Mahindra Renault Logan - A late bloomer?

typeOnegative · 15th May 2007, 19:04

Quote:

Originally Posted by Steeroid

I think the answer would be YES. .... It looks like something you'd want to hide.

Mostly agree with you Steer as I too find the car hideous (as I find the NHC

) and a rip off with that ridiculous pricing. But really, who decided to get the Logan, which is a third world car to India? Who decided to price it that way? Who decided to highlight the involvement of Renault? Renault or Mahindra? I think it is both M&M and Renault and the former more than the latter.

WRT the quality of fittings etc. I really don't know whom to blame. That can be changed from location to location.

WRT to the pricing, if the car was sold at 4-4.5 ex showroom, I don't think anyone would have complained, third world car or not.

P.S. I am pretty pissed off with M&M. They should have known better. Shows an Indian manufacturer in a pretty bad light.

tsk1979 · 15th May 2007, 19:11

2006 - 2007 has been the year of new launches in the 5-8L segment
Lets see
1. Swift diesel - Peppy and refined diesel south of 5.5L
2. Verna crdi - Performance diesel
3. Fiesta - Frugal diesel
4. SX4 - Amazing VFM, D segment features at C segment price
5. Indigo XL - Stretched long car at a real low price

Logan - ???
Whats so special about logan
1. Space? Tata does better
2. Refienement ? Fiesta for diesel and the SX4/Verna for petrols
3. Power? The less said the better
4. Comfort? Competition is equal if not better.

So you have a car which is priced more than the competition and it does not give you any value for the extra money you pay. There is no USP.

When you come to top end Logan petrol, people will run to SX4
Go to diesel and people with either choose fiesta or indigo depending on budget.

Renault does not enjoy as much respect as honda that it can overprice. French cars are normally associated with average-poor quality, so unless they offer something which no one else does, they will flop.
An example is skoda. They gave a good performing diesel car for 12L, and positioned themselves as german brand.

typeOnegative · 15th May 2007, 19:14

Quote:

Originally Posted by tsk1979

So you have a car which is priced more than the competition and it does not give you any value for the extra money you pay. There is no USP.

You have put it the best. Premium for nothing - sure fire way of killing a product.

Zappo · 15th May 2007, 19:41

RTech... there are two things to this. First of all... we do not know that the repositioned car will be a stripped down version of the present bare-bones car. It could be the opposite as well. They may in fact add a lot more syrup while keeping the prices same... or may be reduce it as well.

Second, M&M has not sold too many cars as yet to shake the stakeholders' (owners') confidence. In fact Indians are always game for a cheap deal that has some potential to work out favorably. So if all of a sudden the DLE starts selling with the specs of the DLS and costs some 5.99L ex showroom or some such stuff you never know. All of a sudden quite a few Logan may appear on the roads.

ggkg · 15th May 2007, 19:41

IMHO if the Logan is not doing well it is because of too much loose talk from the marketing folks at Renault/MM. It is one thing to design a car for the third world and sell it as such (as Tata is doing) but it is quite another thing to rub in the face and more or less keep repeating (in sor many words) ' You guys are third world slum dwellers and this is more than enough for you'. Particularly when there is no 'national car' tag attached to it unlike Indica.

aaggoswami · 15th May 2007, 19:42

Who wont scream at the top of voice in campains that the model they had launched is a success. If a product is successful, thenl we see huge ads from manufacturer claiming the success of thier model. But in Renault's case, they had wrong thoughts about us.

We are certainly not THIRD WORLD COUNTRIES. We have our own prefrences. The car from renault and M&M is certainly not upto the standards set by the modern competitors. They are claiming wide body, but its 5mm wider than the SX4 and the boot space in SX4 is also good. But we just dont see SX4 ads claiming wide body. The marketing is also bad as is clear from above example.

The only good thing in Logan is space and noting else. And for the diesel enigne, well it fails to live upto expectations. For less money than Logan diesel, people can get Indigo Dicor that has better performance and is cheaper. And the Indigo is on the roads for a long time, so people definately trust Indigo more than Logan and there is price difference also.

And the SX4 made things worse for Logan. Maruti has once again beaten the competetion

. The logan looks simply overprices for what it offers.

