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Old 3rd December 2023, 00:00   #1
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Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

Maruti Jimny’s S-Cross moment

“History repeats itself, first as a tragedy, second as a farce.”

Maruti S-Cross (2015), planned with 5,000 units per month sales for the Indian market, has not been successful because of its grown-up hatchback stance, especially when it was expected to have an SUV silhouette like the Renault Duster (2012), and finally, the Hyundai Creta (2015) crushed it to become the segment leader for years to come.

Similarly, the Jimny five-door version planned with 5,000 units per month sales for the Indian market is not working because Mahindra Thar's 2nd generation (2020) already set the benchmark in terms of expectations in the hearts of Indian audience, and Maruti’s ambitious pricing played a further spoil sport.

Maruti S-Cross: A case study

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-1.png

The mid-size monocoque chassis-based compact SUV (~4.3m) has been a high-growth and highly contested segment in India.

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This segment was kicked off by Renault in 2012, when a modified Dacia (Renault’s Romanian subsidiary) Duster with a 1.6L petrol and a 1.5L diesel engine in two different states of power tune, was launched in India under the Renault badge. Despite having budget-grade interiors from East Europe, it caught the imagination of the Indian audience and became an instant hit due to its rugged and outdoorsy compact SUV look.

Fast forward to 2015; this was the time when Maruti and Hyundai decided to pitch in their products in this high-potential segment. Locally made Creta was planned to be launched in September 2015, a month after Maruti S-Cross.

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However, Hyundai got scared of Maruti and preponed Creta launch by two months in July 2015. Now this was the time when Indian media used to say that Maruti was scared of only Hyundai, and Hyundai obviously was scared of Maruti, and together they don’t care of anyone else, as they were a very dominant player, commanding over 60% of the Indian passenger vehicle market share (except 2012).

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Developed for emerging markets, Hyundai launched the Creta with 1.4L and 1.6L diesel engines and a 1.6L petrol engine, with an automatic transmission option available for the 1.6L diesel engine. Two months down the line, Maruti launched the localized European S-Cross with a ubiquitous locally sourced 1.25L diesel engine from Fiat in higher sate of power tune and another 1.6L imported diesel engine from Fiat, without automatic transmission or petrol option, and no rear AC vent either. S-Cross was perceived to have the best build quality among all the cars Maruti has ever produced locally in India.

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Maruti had intended to sell over 5,000 S-Cross each month; however, sales dropped to 2,000 within a few months after its debut. At the same time, Hyundai was selling over 7,000 Cretas a month, and 30% of sales were coming from the petrol version, which the S-Cross doesn’t have. Creta got a tremendous response for its upright SUV stance and overall package, and the uninspiring Maruti S-Cross was drubbed by the Indian audience for its awkward, grown-up hatchback styling.

Immediate corrective action from Maruti

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While Hyundai was considering increasing production to meet strong demand, Maruti moved quickly to mitigate the fall in sales.
  • Step 1: Discounts: Maruti started offering discounts up to ₹ 1 lakh in October 2015 to arrest the sales fall of S-Cross.
  • Step 2: Price reduction: When nothing else was working, Maruti reduced the price of the 1.6L version by over ₹ 2 lakh and the 1.25L version by ₹ 70,000 in January 2016.
  • Step 3: Refund: As a goodwill gesture, Maruti refunded ₹ 90,000 to S-Cross customers who bought the 1.6L version before the January 2016 price cut and offered an extended warranty to 1.25L S-Cross customers.
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Did that help Maruti get sales back to the originally planned 5,000 units a month? No. It simply settled around 2,000 units, as it was still a better Maruti. The biggest downside from a business perspective is fixed costs (Jeep Compass, Meridian prices hiked by Rs 43,000 to 3.14 lakh!); they eat into profit margins over the life cycle if originally planned volumes are not met. Maruti also has to compensate suppliers for the tooling investment, as with low volume, it became unrecoverable.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-8.png

After getting bullied by Maruti in the hatchback segment for years, finally, Creta punched S-Cross in the face and took Hyundai’s lunch money back. Since then, Creta went on to become the best revenue-grossing product in the entire Indian passenger vehicle market due to its ever-increasing prices, high average sales price, and high volume.

Here is the surprising part: Maruti, who has always been touted to know the pulse of Indian customers quite well, would have known the fate of S-Cross beforehand during the static customer clinic (market research technique), as the Renault Duster was available as a benchmark car. Still, overconfident Maruti took this route for its own annihilation in this segment.

