In the new name, 'Maruti' continues to have a predominant position. 'Maruti' is one of the strongest corporate brand names in the country, in terms of awareness, recall, trust and customer care. A generation of Indians has grown up with this brand name. 'Suzuki' in the corporate name imparts an international dimension. Besides being the parent company, Suzuki Motor Corporation is a leading player in the global automobile market. The leader in Japan's minicar market for over three decades, it has recently positioned itself as a complete car maker with the success of its globally strategic models like Swift, SX4 and Grand Vitara. This international dimension in the company's name will help Maruti as it expands its role in global markets. The Company is to launch a model for export to Europe in the next couple of years, while building on its recent success in Afro-Asian markets. Maruti is also developing capabilities to become Suzuki's Research & Development hub for Asia, outside Japan. 'India' in the corporate name, while conveying the location of the company and its facilities, also recognises the growing importance of the country, across the world. |
Originally Posted by snaronikar
(Post 512953)
I was expecting Suzuki India Ltd. as they are the majority stock holders..... |
Originally Posted by rr_zen
(Post 513123)
The name 'Maruti Suzuki India Limited' sounds more professional and also doesnt radically change anything. I am also glad that the name "India" figures in there. @e_l: Regarding TVS Suzuki, I personally preferred the parent name "Ind-Suzuki Motorcycles Limited" that they came out with.:) |
Originally Posted by Eddy
(Post 513162)
Whatever !!!! Nothing will work till the company manages to estimate the demand figures correctly and more inportantly, meet them. 6 - 8 months waiting for a car:Frustrati Ridiculous |
Originally Posted by CrAzY dRiVeR
(Post 513254)
When other options are available, customers are willing to wait (Atleast most of them), what does that speak of a company and its products? |
Originally Posted by 1100D
(Post 513253)
Any idea what is prompting the name change? Suzuki's insistence? |
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