[Aditya]

NOTES:

1: Thanks to the team at Auto Punditz for sharing these sales numbers with us!

2: Only cars that sell 500+ units (and thus, the relevant ones) have been included in the gainers & losers chart.

3. These manufacturer-reported sales numbers are factory dispatches to dealerships. They are NOT retail sales figures to end customers.

[Aditya]

[Aditya]

[Aditya]

[Aditya]

Thread moved out from the Assembly Line.

[volkman10]

Thanks Aditya for the Dec. data. More inputs as below:

Auto Industry sees a bit of relief from the semiconductor availability, and has impacted to a lesser degree when compared to last month, but some struggled more to provide cars in meeting the demand.

Expected to ease a bit in January though not 100 % normal as the situation is dynamic.
India's biggest automaker Maruti Suzuki recorded a drop in growth to -12.6 percent in Y-O-Y comparison, but an increase in growth of 12.1% on a M-O-M basis.

- The market leader Maruti Suzuki Market Share dropped to 48.4 % from 50.9% (Y-O-Y).
-Hyundai’s was badly hit with the growth being negative at 31.8% percent (YoY) and a market share drop of 4.4 %. The biggest being, Hyundai losing the 2nd position to TATA Motors.
- Tata has the biggest gain in all parameters. It becomes the 2nd largest OEM, registers a positive growth 49.9% and a market share increase of 5.4% (Y-O-Y)
- M&M volumes increased by 8.9 percent in Dec 2021 over Dec 2020 and was placed at the fourth spot in the ranking table. The Indian automaker had a very successful launch of the XUV700 and over 22 percent of Mahindra's volumes came from the new model.
-Toyota maintained its lead over the likes of Renault and Honda to place itself in the fifth spot.
- Honda Cars registered monthly domestic sales of 7,973 units in December 2021. City remained the best-selling Honda for December 2021
- Kia has a downward trend and now is the ranked 7th. With its growth at negative 34%.
-Renault sold 6,130 units of its cars in December 2021 compared to 9,800 units in the same period last year. The majority of sales for Renault come from Kwid, Triber, and Kiger.

Highlights of Dec-21 dispatch figures:



- Maruti's Wagon-R, Swift, and Baleno are the top 3 best sellers in Dec-21.
- 8 of the top 10 best sellers were from Maruti Suzuki while Tata and Hyundai had 1 each.
- In the Top 25, Maruti has 11, an average; the volumes were 10,644 units per car. Hyundai with 3 models in the list averaged 8,040 units per model and Tata had 4 models in the Top 25 (higher than Hyundai!) and averaged 7,398 units per model.
- With 3 models in the top 25, Mahindra's overall volumes is now consistently higher than that of Kia and averaged at 4,518 units/model.
- Ertiga / XL6 duo have been consistently raking in impressive volumes for Maruti Suzuki. Ertiga alone ranked 5th in Dec'21 and was the best-selling MUV for last month. Kia is eyeing the segment with Carens now.
- UVs dominated with 12 models in the Top 25. (8 SUV+4 MUV)
- Hatchback volumes have fallen in terms of models and has 9 models in the top 25.
- Sedans had only 3 offerings in the Top 25 and the best seller was Maruti’s Dzire.


Largest segment (volumes) – UV




- The top 12 models (n in top 25 list) contributed to 85k units of sales in Dec.
-UV market share has grown from 16 percent in FY2007 to 39 percent in FY2021
-Maruti Suzuki and Hyundai have been the two largest contributors in this segment
-Almost every second PV currently sold in India is an UV

Segment-wise Car Sales



-SUV sales have risen to an all-time high in the Indian market and almost all the OEMs have an offering in this segment.
-Both Compact and Mid SUV segments have grown considerably and are now easily outselling the hatchbacks/sedans.
-Sedans are on a decline -Compact Sedan sales fell -67% & Executive Sedan sales by -27% in Sep'21
-Compact SUV was the largest segment in terms of volumes and also recorded one of the highest YoY growth in Dec'21.1 out of 5 cars sold in Dec'21 was a Compact SUV!
-Compact Hatchback followed to the second position and recorded a YoY fall of 14 percent.
-Mid SUV sales ranked third and grew an impressive 16 percent YOY.
-MUV sales has been increasing steadily and was at a stone throw distance of Mid SUVs.
-Premium Hatchbacks sales fell 29 percent YoY and ranked fifth in the table.
- Compact Sedans placed itself in the sixth position and had cumulative sales of 18,001 units in December 2021.

New Launches and its performance (past One year):
- 8 new models with most being in SUV style

- Tata Punch contributed to 23% of the OEM’s dispatches in Oct.