The success of Creta over S-Cross also proves that Indian customers don’t have a herd mentality; they will put their money where they find real value, brand notwithstanding (Toyota Yaris failure).

S-Cross Facelift

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-9.png


As a next step, Maruti brought in an S-Cross facelift with highly updated fascia akin to BMW in 2017. The improved bonnet line gave it a better crossover stance, but the side profile remained the same, so sales growth was limited to 3,500 units a month in 2018, nowhere close to the originally planned 5,000 units.

Seven months later, Hyundai also launched the Creta facelift, with the segment's first sunroof and a 6-way electrically adjustable driver seat, raising the bar even higher for everyone in the segment.

The 2nd generation Creta, launched in 2020, raised the bar even further with the democratization of features like panoramic sunroof and electric parking brake in the segment, thus making competition irrelevant for a year or so.

S-Cross successor in India

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-10.png

The third generation of S-Cross was introduced in Europe in 2021. But this time, Maruti gave India a tailored body shell based on a similar Suzuki Global C platform, named Grand Vitara in 2022, that has an upright stance, high ground clearance, a Maruti first panoramic sunroof, and so on. Maruti has to strictly follow Hyundai’s playbook, toe to toe. Still, Maruti Grand Vitara interiors left a lot to be desired in terms of the overall space and finesse of the Hyundai Creta, and the lack of a diesel engine also means Maruti has to play second fiddle to the Creta in the segment. And at the beginning of 2023, Hyundai happily postponed Creta’s facelift by a year in India.

Jimny India chapter

The fourth generation of Jimny with three doors was introduced in Japan in mid-2018. Ever since then, rumors have been rife of the imminent launch of Jimny in India as the aging Gypsy’s successor. However, in September 2019, Maruti’s CTO clarified to Autocar Professional:

[Autocar Professional]: Will the Jimny be a feasible option for Maruti Suzuki?

[C.V. Raman, Maruti CTO]: The three-door is a very niche segment in India. What is required for India is a five-door model. That means we have to do a new development, which would require time and cost. The possible volume against the required investment does not make sense for us.

Well, after this statement in 2019, Maruti showcased 3-door Jimny at Auto Expo 2020 in India, where it received a lot of attention from the crowd.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-11.png

Late in 2020, Mahindra launched the 2nd generation Thar with all new diesel and petrol drivetrains, and it was an instant hit. That gave Maruti confidence to develop a more practical 5-door version of Jimny for India. Maruti’s business case was pivoted on 5,000 unit sales a month, similar to S-Cross. In fact, Maruti has started export-only production of 3-door Jimny in India since January 2021.

Adapted for India, the 5-door Jimny was first showcased at the 2023 Auto Expo with a K15B 1.5L petrol engine (45% GST) and an option of 5MT or 4AT, which again garnered huge attention from the crowd. The pedigree of Jimny through the generations and the blockbuster success of Mahindra Thar 2nd generation have built huge expectations for little Jimny. Press drive of Jimny over river bed established off-road credential of Jimny unanimously among press fraternity, and five-door Jimny retained its ‘mountain goat’ tag, except for highway runs, where 1.5L petrol engine felt underwhelming.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-12.png

Then came the moment of truth—the much-anticipated price reveal—when Maruti launched only the top two variants with a price much higher than expected.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-13.png

Wholesale started to drop month after month, akin to S-Cross, and Maruti was forced to offer huge discounts by October 2023 to push Jimny out of the factory first and later from showrooms.

Things that are not working for Jimny right now are:

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-14.png
  • Lack of road presence and stance with respect to Mahindra Thar, due to narrower, shorter dimensions.
  • Lack of power with respect to the plethora of drivetrains and RWD combinations offered on Mahindra Thar.
  • There is a limited price point spread with respect to Thar, as Jimny has only the top two variants on offer.
  • Overpriced perception due to Maruti Brezza and Grand Vitara in similar price vicinity.
Was Maruti, CTO, right all the way with the 2019 statement? Then how come the Mahindra Thar 2nd generation got away with its unpractical bits like lack of features, mere two doors, and negligible boot space? Has Maruti’s market sizing (5,000 units/month) exercise gone terribly wrong with a single engine and a mere two variant launch strategy?

