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-   -   April 2024 : Indian Car Sales Figures & Analysis (https://www.team-bhp.com/forum/indian-car-scene/280181-april-2024-indian-car-sales-figures-analysis-2.html)

Elevate: I reckon the 2 price hikes in 2024 is the key reason. The discount on the ground did not cut the bill for the customer.
I can tell you not having ventilated seats is a big miss from them. They missed to include it even in the upgraded version in 2024.
All said, it is a brilliant machine and excellent to drive.

Honda confirmed in their press release that, the dip in dispatches for April is because of six airbag standardization. I think, Elevate will be back in the 3–4K region next month. Also, their exports are steadily rising.

In April 2024, the Tata Punch continued to be the best-selling SUV. Sales increased 75.21% year over year to 19,158 units in April 2024 from 10,934 units in April 2023.*

This compact SUV is available in all three powertrain options: ICE, CNG, and electric. If we are able to obtain the bifurcation figure for every Tata Punch variation sold, it will be very interesting to know which Tata Punch variation is the hottest seller and the most well-liked overall.

Interesting to see Superb managed to sell 28 units since it was relaunched with that ridiculous pricing. So the brand seems to have enough value and prestige associated with it to get away with that killer pricing, even if for a smaller batch.

Maruti is doing great because of commercial segment where I see CNG version of Ecco, Ertiga, Dzire and WagonR ruling the market. The catch with top 10 list is Fronx-Baleno twins, together 28,335 cars sold.

As far as Honda is concerned a friend of mine is on his 3rd City and his feedback was 'City is not City anymore'.

Tata Punch deserves the crown for being simply too good for first time buyers, ignoring the the famed Tata QC.

IMHO Scorpio N is truly the big daddy of SUVs, along with Scorpio Classic the sales are astronomical which leaves Toyota with only one option i.e. price hike.

28 on what used to be an average or 80-100 a month unless I’m mistaken? Additionally, we do not know if Škoda had to provide discounts or offers to move that minuscule amount.

Also, it will most likely go down after the first month or two post launch as is the case for most new cars.

The numbers we see in the chart for all cars is the dispatch units from the factory and not what was sold to customers.

So 28 units were dispatched from the factory to dealerships across the country.

Aah, right, I overlooked that. This makes so much more sense. Because I really want to know how many Superbs they are able to sell at such atrocious pricing.

Don’t know what are the people at Skoda VW smoking these days. They desperately need some guy/girl at the high posts who understands the nerves of Indian market, hire someone from Kia, Hyundai, Tata, Mercedes. With the abysmally low numbers, I don’t want them to repeat Ford stunts. It’s high time they re-strategise their India 2.0 plans and give Indians what we want. Read Value Luxury- offer your sedans, crossovers, Suvs in 20L-50L bracket. When Fortuner, Creta, 700 can sell like hot cakes then why not Skoda. We want good quality, well built and reliable cars with good road presence, after sales service, you don’t have to work on brand value that much like let’s say Nissan, VAG already enjoys a certain brand value in India.

These are dispatches to dealers, NOT customer deliveries.

1. Tallest April ever. Growth of just around 1.7% over last April. The breakup by body type tells an amazing tale. SUVs up 13%, MUVs up a whopping 31%, Sedans down 5.5% but hatches are down a frightening 25%. Month on Month from March sales are down by around 9% with almost all body types sharing the burden.

2. The TATA.ev Punch continues at the top of the model rankings for the second month in a row. This particular form factor of Mini SUVs (SUVs which are around 200-300 mm lower than 4 meters) is growing big time. The fact that the Punch has an EV version also helps it's cause but the share of this segment in the overall sales map has increased dramatically by over 92% from April last year. Hyundai Motor India Ltd. was smart enough to launch the Exter here. Other OEMs including Maruti Suzuki India Limited whose Ignis has been witnessing a decline (which I attribute to the Punch and the Exter having more macho looks and better build quality) would do well to revisit their product portfolios. Mahindra eMarket Ltd. are also in prime position to take advantage despite the failure of the KUV100 which they should analyze the reasons thereof.

3. Mahindra's market share is clawing up surely and steadily. Their product portfolio construction is in prime position to make a bid for the No 2 ranking in the Indian car market. Their weakness however has been very slow pace of product development and low production capacities. Though we fully understand that product failures (like the KUV100, Marazzo etc.) can be very painful, calculated risks are needed to push the envelope and win big. The Thar with 5 doors in all probabilities should give their attempts to make a mark in the mid-sized SUV segment typified by the Creta. I just hope they load this baby with the features that the Koreans have splashed their offerings with. The latest launch of the 3XO if successful (with 8-10k monthly sales generated), can take the war very very close to the Tatas, who again have a slew of brilliant offerings like the CURVV coming out this year.

4. Honda Cars India Ltd City at an all-time low sales of 824 in the post covid era. This is a tragedy for one of the best-engineered cars available in the market. It's just that consumers simply are not interested anymore in mid sized sedans. The 4-meter sedans exemplified by the likes of the Dzire and the Amaze are still alive though just hanging in there.

5. A fifth of all cars sold are the 4 meter (NOT sub 4 meter, but the ones whose lengths are exactly 4 meters) SUVs. The Mini SUV segment consisting of the likes of the Tata Punch and the Hyundai Exter continues to beat the Mini Hatch segment consisting of the likes of the Swift and the Hyundai i10! Think about this. Across all sizes the number of models on sale are 45 SUVs, 11 sedans, 11 MUVs and 11 hatches. 78 models in all.

:)

The FADA data for actual retail is a very interesting read this month. Among the top three, Suzuki has gained a whopping 2.5% market share in April 2024 and both Hyundai and TATA have lost market share, albeit marginally.

I typically follow April-May retail sales carefully because the wholesale figures of March are always an aberration where OEMs dump cars on their dealers to show beefed up sales. The situation in the market clears up over the next two months. I typically expected the high inventory in the market to be led by Suzuki hatchbacks. But an increase in market share due to high retails is interesting. Some of it definitely would come from new launches but hatchbacks too would have retailed.

The Punch with its value proposition is definitely here to stay. On economic terms though, I don't think it would earn TATA Motors as much as the Nexon did. We need to monitor Nexon and Punch data for the next few months in totality to understand trends. I remember Honda played an alternating month game where Amaze dispatches would be more in one month and City would lead in another.

Punch and Nexon sales continue to amaze me!
Are the sales mostly driven by first-time buyers? How do 2nd or 3rd car buyers feel about them?
We have seriously considered Punch and Nexon automatic (both ICE and EV variants) for my wife in the past, but they have always fallen short of my minimum expectations.
ICE varients were a no-no due to the underpowered engine in punch and subpar AMT automatics. Punch EV came close to being right, but we found the suspension setup exceedingly stiff and uncomfortable. I also felt the Punch EV design was a little too unpalatable.

Citroen has potential. Wish they had introduced C3 with an automatic transmission, auto mirrors and etc, then they would have had much much better sales.

After going through the responses on this topic, I’m like for companies like VW/Skoda etc, they would be okay at the current sales, for eg: just because Lulu Hypermarket has a turnover in crores, I cannot say that my local supermarket having a turnover in lakhs isn’t profitable, right?

Just my thought. I don’t know the in depth details of it.

Mahindra cars have questionable build quality. I have seen latest crash videos of Scorpio N, Bolero. Very much surprised with their vehicles scoring 1 star despite weighing sufficient amount. This proves lack of engineering in terms of safety and not being smartly designed.

Only 1 car makes sense and that is Brezza.
Others:
1. Too expensive.
2. Lack features.
3. Not safe.