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|5th October 2007, 01:08||#1|
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Toyota and Honda on their 10th Birthdays
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While Honda brought in almost their entire lineup[asian markets],toyota gave us just a couple.Honda was able to completely dominate the battle between the two[Civic Vs the Corolla],yes the civic was a good car but Honda brand also had a big hand in giving the civic that edge and not that the corolla was so bad.Tomorrow if Toyota roll out the vios sedan very unlikely people would ignore the Honda city and jump towards toyota unless of course toyota bring in a diesel.But then with Maruti expected to roll out a multijet diesel for the sx4 apart from the existing players Toyota needs to have something really special to attract customers.
Its the same story in the small car segment as well,Incase of the petrol options I believe Honda would again set the charts on fire while toyota would have to depend on diesel's but again competition would be fierce here too with even skoda entering the battle.
Toyota have kind of alienated themselves from the Indian market in these 10 years whereas honda seems to have got much closer.Coincidentaly both are celebrating their 10 birthday in India at around the same time.Also they will have another japanese giant to contend with when they do get in the indian market with their complete lineup namely Nissan who have big plans as well.
Toyota may have done lot of groundwork in this 10 years but are they really in a better position than Nissan[who are just beginning].Shouldn't they have taken the path Honda took,created more visibilty for the brand.Could toyota not have started of in India in a bigger way and ensured that their plant had more capacity than just producing two models.Even today honda is focussed on brand building as can be seen in their ads sadly toyota seems like a confused company.Hopefully they do take notice.
Toyota needs to think out of the box in terms of their next vehicles for India and also consider about diesel engines in a big way.For the moment the Toyota brand is losing its charm in India.
Last edited by tsk1979 : 5th October 2007 at 09:56.
|5th October 2007, 02:55||#2|
Join Date: Mar 2006
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Toyota as a brand may have lost It's charm BUT, their vehicles have never failed to satisfy the needs of their customers. When Qualis was launched, lot of noises were raised against it but it went on to change the way we think of MUVs. Same with Innova too. It has reached a certain point where almost every higher middle class house has one atleast. Some families have 2 or 3 Innovas parked in their garages.
Well Corolla wasn't a segment redefiner but it also gave many indians the opportunity to get a D segment car within their hands' reach.
But, Toyota has been too conservative on it's strategies in India. Cannot really find a valid reason for this. We used to wait for some miracle in the making, but ain't the miracle getting very late?
Honda has got itself into almost every car segment and customers hearts. That too in almost all the varieties. Enthusiasts, corporates, families and leisure seekers. It has built itself from nothing to best. Their products have withstood different tests of time. It may be technically wrong but; Many consider Honda 2nd to none other than the mighty Mercedes. And that speaks a lot of it's status amongst Indians.
|5th October 2007, 08:24||#3|
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Maybe toyota wants to stick only to D & E segments apart from their favourite taxi segments. 3 Cheers to Honda though for bringing in various models. Only wish they would bring the diesels to fight the upcoming diesel war with maruti.
|5th October 2007, 14:10||#5|
Join Date: Jun 2007
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Honda is busy celebrating the 10th anniversary with launching new variants (they launched Honda City with ABS & Airbags ).
Wonder what Toyota doing.
|5th October 2007, 14:10||#6|
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|5th October 2007, 17:14||#7|
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Toyota is launching new corolla next year April/May and they have already planned to invest in small car plant which is coming in the same vicinity of the present manufacturing setup.
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