Tata Nano Apples’ iPod nano has a storage capacity of 4 or 8 GB storing up to 1000 or 2000 songs, 3500 to 7000 photos, 4 to 8 hours of video and enables data storage via usb cable with 24 hours of audio and 5 hours of video playback. Impressive!!! Isn’t it? Is it the same with the Tata Nano?
There are two sorts of answers that can be expected to this question. As far as I know, ever since Hyundai decided to sell their automobiles in India, the Indians have got accustomed to expect more for the amount they pay. Hyundai provide their cars with ABS, EBD, airbags, 4 speaker mp3 players and similar stuff that serve as eye candy to buyers. These features were once after-market installations that turned optional and now become standard. Moreover, their cars are all placed at an astonishingly cheap price making the Indian masses go for nothing but Hyundai. Well, it is known that dreams are something that make car companies excel in their field. Invent stuff, test them and then install and sell the car with an irresistible price tag. The dream to expect more from cars began ever since the onset of Korean cars in the world. They provided stuff in their cars for at times half the price from what you could get in a much expensive German car. They are then often misunderstood to being better than a German car, are they?
Hyundai’s cannot be considered better than German cars alone over a price tag issue; for instance, their not so good ABS system that are locally made, barely meeting industry standards, thus explaining the cheap aka affordable price tag.
Petrol prices hiked and then people opted for diesel and noticed that there was no affordable vehicle. Tata then released their Indica, Indigo and the other one that is slightly longer than the Indigo, the big station wagon thingy; offo, I cannot remember. The Indica and Indigo sold like hot chocolate cakes. Thus, Tata won an irreplaceable place in the market specifically in that price range.
The Tata Nano is a concept that needs to be appreciated as it claims to accommodate 5 passengers comfortable in its 624cc, 33bhp engine. The jewel of India deserves appreciation for having thought and personally designed it for the stones of India. It also has a convincing mileage of around 50mpg. It satisfies the frontal crash test demands and hence stamped safe and secure. And, this rear mounted engine, 5 door hatch back has a boot space of 150 litres.
The second sort of answer: Even though I have read that the Nano is wider than the Alto, I can neither visually nor reckon in reality that the Nano can “comfortably” accommodate 5 passengers. Ratan Tata mentioned that the car isn’t advised for highway drives and even mentioned the petrol engine to be noisy. When questioned about unsafe emissions he emotionally evaded the reporters to the Indians masses deserving a “right to an individual form of transport”. Hence, it is a people’s car. I appreciate his concern, I truly do. The idea of selling this car within 2 lakh INR is quite bold and commendable.
Nevertheless, I cannot prevent myself from critiquing it. Since, the expectation standard has increased in India, this car may as well be constantly complained about. The features provided are ancient – not Tata Nano but Tata Nana (grandfather). This car is emotionally impressive like some Karan Johar / Yash Raj movie. But, come on, let us face it, it is not a good car. While the Maruti 800 being an 800cc hiccups as it climbs aka crawls an incline helps me deduce that the 0.6litre, 4bhp less Tata Nano may decide to be on strike as it approaches a hill (regardless of its’ air con being turned on). The wheels that appeared to have been borrowed from a Bajaj auto rickshaw cannot hold on to the roads in a bend (Indians roads are filled with those).
As far as I see it, I feel he meant this was a poor peoples’ car; world’s cheapest car with cheap in terms of class. The ones who leave for work in the morning with a Tiffin carrier, with their kids catching a rented rickshaw, or who cycle or catch a school bus, or walk to school. He returns from work and after a few hours of relaxation is compelled to go to the town to buy one Praful saree for and with his wife and child / children. They then enjoy dinner in a non-ac room of a road-side restaurant; the ones where the car needs to be parked alongside the road. Never mind with the Nano, since it has no side view mirrors to be broken. These families will not take the car if the journey is more than 25 ks and thus will catch the bus for long trips – remember? Nano isn’t advised for highway drives. Their ideology of a car is just another private source of transport taking them from point A to point B. They do not care of luxury or any other options due to their financial limitations and / or less knowledge on cars. So, there you go, the lower class or two-wheeler class can finally buy something on 4 wheels. Umm, when I come to think of it, I reckon that this car would also be preferred by meagre Gujju and Marwadi businessmen for their constant trips to the town / city.
With the least fear of being considered caustic, I would like to add that this is a bad car. It is like an iPod nano with all its storage but 62.4 minutes of audio and video playback. Nano is bad on the inside and looks like Jerry on roller-blades on the outside. It appears to be a clone of Daewoo Matiz and Maruti Estilo on the outside. It looks like an egg tossed over. It is a safer auto rickshaw. This car could melt down as made of plastic and adhesives used to make it cheaper and hence not entirely safe. It is like a use and throw car. Regular bulbs used instead of long-life bulbs so that “people” can frequently replace them. It could be a golf cart limitedly safe on golfing grounds and not proving grounds. I read words like cute under the appearance section. I would like to think cute meant as not the daily usage but the alternate meaning – ugly but bearable. It is an ideal L-board vehicle. It would be better if had an electric engine.
All criticism apart, just like all Yash Raj banner films keep the tiller busy, this car could possibly increase congestion as it has opened the affordable factor for more sets of people and may become a hit. But, will Ratan Tata buy one? I bet for the same price he would prefer renting a Ferrari 355 Spyder for a weekend in Europe. And, international buyers would prefer a fully-paid off fortnight trip to Northern India (Delhi – Mandawa - Bikaner – Jaisalmer – Jodhpur - Udaipur – Pushkar – Jaipur – Agra – Khujraho – Varanasi – Delhi). That would be more fun, wouldn’t it? |