Now, few would argue that comparing Thar and Jimny is like comparing chalk and cheese. Well, as a lifestyle off-roader with similar length and the same price ballpark, they are highly comparable for the same customer segment (in marketing, the end market is segmented based on customer need). The success of 2nd generation Thar is pivoted on its Jeep Wrangler design rip-off, livable interiors compared to its predecessor, and multiple drivetrain options that bring joy despite bumpy ride quality. The story is no different in the luxury segment either, where off-road credentials are a must for sales of SUVs like Range Rover, Land Rover Defender, or Mercedes G-Class when none of them are going to get off the paved surfaces. Based on these, the product definition for Jimny was cut out way in advance. And Err is on Maruti’s side in interpreting market research data.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-15.png

The customer's willingness to pay is based on perceived value, which in turn is a combination of functional and emotional value. Car purchases in India are highly driven by sentiments, and emotional value tops over functional aspects many times when purchase decisions are made with heart over mind. For that, brands need to have a deeper understanding of customer segment value drivers. Every attempt has to be made to make cars more aspirational by balancing out different aspects.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-16.png

Maruti here gave attention to functional value drivers and put in the right effort to make Jimny more livable, with a 5-door setup for easy ingress and egress, practical boot space, and a whole host of features and equipment that make Jimny more practical and user-friendly than Thar.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-17.png

Here, Thar 2nd generation has an edge over Jimny, where it really matters for the Indian customer—a larger than life image. While the appeal of the previous generation Thar with crude interiors and DI engine was limited to rural and semi-urban regions for utility purposes, and CRDe version found limited few homes in urban regions as an occasional recreational off-road vehicle. Thar 2nd generation, with its imposing and intimidating looks and better interior, changed it all, and made people buy it for everyday show-off rather than any real hardcore off-road expedition or utility aspect. The availability of a refined and powerful 2L petrol engine (48% GST) makes it acceptable for low-mileage owners, and 1.5L RWD (31% GST) and 2.2L (48% GST) diesel engines widen its appeal and contribute 80% of total sales.

During the static customer clinic, Maruti must have come to know this. How did Maruti miscalculate the product and pricing strategy then? How could they forget the S-Cross fiasco? The real culprit over here seems to be a high obsession with synergy to make handsome profits, a very common trap in the corporate world.

Synergy : A double-edged sword

Synergy: noun, plural syn·er·gies.: the interaction of elements that, when combined, produce a total effect that is greater than the sum of the individual elements, contributions, etc.

Synergy is one of the most revered corporate jargons; even board room projector lenses cry tears of happiness after hearing the very word, and no wonder why stuffy suits have a strong liking for it. But synergy is not bad per se, as it often helps in reducing costs, but on the downside, it imposes limitations on what could be vital for success. There, it requires the right judgment and vision to balance out the limitations with the right investment decisions and trade-offs. In the automotive world, synergy is derived right from the development of platform, common parts sharing, and the whole manufacturing process.

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The common thread between S-Cross and Jimny is that they were developed for markets other than India in the first place and later adapted for India to drive global synergy. Jimny was re-engineered from the B-pillar onward, and width and height nearly remained the same for the 5-door version. That’s the limitation imposed by the global synergy program.

Moreover, the urge for synergy was so high that Maruti did not upgrade the K15B petrol engine with optional 4AT to the K15C with 6AT available on other products in India to avoid further longitudinally mounted engine development costs, even at the cost of hallmark Maruti’s fuel efficiency.

Both of these factors are delivering the intended cost synergy, but in the end, Maruti has to pay the price of lower sales than the target, lower profits than expected, and poor business performance over the life cycle.

Every market is unique in terms of need, taste, and preferences, and finding a product with the right fit across India, Europe, and Japan is next to impossible in the SUV or crossover segment. Indians love their SUVs to look big, imposing, and intimidating on the street—a taste something akin to that of Americans. Which is why the ladder-frame chassis-based Mahindra Scorpio (2002-), Toyota Fortuner (2009-), 2nd generation Mahindra Thar (2020-), despite their major shortcomings, are still so successful in India. Which also indicates that western Europe-centric crossovers have less chance to succeed in India.

With the right platform in hand, Maruti could have done things differently, like increasing width and height is obvious, increasing length to make competition irrelevant (the current Jimny is already taxed at 45% GST), using a 1L turbocharged petrol engine (29% GST), or using an externally sourced 1.5L diesel engine option, and so on, and still harness synergy.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-19.png

Because whenever Maruti puts effort into developing an SUV purposefully focused on the Indian market as per Indians' tastes, it has reaped immense success. Two generations of Brezza (2016 & 2022) and Grand Vitara (2022) are prime examples. So why not in the case of Jimny as a whole concept?

