolls-Royce - 1 units, down from 3 units in March 2020
  • Bentley - 0 units, down from 8 units in March 2020

Mercedes, BMW, Audi & other luxury brand sales in 2021-class.jpg

Mercedes, BMW, Audi & other luxury brand sales in 2021-rr.jpg

Mercedes, BMW, Audi & other luxury brand sales in 2021-xc40.jpg

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Last edited by ChiragM : 9th April 2021 at 13:06.
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Old 9th April 2021, 14:13   #10
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

BMW has sold more cars then Mercedes but that's probably because Mercedes doesn't have any stock remaining to sell as per their own advertisements.
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Old 11th April 2021, 13:22   #11
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Quote:
Originally Posted by manishk123 View Post
BMW has sold more cars then Mercedes but that's probably because Mercedes doesn't have any stock remaining to sell as per their own advertisements.
I think it's more to do with their ridiculous price increase on the C class. Bmw has also had stock shortages impacting their sales.
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Old 11th April 2021, 18:45   #12
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

I believe BMW sales figures would also include sales from the Mini lineup, I see a quite a few of them roaming around in Delhi, so I assume the 800 figure would include a few hindered Mini's.
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Old 12th April 2021, 12:33   #13
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Mod Note : Please do NOT post messages that add little or no informational value to the thread. We need your co-operation to maintain the quality of this forum.

We advise you to read the Forum Rules before proceeding any further. Request to post ONLY when you have something substantial to add to a discussion.

Last edited by GTO : 20th April 2021 at 11:01.
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Old 12th April 2021, 13:55   #14
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

Luxury car sales are really down from last year.
Partly to do with the fact that these manufacturers have ridiculous pricing and most buyers in this market have realised that you can get a better car from a VW or Skoda or Kia or even Toyota at a fraction of the price. Even for an enthusiast these brands don't offer much. Most of the range has mediocre petrols and a reasonably excited diesel.

Luxury car makers will have to rationalise their pricing and put an end to the discounting tactic they currently follow. It's just not sustainable.
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Old 12th April 2021, 14:53   #15
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Default Re: Mercedes, BMW, Audi & other luxury brand sales in 2021

I stand in awe of the stark difference with our neighbors.
In China, all the 3 luxury brands (BMW, audi and Mercedes) sold more than 7,20,000 each in the year 20-21. We talk about a few thousands.

3 key factors stand out.
1. Our governments for the past 20 years have failed to increase the real wealth of the masses and China is successful in this.

2. Their policy making around automobiles, taxes and manufacturing is crisp and consistent.

3. That country is hungry and no government force can make unwilling people work. Chinese people are ambitious.
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