Mahindra reveals new logo for its SUV portfolio

Venkatesh · 9th August 2021, 11:19

Mahindra Auto has an all-new logo for its SUV portfolio.

Mahindra new logo to debut on XUV700

Mahindra SUV logo reveal

https://youtu.be/ouRSUcDHD4w

Link

f1fan5 · 9th August 2021, 11:27

Looks really cool. Claasy, sleek, modern and unforgettable. Some logos are very bland and forgettable. But when you see this logo, you know it's a Mahindra. I think this is Mr.Bose's first assignment.

Storm2.0 · 9th August 2021, 11:30

Looks quite premium but it has a striking resemblance with an existing logo. I'm scratching my head to recall which brands' logo is it. Folks, do you have any idea?

saikarthik · 9th August 2021, 11:30

Looks minimalistic, futuristic but with depth. One of the cleanest and elegant work out of M&M design and the video is powerful.
Only worry is that the logo is clean and neat but not the overdesigned front ends of their products. But if they want to match the design, they can always add claw marks on those ears (will make it more rugged).

Also, why are they saying it as logo for SUVs? Will the EVs and other products have a different logo?

Eddy · 9th August 2021, 11:31

I don't like it. Looks too feline to me.

Maybe it will grow on me, but thumbs down on the first impression.

abhishek46 · 9th August 2021, 11:34

This one looks good.

It's much much sopisticated in appearance than the existing oval one.

chittybang · 9th August 2021, 11:40

It looks cool as an expressionist abstract art work but it will be a challenge to make this work on many vehicles. It may look fine on an XUV. Feels very open, wonder how they will incorporate it into all their SUVs. Too many cuts to my liking. A logo needs simplicity and elegance together.

RavSam · 9th August 2021, 11:41

Quote:

Originally Posted by Storm2.0

Looks quite premium but it has a striking resemblance with an existing logo. I'm scratching my head to recall which brands' logo is it. Folks, do you have any idea?

Maruti Udyog with a DS theme.
Good logo.

Easily recognisable and easy to create and remember.

abhi9044 · 9th August 2021, 11:43

Kinda looks like a bow tie. Or maybe like a butterfly spreading its wings.

Avinash_R · 9th August 2021, 11:47

Quote:

Originally Posted by Storm2.0

Looks quite premium but it has a striking resemblance with an existing logo. I'm scratching my head to recall which brands' logo is it. Folks, do you have any idea?

DS Automobiles with the Peugeot Citroen group

Raghu M · 9th August 2021, 11:55

Looks like a chrome butterfly. I like it though. From the thumbnail, it looked like one M was small and the other big. I will see if I can change the logo on my XUV to this one. I hope it doesn't make it to the wacky & weird mod job thread!!

Venkatesh · 9th August 2021, 12:02

Mahindra Auto's new logo for its SUV portfolio, the new 'twin-peak' logo is Pratap Bose's first design for the brand.

Link

RaghuVis · 9th August 2021, 12:02

Minimalistic! Pleases in the first look.

By the by, Is that the debut work done by Mr Bose for Mahindra?

corvus corax · 9th August 2021, 12:10

Either Mr Bose is a fan of Batman or he has a pet rabbit!

CliffHanger · 9th August 2021, 12:15

Hey, that's a butterfly!

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9th August 2021, 11:27	#2
f1fan5 BHPian Join Date: Jun 2021 Location: Bhubaneswar Posts: 76 Thanked: 235 Times	re: Mahindra reveals new logo for its SUV portfolio Looks really cool. Claasy, sleek, modern and unforgettable. Some logos are very bland and forgettable. But when you see this logo, you know it's a Mahindra. I think this is Mr.Bose's first assignment.
	(8) Thanks

9th August 2021, 11:30	#3
Storm2.0 BHPian Join Date: Jun 2017 Location: Bangalore Posts: 374 Thanked: 1,387 Times	re: Mahindra reveals new logo for its SUV portfolio Looks quite premium but it has a striking resemblance with an existing logo. I'm scratching my head to recall which brands' logo is it. Folks, do you have any idea?
	(4) Thanks