Way forward for Jimny

The first thing Maruti needs to do now is accept the market response at the given price point. A 'mountain goat’ (Maruti Jimny) cannot take on a 'mountain bear’ (Mahindra Thar) in a face-off. Whether Maruti want it or not, this comparison is inevitable.

A highly off-road-focused vehicle that lacks road presence, has only two top variants, no diesel option, and is expensive enough to bring huge profits and do 5,000 units a month is a fallacy in the first place.

Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official-20.png

During the remaining life cycle, Jimny’s road presence cannot be amplified, as is Maruti’s conservative drivetrain strategy for India, and the 2WD option may not enhance much appeal as Maruti already has a 2WD sub-4m Brezza with better road presence, a higher feature level, better fuel efficiency, and a lower starting price point.

So as a next step, Maruti needs to lower the current price point for entire life-cycle, take a small haircut on investment, and introduce a lower variant to widen its customer base to sustain ~2000 units a month like S-Cross. Maruti here has to be more innovative with branding to harness the great off-road capability of Jimny and have a positive rub-off on its entire SUV portfolio, similar to what rally or race cars do.

Image courtesy: TeamBHP

Last edited by pqr : 3rd December 2023 at 00:13.
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Old 3rd December 2023, 01:09   #2
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re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

We could draw some parallels with Grand Vitara ALLGRIP variant. Would be interesting to see how that’s faring.

I would also say, Maruti’s usual customer base cannot connect with premium products. There’s too strong a force drawing everything back into the black hole of engineering and selling economy oriented cars. Even in segments where this approach doesn’t work.

Your analysis, as always was interesting to go through. Great effort.
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Old 3rd December 2023, 01:31   #3
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re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

Bang on Analysis!

Another Maruti Conflict:
I see Fronx joining this list soon. I like its looks overall and felt good to admire that on road. What I don’t like the Baleno interior, look and feel from the inside. That said, I feel Fronx to be a solid offering in the 1.0L Manual guise. More alive motor, even though not outright crazy performer is appealing to an enthusiast like me.(I certainly prefer that over the 1.2NA lazy lounger). I don’t how it would be to own one, and won’t find that out since I recently bought my current ride.

Market Placement and Pricing vibes:
No matter how sensible on paper, I find it is priced crazy high compared to the smaller Baleno with the exact same specs and more importantly the exact same interior. Fronx might be a breeze in passing because Indian market doesn’t see value in a hatchback on heels for long.

At the same time, I wish to see more cross overs in our market(with a better practicality, though) so that the SUV Category in India can be pushed further and hopefully Indian market gets true SUVs in another decade or so taking share in our SUV market.

New Sonet Facelift and recent Nexon launch, along with Manual Turbo in Venue/Sonet will definitely eat some sales numbers. The 3 Sub-4m CSUVs fill this market well enough along with Fronx’s bigger sibling Brezza that a crossover like this may soon find itself sweating with the heat.

Last edited by SixPistons : 3rd December 2023 at 01:35.
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Old 3rd December 2023, 08:41   #4
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Re: Maruti Jimny’s S-Cross moment

When I bought the SCross 1.6, the most frequently asked question was, why did I pay 15 lacs for a Maruti. Lets face it, people will never perceive Maruti as a luxury brand, its a common man's brand, period.

On the other hand, the 1.6 was a brilliant car. Six years and 1 lac km on the Odo, the car gave me Zero issues, it turned out to be even more reliable than my Alto.
The only issue was availability of spares, i simply couldn't live with the uncertainty. When I sold my car, the lead time for the clutch assembly was more than a month.

Coming back to the topic, at a time where even a hatchback is thrusted upon us as an SUV, an SUV for us Indians means, it must be huge and intimidating, a beast. The most common thing said is "People just give you way because of its sheer size". Unfortunately the Jimny isn't. Its built for a purpose, its perfect for narrow and tight spaces, be it the narrow roads of Shimla/Manali or Mumbai. Owing to its narrow footprint, its perfect for trails. Moreover the Jimny has a zillion tested and proven bolt on performance parts.

On the pricing, for what it offers, yes its a bit over priced. The price cut is a welcome move by Maruti.

