Fiat Eyes 1,00,000 annual sales in India

directinjection · 3rd May 2007, 18:45

Only recently we had read a press report which said (quoting Tata officials) that Tata and Fiat were aiming to sell 3000 FIAT cars in India in 2007-08, the sales in 2006-07 having been around 1500 units.

Given this background, isn't it interesting to know that FIAT are now aiming to sell 1 lakh cars annually in India, besides using India as the export hub for their right wheel drive models. Out of 1 lakh, Linea sales target is 50000-60000 and the rest is expected to be contributed by the Grand Punto.

Now that's very interesting indeed.

Check out this link:

DNA - Money - On a comeback trail: Fiat eyes one lakh sales in India; to launch Linea next year - Daily News & Analysis

tsk1979 · 3rd May 2007, 19:07

Isn't this the wrong section, this should be in the official joke thread.

deepakhon · 3rd May 2007, 19:11

This is what I call optimism at its height!

Lucaji zara zameen pe aayiye.

With Punto and Linea, Fiat India can expect some good sales numbers, but 1 lac pa is a tall order. It is better to go with some realistic target in mind. It is like Indian cricket team aiming to score 350 runs in every ODI and failing to score even 200....

iraghava · 3rd May 2007, 19:20

Quote:

Originally Posted by directinjection

Out of 1 lakh, Linea sales target is 50000-60000 and the rest is expected to be contributed by the Grand Punto.

Now that's very interesting indeed.

Linea selling 5-6k pieces a month is going to be a very TALL order. Even the market leaders in that segment don't sell that much.

Selling that much is going to be the equivalent of climbing Mt. Everest for Fiat. Not to mention they will need bucket loads of money. To be fair I won't bet on Fiat achieving this any time soon or atleast in the next 5 years at any cost.

moralfibre · 3rd May 2007, 19:29

Did they mention including exports somewhere in the article?

Sam Kapasi · 3rd May 2007, 20:03

This is going to be a very interesting thread. And to contribute, I say there's nothing wrong with aiming for the stars.

Stop being sceptical.

We love Fiat. God bless Fiat. Forza Fiat!! L'Italiano est mort, vive L'italiano.

finneyp · 3rd May 2007, 20:09

Quote:

Originally Posted by tsk1979

Isn't this the wrong section, this should be in the official joke thread.

Yes, Yes, why not? Anything to do with Fiat has to be in Joke section!

Atleast you being a Mod, please behave in a responsible and unbiased manner!

GeekSrik · 3rd May 2007, 20:10

I was waiting to write something on fiat, and got the right thread. these days i am seeing the palio ad atleast > 10 - 20 times a week which is the height of promoting fiat palio stile. well atleast this is the right step either tata or fiat is taking. eyeing 1 lakh of sales is not an issue personally speaking. eyeing does not mean selling! that way even maruti is 'eyeing' 1 lac sx4 s as someone mentioned as quoting in another thread. and palio being a good cars and so are punto and linea, all put together 50k units must not be impossible atleast.

with just a remodified palio stile if ads come out on media 20 times a week, consider the linea or punto, it should be good times for fiat. well then the question remains is about the a.s.s - which is solely with tata to pick up on in the general interest of both companies.

vasudeva · 3rd May 2007, 20:16

Please most of the news in the press are speculative. Fiat selling 100000 in India. In which century?. Or have you got 4 zeros too much?. They just are putting too much trust in Tata, as a visit to a Tata dealership would show them. But that is usual for Fiat which has never understood the Indian market. In Delhi, the recently launched Palio Stile is now advertised at 25K discount. Frankly, Fiat cars may look good and could be well built, but Fiat may already be doomed in India forever.

normally_crazy · 3rd May 2007, 20:19

FIAT have problems selling a 4 L car - how are they going to sell 60000 cars of a model that will be coming at what 8 L ??

I am confused.

spindoc · 3rd May 2007, 20:39

Well, this is typical marketing hyperbole... guess they're just getting some soundbytes out to catch people's attention. There was an article a few weeks back saying Fiat targets sales of around 3000 Palio Stiles in '07... And, then here's this one which speaks about 1L units/yr. with no specific time frame!!!