Regarding the automotive mags, well,they all claimed that logan will hugely impact sales of all midsize sedans instantly, but it looks like the things are going the other way round. To conclude, its clear that we Indians cannot be taken for granted, which Renault did

,and Renault and M&m got their lessons.

I have heard that logan is going to get 1.6ltr., 16valve petrol engine.Then at slightly higher price piont, its good value, but not now.

typeOnegative · 15th May 2007, 20:16

To all - why are you blaming Renault?

varunroy · 15th May 2007, 20:32

Quote:

Originally Posted by tsk1979

Logan - ???
Whats so special about logan
1. Space? Tata does better
2. Refienement ? Fiesta for diesel and the SX4/Verna for petrols
3. Power? The less said the better
4. Comfort? Competition is equal if not better.

So you have a car which is priced more than the competition and it does not give you any value for the extra money you pay. There is no USP.

QED, The Mahindra Renault ( Reno) is a MAHA NO NO..

So long....

v1p3r · 15th May 2007, 20:35

Quote:

Originally Posted by typeOnegative

To all - why are you blaming Renault?

Who do you want to blame?

typeOnegative · 15th May 2007, 20:44

Quote:

Originally Posted by v1p3r

Who do you want to blame?

Errrrr .... who is selling the cars here? Is this a case of patriotism gone wild or what? No one seems to highlighting M&M's role in this disaster. Maybe Renault makes third world cars. Can't stop them doing that. Mahindra had to get them here, and sell them as well.

condor · 15th May 2007, 20:45

Quote:

Originally Posted by normally_crazy

.. you guys say it is a flop. Atleast it has started selling.

Of Course, it will start selling. Just that the trickle may not turn into a flood.

Quote:

Originally Posted by shobhit15

It seems that they have played around a bit with the car graphics in the advertisement, in a bid to make it look more wider. The car seems almost un-real.

Nothing out of the ordinary. Photos in ad's are tweaked to try show what they want to convey.

v1p3r · 15th May 2007, 20:47

Eh, Renault aren't some wet-behind-the-ears wide-eyed newbies. They've been selling cars for years. If they cannot ensure the success of a car in a developing market, and the handling of their brand with care by their partner, they have only themselves to blame. Mahindra only makes tractors and glorified farm equipment.

anandpadhye · 15th May 2007, 20:48

Quote:

Originally Posted by Monster_BHP

Mahindra sucks.. and hope they will learn a valuable lesson with this...

I agree.
Mahindra sucks...and so do their dealers.
One of my friends bought a scorpio from "Silver Jubilee" (Mahindra dealer in Pune) some time back and soon started looking older by 25 years (Silver Jubilee!!!)...

typeOnegative · 15th May 2007, 20:51

Quote:

Originally Posted by v1p3r

Eh, Renault aren't some wet-behind-the-ears wide-eyed newbies. They've been selling cars for years. If they cannot ensure the success of a car in a developing market, and the handling of their brand with care by their partner, they have only themselves to blame.

As if the Mahindra in 'Mahindra Renault' would let them cash in on the 'riches'. Dream on ... Of course when it comes to passing the buck blame the outsider. Sweet.

Quote:

Originally Posted by v1p3r

Mahindra only makes tractors and glorified farm equipment.

Right. *sarcasm*

danlalan · 15th May 2007, 21:10

So will they scrap the model...its the the same fate as the new sonata embera...looks like it..now no matter what M&M and R do it aint going to work..unless they come out with something GOOD LOOKING.

15th May 2007, 19:11	#47
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,825 Times View My Garage	2006 - 2007 has been the year of new launches in the 5-8L segment Lets see 1. Swift diesel - Peppy and refined diesel south of 5.5L 2. Verna crdi - Performance diesel 3. Fiesta - Frugal diesel 4. SX4 - Amazing VFM, D segment features at C segment price 5. Indigo XL - Stretched long car at a real low price Logan - ??? Whats so special about logan 1. Space? Tata does better 2. Refienement ? Fiesta for diesel and the SX4/Verna for petrols 3. Power? The less said the better 4. Comfort? Competition is equal if not better. So you have a car which is priced more than the competition and it does not give you any value for the extra money you pay. There is no USP. When you come to top end Logan petrol, people will run to SX4 Go to diesel and people with either choose fiesta or indigo depending on budget. Renault does not enjoy as much respect as honda that it can overprice. French cars are normally associated with average-poor quality, so unless they offer something which no one else does, they will flop. An example is skoda. They gave a good performing diesel car for 12L, and positioned themselves as german brand.
	() Thanks

