![]() | #16 |
Senior - BHPian | ![]() luxury branding from Tata? Not yet. they havent quite reached the refinement levels required of upmarket marques. It could be disastrous if things start falling off a supposedly 'upmarket' tata brand!! |
![]() | ![]() |
|
![]() | #17 |
BHPian Join Date: Jan 2006 Location: Bangalore
Posts: 621
Thanked: 181 Times
| ![]() I think I made a mistake by quoting Acura and Lexus..... as of nowTATAs are nowhere close to the luxury segment that those two brands target... but I am not too sure brands should matter only for luxury segment. Basically, if I go to a TATA service center, all I see is indicabs and sumos, bruised and battered. Taxi drivers are napping in reception (atleast some solace for those overworked guys) There is a glaring difference from a normal service station. Yes there are lot of Ikon taxis in Ford service stations too, but not in this proportion. Even when I took the delivery of my FIAT in concorde motors, there were 4 cabs being delivered. probably to some big travel guy, the owner wasnt even to be seen. On the other hand when I took delivery of my M800, it was entirely different. A lot of new owners, lot of excitement..... In all, there is a sea change in the business of selling and servicing commercial vehicles and passenger vehicles.... and I feel TATAs may be able to themselves a world of good if they try to seggregate this as much as possible... Imagine what would happen if 1L cars start rolling out.... ![]() |
![]() | ![]() |
![]() | #18 |
BHPian Join Date: Jan 2007 Location: bangalore
Posts: 228
Thanked: Once
| ![]() Perhaps,to dig deeper into what TATA can do,it is better to speak to a few dealer's/TASS,officials who are close and are willing to speak to us and all possible sources to understand why TATA is a classic case of "so near,yet so far' with their products. In fact i suggest a small study on their "beauracratic" workings which do not enable them to take such innovative ideas to the market. |
![]() | ![]() |
![]() | #19 |
BHPian Join Date: Apr 2007 Location: UK/Ahmedabad
Posts: 192
Thanked: 0 Times
| ![]() I think this a great idea, but it would mean a lot of investment in terms of finance, design, quality to build a superb product. Dont think TATA should do this as of now |
![]() | ![]() |
![]() | #20 |
BHPian Join Date: Aug 2005 Location: Bangalore
Posts: 252
Thanked: 20 Times
| ![]() It would be great if Tata came up with a new "upmarket" brand and made cars with better finish and with a bigger price tag. But let us think seriously for a minute... Let us say for example Tata came up with a car costing around 15 lacs. Now you have options like the Skodas, Hondas etc with some great products which are proven. Will you as a customer pick up a re-badged Tata or go with one of the existing manufacturers? Anything above the Rs. 10 lac is still reserved to very few people in India and those people will never pick up a tata for that price. So it is better tata sticks what they are doing now! |
![]() | ![]() |
![]() | #21 |
BHPian Join Date: Apr 2007 Location: Bangalore
Posts: 71
Thanked: 4 Times
| ![]() The idea behind TATA-FIAT strategy to acheive the same as in this title of thread :- to get cars like PUNTO, LINEA in near future. TATA will get FIAT cars in India where as in FIAT will market TATA vans, other utility vehicles to South America, Europe etc.. A WIN WIN for both.. |
![]() | ![]() |
![]() | #22 | |
BHPian | ![]() Hey kvish, that's a nice idea. By the way, Tata already uses this strategy while marketing watches in two different brands viz. Titan and Sonata. Sonata aims for rural market and Titan is for urban market. Quote:
tata.com : Titan pens Sonata 'By Tata' Last edited by salilpawar1 : 3rd May 2007 at 08:14. | |
![]() | ![]() |
![]() | #23 | |
Senior - BHPian Join Date: Apr 2005 Location: Pune
Posts: 2,620
Thanked: 1,116 Times
| ![]() Quote:
But has that deterred people from buying Indigo Taxis? Also,though I am not an expert, I dont think the law permits the sale of something like a car without a warranty. As for another brand, I hope Tata builds their normal vehicles perfectly first, and then think of going higher up. | |
![]() | ![]() |
![]() | #24 | |
Team-BHP Support ![]() | ![]() Quote:
| |
![]() | ![]() |
![]() | #25 | |
BANNED Join Date: Jan 2007 Location: TN/AP/KA
Posts: 181
Thanked: 0 Times
| ![]() Quote:
I don't think this kind of snobbery will get us anywhere. | |
![]() | ![]() |
![]() | #26 |
Senior - BHPian Join Date: Mar 2005 Location: N.A
Posts: 7,033
Thanked: 2,651 Times
| ![]() I think it should be the OTHER WAY around. They should spin off a new brand for Cabbies. Just like they did with Ginger for the budget hotels. I have no issues with the 'Tata' nametag. The brand carries a lot of history and the vision of JRD. I am proud to use that tag. They should come up with an alternate name for the Cabs, with a slightly different bodystyle or grille. And like someone said, they should club that brand with the CV sales and service outlets. NOT with the Passenger Cars outlets. Or at the very least have a dedicated fleet-sales channel (many companies have those) that features its own sales outlet. |
![]() | ![]() |
![]() | #27 |
Senior - BHPian | ![]() Maybe they can bring out a seperate brand for the new 1-L car & club the Taxi segment with it but then again bringing a new brand, dealerships, advertising etc. cost a lot of money & that is something most companies are not looking to do in our market. As for a Luxury brand, well I can tell you that even with Hyundai's brand image the Elantra/Sonata/Tucson have been failures as the customers have not identified with them especially with regards to the Snob appeal despite the cars being very competent. So, it is going to be even more tougher for TATA which will be put down as the maker of cheap diesel cars or taxis. Plus, I'm not sure also that TATA is upthere is the segment with regards to Fit-and-Finish, Quality, Reliability, NVH etc. That is standard practice for most manufacturers including MUL. If you use their vehicle for commercial purposes they automatically reduce the standard warranty. Last edited by iraghava : 3rd May 2007 at 12:39. |
![]() | ![]() |
![]() |
Thread Tools | Search this Thread |
![]() | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Tata's new passenger cars not for taxi market | Aditya | The Indian Car Scene | 43 | 11th May 2015 21:46 |
New Chevrolet Spin MPV : Possible Ertiga rival(?) | AyAn! | The Indian Car Scene | 5 | 29th January 2015 11:42 |
Tatas have finally said something about V3 | Zappo | The Indian Car Scene | 22 | 27th May 2007 14:24 |
Tatas ready for F1 drive with Williams | Conan | Int'l Motorsport | 3 | 16th October 2006 01:48 |
Tatas to ink pact with Thai firm !! | man23ish | Commercial Vehicles | 10 | 1st July 2005 14:52 |