Quote:

Originally Posted by GeekSrik

with just a remodified palio stile if ads come out on media 20 times a week, consider the linea or punto, it should be good times for fiat.

While we're on the subject of the Stile commercials, I just found it too romantic and glossy.. Dont know what message they want to convey... At least I didn't get it.

DCEite · 3rd May 2007, 20:42

ROFLMAOWTIME - Rolling On the Floor Laughing My *** Off With Tears In My Eye

I agree with tsk. This should be in the jokes section.

theMAG · 3rd May 2007, 21:51

Can this expected number include exports too? It would seem more plausible then esp. if they're looking to make India a permanent base for their exports.

sreenivass · 3rd May 2007, 22:19

Well guys I think we ignored the 1L/ Annum is including exports to countries with RHD. If the numbers were quoted for India alone I too would think it is very ambitious.

---
I goofed, the news release says about 50K to 60K in India alone. If Linea is selling at a median price of #15K I do not think It will be around 6L in India.

Whenasked · 3rd May 2007, 23:07

We had a time when FIAT was about to shut down worldwide.

That time also..there were numerous threads in our same team-bhp which were blasting FIAT left & right for their lethargic attitude..yes..that was understandable at that time.

Then they took some tough steps coupled with a good leader at top & money from GM... made PUNTO.....now FIAT has done a real comeback..atleast worldwide..which will enable them to look at INDIA as other car manufactuer does now like HYUNDAI & SUZUKI.

So I do not get why all this sarcasm when FIAT intends to sell more cars in India now. Is that a bad thing for India?

Come on guys let us be optimistic....shift gears from pessimistic mode to optimistic mode.

There was not a FIAT India site for long time..now its there...

There was not comparable A.S.S long time..now its there...with TATA.

Its all coming...there is light at the end of tunnel.

3rd May 2007, 18:45	#1
directinjection Senior - BHPian Join Date: Oct 2005 Location: Faridabad/Delhi Posts: 1,703 Thanked: 780 Times	Fiat Eyes 1,00,000 annual sales in India Only recently we had read a press report which said (quoting Tata officials) that Tata and Fiat were aiming to sell 3000 FIAT cars in India in 2007-08, the sales in 2006-07 having been around 1500 units. Given this background, isn't it interesting to know that FIAT are now aiming to sell 1 lakh cars annually in India, besides using India as the export hub for their right wheel drive models. Out of 1 lakh, Linea sales target is 50000-60000 and the rest is expected to be contributed by the Grand Punto. Now that's very interesting indeed. Check out this link: DNA - Money - On a comeback trail: Fiat eyes one lakh sales in India; to launch Linea next year - Daily News & Analysis Last edited by directinjection : 3rd May 2007 at 18:57.
	() Thanks

3rd May 2007, 19:07	#2
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,820 Times View My Garage	Isn't this the wrong section, this should be in the official joke thread.
	() Thanks

3rd May 2007, 19:11	#3
deepakhon Senior - BHPian Join Date: Oct 2004 Location: Bangalore Posts: 1,441 Thanked: 65 Times	This is what I call optimism at its height! Lucaji zara zameen pe aayiye. With Punto and Linea, Fiat India can expect some good sales numbers, but 1 lac pa is a tall order. It is better to go with some realistic target in mind. It is like Indian cricket team aiming to score 350 runs in every ODI and failing to score even 200....
	() Thanks

3rd May 2007, 19:29	#5
moralfibre Team-BHP Support Join Date: Dec 2004 Location: MH-12 Posts: 8,443 Thanked: 13,956 Times	Did they mention including exports somewhere in the article?
	() Thanks

3rd May 2007, 20:03	#6
Sam Kapasi Distinguished - BHPian Join Date: Jul 2005 Location: Mumbai (but wat Posts: 6,997 Thanked: 2,378 Times View My Garage	This is going to be a very interesting thread. And to contribute, I say there's nothing wrong with aiming for the stars. Stop being sceptical. We love Fiat. God bless Fiat. Forza Fiat!! L'Italiano est mort, vive L'italiano.
	() Thanks

