Where is Ford ! no news about their plans

ram_hyundai · 15th December 2007, 21:23

i dont find any excitement in the ford lineup in india.but there are some cars outside india which may catch attention a lot.i love focus.so when they are themselves placing them in the budget side of the market initially with the flair there concentration got deviated into the bulk market.but they couldnt carry that forward with the fiesta-poor marketing efforts and strategy.fusion diesel was launched without much fanfare.i doubt whether all indians atleast are aware that fussion is available in diesel options.thats how their marketting goes.so i dont find any reasons why they should not perform poorly here.

jerish666 · 15th December 2007, 21:46

I think they gonna lauch Ford Focus on end of 2008.Are guys sure about Fiest hatch?

benbsb29 · 17th December 2007, 11:38

Quote:

Originally Posted by ram_hyundai

ibut they couldnt carry that forward with the fiesta-poor marketing efforts and strategy.

Agreed the Fusion wasnt promoted as well as it should have, and also crazy pricing, both for the petrol as well as the diesel, however saying that the Fiesta wasnt properly marketed is going too far. The Fiesta was and still continues to be heavily promoted and at one stage even overtook the NHC in sales. What happened now, i cant say. But with this being the year end season, i would assume that sales do trickle in rather slowly what with the junta giving a lot of importance to having a car from the new year.

sbfx · 17th December 2007, 11:58

I wish they would re-launch the Mondeo!

metropolis · 17th December 2007, 12:17

What about the Bread and Butter model "IKON" no news regarding that, whether it would be discontinued or refreshed ????????

NIP · 17th December 2007, 12:45

bread and butter comes from the fiesta now, not ikon. and the base petrol ikon is still sold (in decent numbers i heard).

benbsb29 · 17th December 2007, 12:49

The Ikon still sells in other markets as well eg China and Mexico.

MaserQ · 17th December 2007, 14:25

The recently refreshed Focus sedan might be launched in India.

Ford need to get into the high volume small car segment at some point if they are serious about growth in India.

maddy42 · 17th December 2007, 15:33

well ford seems to be loosing it slowly. They have wrong launches and once a while comes out with a winner. Ikon and Fiesta are the few winners which i see while Fusion. Escort, Endeavour are some of the loosers. Well no offence to the owners but what i feel is whatever these cars had in them they didnt turn it on in the sales sheets. Well overall they got to understand what the market wants before they launch something.
Best example is toyota. They launched 3 cars only after their entry nto India and all the 3 were winners in their own way. Learn from them. Its not about whether you launch a new product each year but about what you launch.

amit27 · 17th December 2007, 16:31

I am not sure about Endeavous by all reports it was having a waiting period .

RacingForIndia · 17th December 2007, 17:28

I doubt if Endeavour can be called a looser. It has a select audience and its doing fairly well.

maddy42 · 17th December 2007, 18:56

Well i termed it like that because the select audience itself wont help you. It should appeal to everyone. Well while in college i was in this car crazy class. There were few who ate drank and slept cars. When quizzed about endeavour they only had the opinion that it was underpowered! Though it is the best in that class.

joseph5600 · 17th December 2007, 19:06

I heard that Ford Ikon is going to come with its new Diesel Model next year. Any info about that?

CrAzY dRiVeR · 17th December 2007, 20:29

Quote:

Originally Posted by joseph5600

I heard that Ford Ikon is going to come with its new Diesel Model next year. Any info about that?

A little too late, won't it be?

metropolis · 17th December 2007, 22:14

Somehow this one looks great but ford should sincerely do something to turn the stones

Quote:

Originally Posted by MaserQ

The recently refreshed Focus sedan might be launched in India.

Ford need to get into the high volume small car segment at some point if they are serious about growth in India.

