FIAT kicks off its new branding strategy.

raghavv · 4th February 2008, 17:37

Did anybody notice the price tag of 25 Lakhs for Bravo! Either fiat or ET is smoking something funny!

finneyp · 4th February 2008, 18:23

Enough of talk Fiat India, we need some action!

Get the Palio 1.3 MJD, Punto & Linea on road ASAP!

1100D · 4th February 2008, 20:23

Lets hope it works out, thats the best that can be said.

LLL · 4th February 2008, 21:41

Also, fiat needs to fix the image about its after sales service and parts availability.
They should launch some kind of free service plan along the lines of what GM has done. For spares/parts, they need to launch some kind of plan where they assure parts within a certain timeperiod else they pay penalty to buyer.

Even though linea or GP may be a great prduct, no one will buy it knowing fully well that parts will not be available and it may take a few months to fix defects.

greenhorn · 4th February 2008, 22:02

reminds me of the joke about how the management consultants improving the performance of the american rowing team !

The branding (aside from the cars themselves) are already good. They're bringing better cars, and spending more on branding, but why aren't they focusing on the obvious !

sajands · 5th February 2008, 01:18

Did anybody notice the price tag of 25 Lakhs for Bravo! Either fiat or ET is smoking something funny!

Bravo is priced at 17+ lakhs. its supposed ot take on the civic segment. I just hope that FIAT gets it right this time and stops experimenting.

amit · 5th February 2008, 10:43

Quote:

Originally Posted by raghavv

Did anybody notice the price tag of 25 Lakhs for Bravo! Either fiat or ET is smoking something funny!

Fiat will in all probablity launch the top end Bravo Sport Multijet model.

The car costs GBP 19,330 on road which is approx Rs.14.50 lacs. Can someone remove UK taxes and calculate approx on road cost in India?

maddy42 · 5th February 2008, 11:42

Well why do they try to burn their hands by launching the bravo? or even the Fiat 500. No one here is interested in their history or whatever. Trust me frankly that vehicle can run in europe coz here its overpriced or not paisa vasool. They should launch the linea, punto and the palio mjt quickly else they are really wasting time here. They should also see to it that TATA does not treat their vehicles as second preference to the indica

iraghava · 5th February 2008, 14:17

Quote:

Originally Posted by amit

The car costs GBP 19,330 on road which is approx Rs.14.50 lacs. Can someone remove UK taxes and calculate approx on road cost in India?

IIRC, UK charges 15% taxes on a new car's price (Not 100% sure about this & couldn't find any info too) so the car should be costing around 16.3k pounds which when coupled with our duties comes to around 33k pounds. So, a price of around 26L is to be expected if it comes as you say.

At which price it is safe to say, they'll be happy even if they sell 20 a year!

4th February 2008, 17:37	#16
raghavv BHPian Join Date: May 2005 Location: Bangalore Posts: 84 Thanked: 68 Times	Did anybody notice the price tag of 25 Lakhs for Bravo! Either fiat or ET is smoking something funny!
	() Thanks

4th February 2008, 18:23	#17
finneyp Senior - BHPian Join Date: Dec 2005 Location: Bangalore Posts: 2,716 Thanked: 319 Times View My Garage	Enough of talk Fiat India, we need some action! Get the Palio 1.3 MJD, Punto & Linea on road ASAP!
	() Thanks

4th February 2008, 20:23	#18
1100D Senior - BHPian Join Date: Jun 2006 Location: Calcutta Posts: 4,390 Thanked: 4,079 Times View My Garage	Lets hope it works out, thats the best that can be said.
	() Thanks

4th February 2008, 21:41	#19
LLL BHPian Join Date: Mar 2005 Location: Delhi Posts: 635 Thanked: 2 Times	Also, fiat needs to fix the image about its after sales service and parts availability. They should launch some kind of free service plan along the lines of what GM has done. For spares/parts, they need to launch some kind of plan where they assure parts within a certain timeperiod else they pay penalty to buyer. Even though linea or GP may be a great prduct, no one will buy it knowing fully well that parts will not be available and it may take a few months to fix defects.
	() Thanks

4th February 2008, 22:02	#20
greenhorn Senior - BHPian Join Date: Apr 2007 Location: KL-01 Posts: 7,744 Thanked: 4,387 Times View My Garage	reminds me of the joke about how the management consultants improving the performance of the american rowing team ! The branding (aside from the cars themselves) are already good. They're bringing better cars, and spending more on branding, but why aren't they focusing on the obvious ! Last edited by greenhorn : 4th February 2008 at 22:04.
	() Thanks

5th February 2008, 01:18	#21
sajands BHPian Join Date: Mar 2005 Location: Bangalore Posts: 941 Thanked: 347 Times View My Garage	Did anybody notice the price tag of 25 Lakhs for Bravo! Either fiat or ET is smoking something funny! Bravo is priced at 17+ lakhs. its supposed ot take on the civic segment. I just hope that FIAT gets it right this time and stops experimenting.
	() Thanks

5th February 2008, 11:42	#23
maddy42 Senior - BHPian Join Date: Aug 2007 Location: Coorg Posts: 2,131 Thanked: 1,328 Times View My Garage	Well why do they try to burn their hands by launching the bravo? or even the Fiat 500. No one here is interested in their history or whatever. Trust me frankly that vehicle can run in europe coz here its overpriced or not paisa vasool. They should launch the linea, punto and the palio mjt quickly else they are really wasting time here. They should also see to it that TATA does not treat their vehicles as second preference to the indica
	() Thanks