- Mahindra’s XUV700 has garnered tremendous interest among the buyers and has already received over 65,000 bookings. With dispatches of 3,980 units; the model contributed to 22% of Mahindra's volumes .
- Nissan’s Magnite is single-handedly keeping the OEM afloat. The model contributed to a staggering 88% of the OEM's sales and is slowly emerging as one of the all-time best sellers in Nissan India's portfolio.
- For Renault, Kiger has been faring well too and 2,115 units were shipped to the dealers in December 2021.
- VW Taigun & Skoda Kushaq have made the VW/Skoda brands to jump the SUV bandwagon and are seeing some success. Both are averaging ~ 2300+units/ month.
- Both Safari & Alcazar were launched in the 6/7-seater SUV segment and have been doing average volumes for the respective brands.


Source: Auto Punditz

[Venkatesh]

FADA released OEM wise Passenger Vehicle Market Share Data for the Month of December 2021 with YoY comparison.



On YoY basis, PV category fell by -11%.



December 21 dispatches to Dealers.



Electric 2W Retail sales and market share for CY 2020 and 2021.



Source : FADA India

[aniketi]

Tata 'Punch'ed Hyundai from No 2 spot. Feeling very happy for Tata, their hard work and self belief is paying off now. IMHO they still have lots of potential left and they can give tough fight to Hyundai for number 2 spot in long run. Tata needs couple of more cars in their portfolio, like Sumo which can compete Bolero to gain good numbers and something rivaling Creta, Seltos which can add more to tally.

Mahindra too trying hard but struggling with their manufacturing capacity constraints and chip supply. Hope they will be back on track soon and do 25K + per month. Heard lots of people cancelling booking for XUV700 due to longer waiting periods, not good for any company.

VW and Skoda doing neck to neck numbers with Taigun and Kushaq. Nothing much to talk about for both of them.

Honda is suffering badly now and need some new product to survive here in India, else soon they will have to exit like Ford. Can't do losses for too long.

Maruti is down in overall numbers but their market share is above 48% + which is good for them. With new launches in 2022 and chip supply back to normal, they can easily go past 50% market share.

Hyundai is mainly depending on Creta and Venue, others are doing just average. Alcazar is kinda flop we can say and others are struggling to keep pace with Maruti.

[rsidd]

Elsewhere I read Tata dispatched 2,255 EVs in December. I'm not sure of the breakup (Nexon + Tigor) but, of the total Nexon+Tigor, over 15% were EVs. And 6% of Tata's total passenger vehicle sales. That's a staggering jump from where we were a year ago. I suspect the breakup is about 12% (1,600) for Nexon and 30%+ (655) for Tigor.

Tata is reportedly close to launching at least two more EVs, Altroz and Punch. I think only supply issues are holding them back. If they can sort out supply, they really have this market all to themselves. Mahindra will take a while to win the sort of trust in EVs that Tata has gained now, and nobody else seems to have any plans at all.

As for supply issues, as I posted here (Tesla grew 87% in the year of chip shortages), Tesla reportedly simply bought chips that were available and rewrote the software, thereby growing while everyone else shrank. Other auto majors were dependent on third parties. May be easier with EVs since they don't run hot, and Tata has software expertise. Worth considering.

[achyutaghosh]

Tough to analyze in a semiconductor shortage scenario but-

1. In the D2 segment, no one really picked up the space vacated by Endeavour. It's competitors- Fortuner, Gloster still sell similar levels, but this is after 2-3 price hikes for both of them after Ford's exit, so there's that. Things may look better for this segment post the semiconductor shortage. On a related note, overpricing notwithstanding, the Fortuner is now single-handedly keeping the D2 segment alive with over 80% share.

2. The Tiguan does 40 units while the Kodiaq had 55 dispatches? I expected more, but too early to tell where the numbers for these two cars will settle at. I would think less than 100 a month.

3. Tata's Punch was too much for Hyundai to take. Design has played a crucial role in Tata's renaissance. Is this the last Pratap Bose inspired design? Will Tata adopt a new design language for upcoming cars? Will it click? Imagine if Tata had great ASS and customer experience focus-it would be doing double that of Hyundai by now.

4. Hyundai is in a sticky spot i think. Look forward to the Venue facelift, and the Casper. Not too hopeful of Alcazar sales picking up- it anyways seems to be a stop gap car. And the lesser you say about the highly capable Tucson, the better.

5. The Innova has had a rare blip this month. Semiconductor issue or XUV700 effect?

6. Are the incredible price hikes getting to the C5? And the reduced discounts getting to the Carnival?

8. Sad to seethe Safari languishing at less than 1500 units, but i think 8/10 would opt for the XUV700, so the waiting list. Tata could not do- a) interior refresh b) petrol option c) feature and pricing update sooner.

