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Old 8th January 2008, 08:38   #1
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Default Pininfarina to set up design centre in India

Mint/Economic times etc. carried this story:
Pininfarina to set up global design centre in India- Automobiles-Auto-News By Industry-News-The Economic Times

Italian automotive design and styling house Pininfarina, known for its designs of Ferrari, Maserati, on Monday said it will set up a global hub in India in two to five years, as it firms up plans to work with Indian auto majors.

"Pininfarina, which is into styling, engineering, designing and services, is pushing for creating a global design hub in India in line with the country's automotive mission plan," Managing Director CRS Global Innovation Strategic Advisor for Pininfarina Roney Simon told PTI.

The Italian design house, which has already tied up with the Sonlaika group company Indian Cars and Motors Ltd (ICML) to develop a family of world cars, is also in talks with three to four other Indian auto majors as it looks to expand operations in the subcontinent, he added.

"Our tie-up with ICML opens the first chapter for a comprehensive styling and design input for the world car. We look at offering our entire service range from styling to production to other customers in India as well," he said.

"Pininfarina can offer designs from small cars to luxury sedans and the group's belief is that India is going to be the next global auto market which makes sense for us to be entering the market," Simon said.

The company already has an association with India's National Institute of Design (NID) and intends to absorb more local talent in its design centre here.Pininfarina has trained Indian students at Fiat, Italy in association with NID.

"We will be bringing in all our technologies and competencies for our Indian customers and besides that we want to create an Indian Pininfarina," Simon said.

Pininfarina is currently associated with the development of Volvo C70, Alfa Romeo Brera and Spider, Ford Focus Coupe and Mitsubishi Colt.
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