Jeep India launches 'Mission One Earth' CSR initiative

TusharK · 19th October 2021, 16:03

Jeep India has announced a new CSR initiative called 'Mission One Earth' to encourage customers to enjoy adventures responsibly.

Jeep India launches 'Mission One Earth' CSR initiative-jeep_moe_2.jpeg

As part of this initiative, Jeep India gathered customers and the local community of the Ladakh region to collect 1,500 kg of plastic waste from the roads. Customers drove in 20 Jeep SUVs from Shimla to Srinagar via Leh - a distance of over 2,000 km. More than 300 locals participated in this initiative.

Jeep India launches 'Mission One Earth' CSR initiative-jeep_moe_6.jpg

The carmaker also placed specially designed and digitally-enabled reverse vending machines at key locations along the high altitude passes in the Himalayas. The collected plastic waste will be recycled into Jeep merchandise.

Jeep India launches 'Mission One Earth' CSR initiative-jeep_moe_4.jpg

Tourists who use the reverse vending machines will receive a coupon that can be redeemed for environment-friendly Jeep merchandise that will be sent to the individuals directly by Jeep India. The reverse vending machines will continue to remain at these tourist locations and will be monitored and maintained by Jeep India for a year.

Link to Team-BHP News

giri1.8 · 19th October 2021, 20:15

Have always wanted this type of vending machine in India, makes lot is sense. BUT 40k km worth fuel being burnt in the name of saving nature

19th October 2021, 16:03	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,262 Thanked: 55,786 Times	Jeep India launches 'Mission One Earth' CSR initiative Jeep India has announced a new CSR initiative called 'Mission One Earth' to encourage customers to enjoy adventures responsibly. As part of this initiative, Jeep India gathered customers and the local community of the Ladakh region to collect 1,500 kg of plastic waste from the roads. Customers drove in 20 Jeep SUVs from Shimla to Srinagar via Leh - a distance of over 2,000 km. More than 300 locals participated in this initiative. The carmaker also placed specially designed and digitally-enabled reverse vending machines at key locations along the high altitude passes in the Himalayas. The collected plastic waste will be recycled into Jeep merchandise. Tourists who use the reverse vending machines will receive a coupon that can be redeemed for environment-friendly Jeep merchandise that will be sent to the individuals directly by Jeep India. The reverse vending machines will continue to remain at these tourist locations and will be monitored and maintained by Jeep India for a year. Link to Team-BHP News Last edited by TusharK : 19th October 2021 at 16:05.
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19th October 2021, 20:15	#2
giri1.8 Senior - BHPian Join Date: Jul 2012 Location: Chennai Posts: 1,762 Thanked: 4,719 Times	Re: Jeep India launches 'Mission One Earth' CSR initiative Have always wanted this type of vending machine in India, makes lot is sense. BUT 40k km worth fuel being burnt in the name of saving nature
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