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Old 6th February 2008, 21:02   #1
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Default TATA will use a combination with Fiat to plug each Segment !!!

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Tata-Fiat to go Maruti way for leadership in car market
6 Feb, 2008, 0042 hrs IST,Nandini Sen Gupta, TNN

MUMBAI: Tata Motors will use its partnership with Fiat to follow the multiple-model strategy that helped Maruti retain its leadership in the car market. The company will use a combination of its own products and those from Fiat to plug each segment with several car options, an Hindustan Unilever type strategy which Maruti first introduced when it rolled out the Alto and WagonR alongside the Zen in the B-segment small car market...............Tata-Fiat to go Maruti way for leadership in car market- Automobiles-Auto-News By Industry-News-The Economic Times

That seems like nice move by Tata and I believe this can work for tata

In Petrol Segment Tata will have Long list

Xeta , Palio , Palio Sports, Xeta V3 , Punto,Indigo CS , Indigo , Indogo XL Linea ..may be more ...

In Diesel

Inicab , Indica , Indica Turbo , Indica Dicor , Indica V3 ,Palio Multijet, Punto , Indigo CS , Indigo Indigo XL , Linea , Bravo , Fiat 500 and may be more..( some Jaguar and land rover models!!!!)

So this kind of line up would be quite challenging to other brands

I just came across the news so thought of sharing although I am not sure isit allowed here to paste from other site ( the news Cliping ) partially

take Care
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