Last edited by rakesh_r : 3rd December 2023 at 08:45.
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Old 3rd December 2023, 08:42   #5
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

Brilliant analysis! My two cents:

80% of the market will never consider the Jimny. For their daily usage + requirements + preferences, cars like the Vitara Brezza, Sonet, Nexon etc. offer a far superior solution. Better engines, nicer cabins, more features, superior on the road etc.

10% of the market will sit on the fence between a Jimny (for its style, image and occasional offroad usage) and a Vitara Brezza or Sonet (superior on-road in every way). This group might split between the two. But the overpriced nature would have put them off from the Jimny at first.

10% of the market will trip on the Jimny. They love it, they need it (farms, hills), they want to play with it (offroading), they want to customise it. Three big deal-breakers for these guys = weak engine & old AT gearbox, small size and premium pricing. I'm not price sensitive, so the high price wouldn't deter me, but I won't buy the Jimny due to its weak motor & compact size.

Maruti should have priced it VFM from day 1.

That a 2-door Mahindra is outselling a directly competing 4-door Maruti is most telling!!! What worries me is that Maruti's board of directors will be told "here is another enthusiast product that failed, like the S-Cross 1.6 & Baleno RS, so let's stick to our everyday value cars that appeal to the everyday Joe only". They screw up good cars in marketing & positioning, then blame the market.

Last edited by GTO : 3rd December 2023 at 08:46.
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Old 3rd December 2023, 10:23   #6
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

Lovely analysis! As an owner who just completed 5,000km, couldn't agree more that Maruti should have put in a 6AT. That would make a good car, into a great one!

As regards the size, I do find it to be far more practical than the Thar, which is quite a pain to park, and drive in city traffic. But all other points are bang on!

The Jimny does have some other benefits, though. I've had some incredible fun with it. Examples:

1. My driver seeing it for the 1st time: aapne choti Mercedes le li? Bahut Accha kiya! (You bought a small Mercedes, very good)

2. My car wash guy: Saheb, thoda pagar badha dena, Mercedes le aayen hai aap, aur building Mein mercedes ka rate jyada hai (please increase the salary since you've bought a Mercedes, the rate for a Mercedes is higher)

3. My mom in law: for this car, I need to buy dark goggles or I wont look cool enough!

4. My kids: dad, are we rich?

5. Me colleagues at work: you downgraded from a bigger car, but upgraded in your cool quotient!

Overall, the joy it brings during every drive, despite all its flaws, is priceless!

Last edited by libranof1987 : 3rd December 2023 at 17:11. Reason: Adding English translations. Kindly proof-read your posts for grammar and typos before submitting. Thanks!
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Old 3rd December 2023, 10:28   #7
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

Maruti will not be able to beat the Seltos/Cretas/Thars due to Maruti's weak engine + gearbox combo!

Maruti needs to strengthen the engine + gearbox combo across their products.

You are absolutely right that S-Cross was a total failure as Maruti were struggling to meet even 50% of their own estimation. It was a good car but sadly let down by pricing and poor gearbox options (No AT!) and engine options (No Petrol option when it was launched!)
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Old 3rd December 2023, 10:30   #8
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

Thar seems just too much of a car on Bombay streets; and boorish behaviour of Thar drivers and their constantly being in 'show-off' mode, has put me off that car.

Jimny would have been ideal 2nd car for me. A weekend fun car for long drives and some adventure. But Maruti screwed it up. For me the deal breakers were:
1. Quality of interiors for the price. I don't mind simplicity and prefer less bells and whistle; but at least the quality of what is provided should be much better.
2. Comfort: While it seems good for short rides, I suspect that the comfort over long rides, especially for back seat passengers, would not be great.
3. Engine. Enough is already said over the lacklustre engine choice. Why not bring the same available in western markets and tune to right for our market?

all these makes me step back from plonking my hard earned money. Jimny in its current form is overpriced and does not offer perceived value for me.
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Old 3rd December 2023, 11:55   #9
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

This post may offend Jimny lovers. Apologies in advance.

I peeped into see the Jimny given how much has been written on it on Team BHP and the bated breath with which it was awaited. As an ordinary plodding driver with zero car enthusiast quotient my take was:-

-- Strange looking boxy car that seemed its tail had been cut off. The rear ends rather abruptly. The lack of proportion gives the impression the front half and the rear half were designed by different teams and welded together
-- Interiors are at best so so.
-- The front looks like a kei car - a teenagers toy car. The looks lack the maturity of the Thar or the handsomeness of the Maruti Gypsy.
--The engine could do with a l-o-t more power.