9th August 2021, 11:30	#4
saikarthik BHPian Join Date: Apr 2019 Location: Bangalore Posts: 535 Thanked: 3,832 Times	re: Mahindra reveals new logo for its SUV portfolio Looks minimalistic, futuristic but with depth. One of the cleanest and elegant work out of M&M design and the video is powerful. Only worry is that the logo is clean and neat but not the overdesigned front ends of their products. But if they want to match the design, they can always add claw marks on those ears (will make it more rugged). Also, why are they saying it as logo for SUVs? Will the EVs and other products have a different logo? Last edited by saikarthik : 9th August 2021 at 11:39.
	(2) Thanks

9th August 2021, 11:31	#5
Eddy Team-BHP Support Join Date: Apr 2007 Location: Delhi Posts: 9,386 Thanked: 13,292 Times	re: Mahindra reveals new logo for its SUV portfolio I don't like it. Looks too feline to me. Maybe it will grow on me, but thumbs down on the first impression. Last edited by Eddy : 9th August 2021 at 11:33.
	(18) Thanks

9th August 2021, 11:34	#6
abhishek46 Senior - BHPian Join Date: Oct 2010 Location: Bangalore Posts: 1,813 Thanked: 5,864 Times	re: Mahindra reveals new logo for its SUV portfolio This one looks good. It's much much sopisticated in appearance than the existing oval one.
	(4) Thanks

9th August 2021, 11:40	#7
chittybang BHPian Join Date: Jul 2007 Location: Mumbai Posts: 305 Thanked: 369 Times	re: Mahindra reveals new logo for its SUV portfolio It looks cool as an expressionist abstract art work but it will be a challenge to make this work on many vehicles. It may look fine on an XUV. Feels very open, wonder how they will incorporate it into all their SUVs. Too many cuts to my liking. A logo needs simplicity and elegance together.
	(1) Thanks

9th August 2021, 11:43	#9
abhi9044 BHPian Join Date: Feb 2020 Location: Lucknow Posts: 146 Thanked: 808 Times	re: Mahindra reveals new logo for its SUV portfolio Kinda looks like a bow tie. Or maybe like a butterfly spreading its wings.
	(10) Thanks

9th August 2021, 11:55	#11
Raghu M Senior - BHPian Join Date: Jul 2020 Location: Hyderbad Posts: 1,003 Thanked: 3,525 Times	re: Mahindra reveals new logo for its SUV portfolio Looks like a chrome butterfly. I like it though. From the thumbnail, it looked like one M was small and the other big. I will see if I can change the logo on my XUV to this one. I hope it doesn't make it to the wacky & weird mod job thread!!
	(1) Thanks

9th August 2021, 12:02	#12
Venkatesh Senior - BHPian Join Date: Feb 2020 Location: Hyderabad Posts: 8,269 Thanked: 43,718 Times	re: Mahindra reveals new logo for its SUV portfolio Mahindra Auto's new logo for its SUV portfolio, the new 'twin-peak' logo is Pratap Bose's first design for the brand. Link Last edited by Venkatesh : 9th August 2021 at 12:05.
	(24) Thanks

9th August 2021, 12:02	#13
RaghuVis BHPian Join Date: Dec 2015 Location: India Posts: 734 Thanked: 4,827 Times	re: Mahindra reveals new logo for its SUV portfolio Minimalistic! Pleases in the first look. By the by, Is that the debut work done by Mr Bose for Mahindra?
	(1) Thanks

9th August 2021, 12:10	#14
corvus corax BHPian Join Date: Feb 2021 Location: Trivandrum Posts: 255 Thanked: 796 Times	re: Mahindra reveals new logo for its SUV portfolio Either Mr Bose is a fan of Batman or he has a pet rabbit! Attached Thumbnails
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9th August 2021, 12:15	#15
CliffHanger BHPian Join Date: Feb 2009 Location: Chennai Posts: 756 Thanked: 1,597 Times	re: Mahindra reveals new logo for its SUV portfolio Hey, that's a butterfly!
	(18) Thanks