15th December 2007, 21:23	#16
ram_hyundai Senior - BHPian Join Date: Jun 2006 Location: Calicut ,trisur Posts: 2,020 Thanked: 53 Times View My Garage	i dont find any excitement in the ford lineup in india.but there are some cars outside india which may catch attention a lot.i love focus.so when they are themselves placing them in the budget side of the market initially with the flair there concentration got deviated into the bulk market.but they couldnt carry that forward with the fiesta-poor marketing efforts and strategy.fusion diesel was launched without much fanfare.i doubt whether all indians atleast are aware that fussion is available in diesel options.thats how their marketting goes.so i dont find any reasons why they should not perform poorly here.
	() Thanks

15th December 2007, 21:46	#17
jerish666 BHPian Join Date: Oct 2006 Location: Trivandrum,Kochi,Trissur Posts: 757 Thanked: 2 Times	I think they gonna lauch Ford Focus on end of 2008.Are guys sure about Fiest hatch?
	() Thanks

17th December 2007, 11:58	#19
sbfx BHPian Join Date: Jul 2004 Location: Mumbai Posts: 75 Thanked: 0 Times	I wish they would re-launch the Mondeo!
	() Thanks

17th December 2007, 12:17	#20
metropolis BHPian Join Date: Jul 2007 Location: Delhi Posts: 263 Thanked: 52 Times	What about the Bread and Butter model "IKON" no news regarding that, whether it would be discontinued or refreshed ????????
	() Thanks

17th December 2007, 12:45	#21
NIP Senior - BHPian Join Date: Jun 2006 Location: Bangalore Posts: 1,180 Thanked: 152 Times View My Garage	bread and butter comes from the fiesta now, not ikon. and the base petrol ikon is still sold (in decent numbers i heard).
	() Thanks

17th December 2007, 12:49	#22
benbsb29 Team-BHP Support Join Date: Nov 2006 Location: Brisbane Posts: 9,968 Thanked: 13,221 Times View My Garage	The Ikon still sells in other markets as well eg China and Mexico.
	() Thanks

17th December 2007, 14:25	#23
MaserQ Senior - BHPian Join Date: Oct 2006 Location: Bangalore Posts: 1,196 Thanked: 166 Times	The recently refreshed Focus sedan might be launched in India. Ford need to get into the high volume small car segment at some point if they are serious about growth in India.
	() Thanks

17th December 2007, 15:33	#24
maddy42 Senior - BHPian Join Date: Aug 2007 Location: Coorg Posts: 2,131 Thanked: 1,328 Times View My Garage	well ford seems to be loosing it slowly. They have wrong launches and once a while comes out with a winner. Ikon and Fiesta are the few winners which i see while Fusion. Escort, Endeavour are some of the loosers. Well no offence to the owners but what i feel is whatever these cars had in them they didnt turn it on in the sales sheets. Well overall they got to understand what the market wants before they launch something. Best example is toyota. They launched 3 cars only after their entry nto India and all the 3 were winners in their own way. Learn from them. Its not about whether you launch a new product each year but about what you launch.
	() Thanks

17th December 2007, 16:31	#25
amit27 BHPian Join Date: Jun 2007 Location: Guragaon Posts: 173 Thanked: 0 Times	I am not sure about Endeavous by all reports it was having a waiting period .
	() Thanks

17th December 2007, 17:28	#26
RacingForIndia BHPian Join Date: Dec 2005 Location: Pune Posts: 482 Thanked: 36 Times View My Garage	I doubt if Endeavour can be called a looser. It has a select audience and its doing fairly well.
	() Thanks

17th December 2007, 18:56	#27
maddy42 Senior - BHPian Join Date: Aug 2007 Location: Coorg Posts: 2,131 Thanked: 1,328 Times View My Garage	Well i termed it like that because the select audience itself wont help you. It should appeal to everyone. Well while in college i was in this car crazy class. There were few who ate drank and slept cars. When quizzed about endeavour they only had the opinion that it was underpowered! Though it is the best in that class.
	() Thanks

17th December 2007, 19:06	#28
joseph5600 BHPian Join Date: Oct 2007 Location: Bangalore Posts: 113 Thanked: Once	I heard that Ford Ikon is going to come with its new Diesel Model next year. Any info about that?
	() Thanks