This left me confused as to who is the target market and how many such buyers exist in India. How many Indian buyers will spend money on a cool car image. How many have the spare parking space.

Maybe as a low cost 4x4 it can find a rural/semi-urban market segment to cater too if priced down further.

I wish to car all good luck and happy miles to the owners.

Last edited by V.Narayan : 3rd December 2023 at 12:04.
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Old 3rd December 2023, 13:30   #10
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

I loved reading this post, Brilliant analysis!

IMO, Maruti needs a separate badge/branding for premium subsegment and build a portfolio that matches the 15-30L segment build and quality.
Nexa did that for 8-12L segment, but Nexa is not identified as premium quality.

Mahindra has played it brilliantly in the premium cars segment. Its new design language and new logo, coupled with solid built quality, great interiors, and powerful drivetrains exudes premium segment.
Their portfolio is extremely desirable, and IMO does not have a competitor right now.

I would love to see Maruti build a few premium cars and confidently brand it, market it and price it in the premium category. 20-30L cars with Maruti's service network and fuss-free ownership would be very desirable.
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Old 3rd December 2023, 13:52   #11
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

I would still not consider Jimny even with the 2 lacs discount because of that lethargic engine and AT transmission. You give same 1.5ltr NA engine for every car which is in that price segment. There must be some differentiating factor when you make so much hype around a life style SUV
Shame on Maruti for their lack of ability to produce a enthusiastic engine/transmission
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Old 3rd December 2023, 14:28   #12
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

Quote:
Originally Posted by sulliavi View Post
I would still not consider Jimny even with the 2 lacs discount because of that lethargic engine and AT transmission. You give same 1.5ltr NA engine for every car which is in that price segment. There must be some differentiating factor when you make so much hype around a life style SUV
Shame on Maruti for their lack of ability to produce a enthusiastic engine/transmission
I think you should read some of the International articles/ reviews and watch the International YouTube reviews too, of this vehicle. These may help you to understand the Jimny better.

Basically I don’t think the larger majority of our countrymen are able to appreciate what this vehicle can do and what it is meant for. And it will simply not fit into their purchase criteria. For their own overall happiness, it is better that these said countrymen stick with Hyundai Exter and Kia Sonet and Maruti Brezza and the like, rather than the little Jimny.

I only hope that the ‘Lords at MSIL’ do not see fit to kill this little gem of a vehicle.
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Old 3rd December 2023, 14:41   #13
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

I came close to considering Jimny until the complete lack of highway credentials turned me off. My usage is 80% highway, and 4speed AT with weak engine wouldn't just cut it.
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Old 3rd December 2023, 14:56   #14
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

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Originally Posted by shankar.balan View Post
I think you should read some of the International articles/ reviews and watch the International YouTube reviews too, of this vehicle. These may help you to understand the Jimny better.

Basically I don’t think the larger majority of our countrymen are able to appreciate what this vehicle can do and what it is meant for. And it will simply not fit into their purchase criteria. For their own overall happiness, it is better that these said countrymen stick with Hyundai Exter and Kia Sonet and Maruti Brezza and the like, rather than the little Jimny.

I only hope that the ‘Lords at MSIL’ do not see fit to kill this little gem of a vehicle.
Not sure about international but, in my hometown people have been using Mahindra MM540s and appreciate its load carrying capacity & can go anywhere nature. And, ever since THAR got released I see lots of new THARs on our roads and many of them are from remote agriculture lands/estates where they need 4X4 to travel and a strong engine which Jimny misses. Somehow, they have a connection with Mahindra more than Maruti. This my personal opinion, no offence to anyone.

And, Exter, Sonet or Brezza don't come into the picture here

peace
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Old 3rd December 2023, 15:29   #15
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Re: Maruti Jimny’s S-Cross moment | Sales tanking, 2-lakh rupee discounts official

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Originally Posted by Samurai View Post
I came close to considering Jimny until the complete lack of highway credentials turned me off. My usage is 80% highway, and 4speed AT with weak engine wouldn't just cut it.
+1 to that.
1. Depending on where you live in India, you need to drive 50-500 kms to get to off road terrain / Hills etc. And the car needs to perform decently on road.
2. And look good and tug at the heart strings - While these SUVs do their intended use case ( off-roading) extremely well, they are impractical on multiple fronts (discussed earlier). What then is required is emotional appeal - Thar has tons of it. Same cannot be said of the Jimny.
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