9. I always found the Santro a very good option, but somehow market has not accepted this generation. Maybe the Grandi10's snazzy design and features, and the WagonR's size win the race.

10. The Compass still soldiers on, but why does Datsun still exist?

[Venkatesh]

Factory production levels improved in December but the constraints still continue to hold back the industry. The Industry sales declined by 8% points.



OEMs who maintained a consistent new launch cadence have gained share in 2021.
The supply chain was impacted by Chips and ships issues and the recovery was insufficient to drive growth.



3.1 M passenger vehicles were sold during 2021, a significant recovery from last year. Despite the disruption by COVID 2nd wave and 'chips and ships' issues which impacted supply chain and production this was the 3rd best selling year in the last 10 years.



Nissan, Tata Motors, Toyota and Mahindra recorded the highest sales growth in CY21 over last year. Nissan registered 1230% growth led by launches in the highly competitive compact SUV segments.



OEM profitability depends on selling 'more car per car', packaged with features that customers are willing to pay.



SUV boom has become a long term trend and has saved many OEMs from financial crises and has become source of profit for car makers.

Link

[TusharK]

Vehicle retail sales down by 16% in December 2021

According to the data released by the Federation of Automobile Dealers Associations (FADA), vehicle retail sales were down by 16.05% in December 2021, compared to the same month last year.



Overall sales for the month of December 2021 stood at 15,58,756 units, compared to 18,56,869 units in December 2020. However, compared to December 2019, when 16,63,580 units were sold, total vehicle retails have fallen by 6.30%.



The month of December is usually seen as a high sales month because of the attractive discounts that are on offer. However, it was not the case this time around. The semiconductor shortage continued to play spoilsport in the passenger vehicle segment, while 2-wheeler sales were affected by the high cost of ownership.



Tractor sales dropped by 10.32% from 69,415 units in December 2020 to 62,250 units.



Two-wheeler sales were down 19.86% to 11,48,732 units from 14,33,334 units in December 2020.



Three-wheeler sales were up by 59.50% in December 2021. 44,228 units were sold compared to 27,766 units in December 2020.



Passenger vehicle sales dropped by 10.91% compared to the previous year. 2,44,639 units were sold last month compared to 2,74,605 units in December 2020.



Commercial vehicle sales increased by 13.72%. 58,847 units were sold in December 2021 compared to 51,749 units in the previous year.

Link to Team-BHP News

[livetodrive]

Thanks TusharK for sharing this data. For passenger vehicles, we can observe a YoY surge for TATA, M&M, Toyota & Skoda. But it could not compensate the plummet of the largest market share holder Maruti. Effective result is drop in overall passenger vehicle sales.

Should we only blame semiconductor short supply or analyze Maruti's loose grip on market share from 2020 to 2021 ?

[Carma2017]

The Suzuki numbers are hugely skewed by various factors.
a) Semiconductor crisis : Suzuki has big sales numbers and need more chips than those who don't. Suzuki's suppliers were hugely affected by Covid. Suzuki's dependency on few suppliers is probably a global supply chain failure or a lack of relationship which ensures priority parts delivery. TATA, Hyundai etc have a different supply chain and their smaller numbers for India were sustainable. I do not think the just in time model of manufacturing of Japanese makers with low inventory played any role. Suzuki has made a huge push towards CNG after stopping Diesel and this is the area where the growth is fastest and constraints the highest.
b) As a result, Suzuki has diverted a lot of sales towards exports to less technology hungry markets. This year has been a record export year for Suzuki as advertised by them.
c) The Toyota tie up has meant that a lot of vehicles are being diverted to other sales which do not make up market share but only bring in moolah.
d) Today Suzuki has a huge order book as is the case with the entire industry with close to 500,000 vehicle orders pending for delivery. Hell, Wagon-R has a waiting period!!!!
e) Manufacturing capacity has been stagnating for Suzuki and only in 2022-23 will additional units from new Gujarat lines and Toyota partnership will give fruits.
f) Lastly and most significantly, Suzuki's lack of New launches and technology has given a perception in the market, that they are asleep at the wheel and are unable to stop market share slide. Only time will tell, if the slew of launches henceforth will help them stop the perceived slide.

[raaj.bhalla]

One thought that keeps resonating in my mind when I look at this thread. Chip shortage situation is same for all OEMs but why MS and Hyundai got impacted the most? Why not Tata? One thing could be they managed the situation better and that is commendable. Supply chain is as important as selling a product and both are part of doing business. OR is it that people who wanted to buy only Maruti or Hyundai suddenly moved towards Tata because they could not buy one from their stable? I feel those were the Fence sitters and they moved towards Tata as they wanted a car. Good for Tata as they have more new customers especially those who would have gone for other brands had Tata also not planned chip situation better.