Re: Luxury car sales analysis in India | FY 2021-22 Quote:
Originally Posted by GTO
Mercedes is hence going for profitability by higher prices & pushing higher-priced cars over lesser ones. |
Their current India CEO is a former China CFO, so, sustainable profitability takes precedence over everything else when CFO becomes CEO. Same story with the Mahindra automotive now. Quote:
Originally Posted by GTO Whoever thought of the E-Class LWB idea deserves a lifetime-achievement award. |
True that. These LWB sedan versions are exclusively available in China for a long, nearly from all the luxury brands. However, Mercedes India has shown willingness and courage to invest and get an RHD version with a diesel engine for India. It seems like the person who took the call was – Eberhard Kern, who was MBIL India's MD from Dec-2012 to Sep-2015, during the global product development phase in Germany and China. He was a true sales guy who brought Mercedes back on track in India. LHD LWB E-Class was unveiled in China sometime around April 2016, and the Indian RHD version was launched later by Roland S. Folger, then MBIL India's MD, in Feb 2017. Quote:
Originally Posted by Maky How is it that the ever bargain-hunting Indian customer was persuaded not to, |
As per JATO’s (Jan-Mar) 2022 report, discounts do exist for Mercedes products (in line with BMW) with their new hybrid sales model, now it's hidden. Source: JATO Quote:
Originally Posted by CosmicWizard I was in the market to buy X3 last FY and it just wasn't available for the first 5 months of the FY so I would probably read this data with the caveat that volumes were affected by availability also. It would be interesting to see how the trends go once supply chains become normal again. | Quote:
Originally Posted by ruchiragrawal Yes they aren't. These things aren't available for 5 months! Dealer himself has no idea of the tentative days for delivery, and is gladly willing to cancel the booking done 3 months ago! |
Thank you for your insights. Seems BMW India's CEO need to be more vocal and proactive in perception management like his counterparts at Mercedes and Audi. Quote:
Originally Posted by autobahnjpr most startling fact is that while all the companies fight for a pie of appx. 9000 crores |
Interesting perspective, Hyundai has sold 1,18,092 Creta in the same period and earned revenue of around ₹ 9,500 crores. A single super hit mass-market product can do such magic. Quote:
Originally Posted by kosjam BMW should fiddle around with the luxury quotient and the ride quality as you mentioned only on their higher offerings which might directly compete with the E-Class, and leave the entry level segment alone (don't fix what ain't broken) |
Such psychographic assessment is really important from a market research perspective. BMW should take note of that. |