15th May 2007, 19:41	#49
Zappo Team-BHP Support Join Date: Oct 2005 Location: Hyderabad Posts: 5,922 Thanked: 2,699 Times	RTech... there are two things to this. First of all... we do not know that the repositioned car will be a stripped down version of the present bare-bones car. It could be the opposite as well. They may in fact add a lot more syrup while keeping the prices same... or may be reduce it as well. Second, M&M has not sold too many cars as yet to shake the stakeholders' (owners') confidence. In fact Indians are always game for a cheap deal that has some potential to work out favorably. So if all of a sudden the DLE starts selling with the specs of the DLS and costs some 5.99L ex showroom or some such stuff you never know. All of a sudden quite a few Logan may appear on the roads.
	() Thanks

15th May 2007, 19:41	#50
ggkg BHPian Join Date: Dec 2006 Location: Bangalore Posts: 149 Thanked: 162 Times	IMHO if the Logan is not doing well it is because of too much loose talk from the marketing folks at Renault/MM. It is one thing to design a car for the third world and sell it as such (as Tata is doing) but it is quite another thing to rub in the face and more or less keep repeating (in sor many words) ' You guys are third world slum dwellers and this is more than enough for you'. Particularly when there is no 'national car' tag attached to it unlike Indica.
	() Thanks

15th May 2007, 19:42	#51
aaggoswami Senior - BHPian Join Date: May 2007 Location: Vadodara Posts: 4,982 Thanked: 2,931 Times	Finally Renalut came to know we are not THIRD WORLD Who wont scream at the top of voice in campains that the model they had launched is a success. If a product is successful, thenl we see huge ads from manufacturer claiming the success of thier model. But in Renault's case, they had wrong thoughts about us. We are certainly not THIRD WORLD COUNTRIES. We have our own prefrences. The car from renault and M&M is certainly not upto the standards set by the modern competitors. They are claiming wide body, but its 5mm wider than the SX4 and the boot space in SX4 is also good. But we just dont see SX4 ads claiming wide body. The marketing is also bad as is clear from above example. The only good thing in Logan is space and noting else. And for the diesel enigne, well it fails to live upto expectations. For less money than Logan diesel, people can get Indigo Dicor that has better performance and is cheaper. And the Indigo is on the roads for a long time, so people definately trust Indigo more than Logan and there is price difference also. And the SX4 made things worse for Logan. Maruti has once again beaten the competetion . The logan looks simply overprices for what it offers. Regarding the automotive mags, well,they all claimed that logan will hugely impact sales of all midsize sedans instantly, but it looks like the things are going the other way round. To conclude, its clear that we Indians cannot be taken for granted, which Renault did ,and Renault and M&m got their lessons. I have heard that logan is going to get 1.6ltr., 16valve petrol engine.Then at slightly higher price piont, its good value, but not now.
	() Thanks

15th May 2007, 20:16	#52
typeOnegative Senior - BHPian Join Date: Oct 2004 Location: Vikhroli, Mumbai, India Posts: 1,503 Thanked: 27 Times	To all - why are you blaming Renault?
	() Thanks

15th May 2007, 20:47	#57
v1p3r Senior - BHPian Join Date: Feb 2005 Location: BLR / DXB / LON Posts: 5,334 Thanked: 6,896 Times View My Garage	Eh, Renault aren't some wet-behind-the-ears wide-eyed newbies. They've been selling cars for years. If they cannot ensure the success of a car in a developing market, and the handling of their brand with care by their partner, they have only themselves to blame. Mahindra only makes tractors and glorified farm equipment.
	() Thanks

15th May 2007, 21:10	#60
danlalan Senior - BHPian Join Date: Nov 2005 Location: mumbai,JUHU Posts: 1,636 Thanked: 263 Times View My Garage	So will they scrap the model...its the the same fate as the new sonata embera...looks like it..now no matter what M&M and R do it aint going to work..unless they come out with something GOOD LOOKING.
	() Thanks