3rd May 2007, 20:10	#8
GeekSrik Senior - BHPian Join Date: Apr 2006 Location: Bangalore Posts: 1,281 Thanked: 22 Times View My Garage	I was waiting to write something on fiat, and got the right thread. these days i am seeing the palio ad atleast > 10 - 20 times a week which is the height of promoting fiat palio stile. well atleast this is the right step either tata or fiat is taking. eyeing 1 lakh of sales is not an issue personally speaking. eyeing does not mean selling! that way even maruti is 'eyeing' 1 lac sx4 s as someone mentioned as quoting in another thread. and palio being a good cars and so are punto and linea, all put together 50k units must not be impossible atleast. with just a remodified palio stile if ads come out on media 20 times a week, consider the linea or punto, it should be good times for fiat. well then the question remains is about the a.s.s - which is solely with tata to pick up on in the general interest of both companies.
	() Thanks

3rd May 2007, 20:16	#9
vasudeva Senior - BHPian Join Date: Mar 2007 Location: Delhi Posts: 2,221 Thanked: 212 Times	Please most of the news in the press are speculative. Fiat selling 100000 in India. In which century?. Or have you got 4 zeros too much?. They just are putting too much trust in Tata, as a visit to a Tata dealership would show them. But that is usual for Fiat which has never understood the Indian market. In Delhi, the recently launched Palio Stile is now advertised at 25K discount. Frankly, Fiat cars may look good and could be well built, but Fiat may already be doomed in India forever.
	() Thanks

3rd May 2007, 20:19	#10
normally_crazy Senior - BHPian Join Date: Feb 2004 Location: Mumbai Posts: 4,369 Thanked: 528 Times View My Garage	FIAT have problems selling a 4 L car - how are they going to sell 60000 cars of a model that will be coming at what 8 L ?? I am confused.
	() Thanks

3rd May 2007, 20:42	#12
DCEite Senior - BHPian Join Date: Sep 2004 Location: NCR Posts: 3,413 Thanked: 2,517 Times	ROFLMAOWTIME - Rolling On the Floor Laughing My *** Off With Tears In My Eye I agree with tsk. This should be in the jokes section. Last edited by DCEite : 3rd May 2007 at 20:45.
	() Thanks

3rd May 2007, 21:51	#13
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	Can this expected number include exports too? It would seem more plausible then esp. if they're looking to make India a permanent base for their exports.
	() Thanks

3rd May 2007, 22:19	#14
sreenivass BHPian Join Date: Oct 2006 Location: Bangalore India Posts: 932 Thanked: 44 Times View My Garage	Well guys I think we ignored the 1L/ Annum is including exports to countries with RHD. If the numbers were quoted for India alone I too would think it is very ambitious. --- I goofed, the news release says about 50K to 60K in India alone. If Linea is selling at a median price of #15K I do not think It will be around 6L in India. Last edited by sreenivass : 3rd May 2007 at 22:26. Reason: Correction
	() Thanks

3rd May 2007, 23:07	#15
Whenasked BHPian Join Date: Apr 2007 Location: Bangalore Posts: 71 Thanked: 4 Times	Some remarks are childish We had a time when FIAT was about to shut down worldwide. That time also..there were numerous threads in our same team-bhp which were blasting FIAT left & right for their lethargic attitude..yes..that was understandable at that time. Then they took some tough steps coupled with a good leader at top & money from GM... made PUNTO.....now FIAT has done a real comeback..atleast worldwide..which will enable them to look at INDIA as other car manufactuer does now like HYUNDAI & SUZUKI. So I do not get why all this sarcasm when FIAT intends to sell more cars in India now. Is that a bad thing for India? Come on guys let us be optimistic....shift gears from pessimistic mode to optimistic mode. There was not a FIAT India site for long time..now its there... There was not comparable A.S.S long time..now its there...with TATA. Its all coming...there is light at the end of tunnel.
	() Thanks