Ford Ikon Flair to have 1.4TDCI and Fiesta to have 1.6TDCI

breezydrive · 1st March 2008, 23:52

As per AUTOCAR, Ford shall launch a diesel version of ikon with 1.4 diesel engine, probably the one doing duty in Fiesta.
The car would take on growing diesel segment in economy class sedans & premium hatches eg. Swift(dzire included), logan, Fabia etc.
But, considering it a ten year old car, with current sales in trickles, will Ford India be able to see the charts booming?

swale84 · 2nd March 2008, 00:42

The article also mentioned cosmetic upgrades to the exterior and interiors. More importantly there's a possibility of a fresh cockpit as well. With these changes, given what a beauty the fiesta diesel is to drive, ford should have a winner on their hands, atleast on paper.
I'm pretty certain that with the right pricing, the ikon 1.4 diesel could garner a fair share of the mid size diesel saloon segment. Inspite of it being a ten year old design, i still think the ikon can hold its own amongst the more modern cars in terms of styling.
Lets just hope the brakes are upgraded to keep up with the superior performance of the diesel powertrain.

hell_rider · 2nd March 2008, 11:07

i had wondered a long time back in some thread why Ford was not doing it. seems they finally woke up. now all that remains is they price it sensibly. all said and done, india is still a market where you can flog an older platform to death and beyond, if the all important mileage factor is addressed. of course the ikon is fundamentally a sound product.

jkdas · 2nd March 2008, 11:15

Good news but would this happen?

If it does happen

1) The nostalgia that Ford discontinues old models will end
2) Fiesta TDCi wont sell much
3) They will have to bring 1.6 TDCi for Fiesta

theMAG · 2nd March 2008, 11:31

Nice news. This means the Ikon's days are not as numbered as believed.

LLL · 2nd March 2008, 11:38

good move...but probably 5 years late. but better late than never.

snaronikar · 2nd March 2008, 13:29

Good news. Hope the prices of A** & spares will also come down with this.

iTNerd · 2nd March 2008, 13:40

the question will be pricing? will it be able to price competitively against Dzire, Indigo diesels? Nevertheless, nice move by Ford India.. it was long overdue

abhibh · 2nd March 2008, 13:53

Good move by ford but lets hope the prices are not as high as 6lacs+

They will have to bring the 1.6 TDCi and i think Fiesta. 1.4 TDCi will be discontinued and people who want better build new model and design + safety features will opt for Fiesta 1.6TDCi.

OR

They will bring the 1.6TDCi and retain 1.4TDCi at lower entry level price but then they will have to price 1.4TDCi Flair at 5.5 - 5.6 lacs and Fiesta 1.4TDCi will take the 6 lacs pricing.

Confusing init!

girishg · 2nd March 2008, 14:13

They probably did not think of it earlier because it would have eaten in to the fiesta's sales-their money crop.

If they actually plonk the 1.4 TDCI in ikon i'm pretty sure the fiesta would get the 1.6 TDCI.

I would also be pretty surprised if they manage to price the revamped ikon with the 1.4 any less than 6 lacs.

swale84 · 2nd March 2008, 15:16

Quote:

Originally Posted by abhibh

Good move by ford but lets hope the prices are not as high as 6lacs+

They will have to bring the 1.6 TDCi and i think Fiesta. 1.4 TDCi will be discontinued and people who want better build new model and design + safety features will opt for Fiesta 1.6TDCi.

OR

They will bring the 1.6TDCi and retain 1.4TDCi at lower entry level price but then they will have to price 1.4TDCi Flair at 5.5 - 5.6 lacs and Fiesta 1.4TDCi will take the 6 lacs pricing.

Confusing init!

Lol, very confusing!! Hopefully Ford will keep it simple, with the 1.4 in the Ikon and the 1.6 in the Fiesta with more optional features like ABS, Airbags etc.

jerish666 · 2nd March 2008, 15:21

If they introduced the new ikon with more optonal features like ABS,airbags etc then what will be the price?

theMAG · 2nd March 2008, 15:28

Quote:

Originally Posted by jerish666

If they introduced the new ikon with more optonal features like ABS,airbags etc then what will be the price?

Enough to reduce its sales potential by 3/4th.

swale84 · 2nd March 2008, 15:39

Quote:

Originally Posted by jerish666

If they introduced the new ikon with more optonal features like ABS,airbags etc then what will be the price?

Like MAG said, it probably wouldn't be feasible adding these features at his stage (i.e so late in a products life cycle) would be a huge cost addition. This would probably pull the Ikon out of the VFM bracket that its slotted into right now. More importantly, Ford would want customers who wish to have these additional features to consider the more expensive Fiesta, rather than give them a cheaper option.

ramzsys · 2nd March 2008, 16:24

Probabaly, ford must be having an eye on the number of swift sales(diesel variant).
I hope ford does an indigo CS on their ikon.

1st March 2008, 23:52	#1
breezydrive BHPian Join Date: Aug 2007 Location: NOIDA Posts: 750 Thanked: 125 Times View My Garage	Ford Ikon Flair to have 1.4TDCI and Fiesta to have 1.6TDCI As per AUTOCAR, Ford shall launch a diesel version of ikon with 1.4 diesel engine, probably the one doing duty in Fiesta. The car would take on growing diesel segment in economy class sedans & premium hatches eg. Swift(dzire included), logan, Fabia etc. But, considering it a ten year old car, with current sales in trickles, will Ford India be able to see the charts booming?
	() Thanks

2nd March 2008, 00:42	#2
swale84 BHPian Join Date: Aug 2005 Location: Pune Posts: 459 Thanked: 9 Times	The article also mentioned cosmetic upgrades to the exterior and interiors. More importantly there's a possibility of a fresh cockpit as well. With these changes, given what a beauty the fiesta diesel is to drive, ford should have a winner on their hands, atleast on paper. I'm pretty certain that with the right pricing, the ikon 1.4 diesel could garner a fair share of the mid size diesel saloon segment. Inspite of it being a ten year old design, i still think the ikon can hold its own amongst the more modern cars in terms of styling. Lets just hope the brakes are upgraded to keep up with the superior performance of the diesel powertrain.
	() Thanks

2nd March 2008, 11:07	#3
hell_rider BHPian Join Date: Mar 2005 Location: Mumbai Posts: 538 Thanked: 61 Times	i had wondered a long time back in some thread why Ford was not doing it. seems they finally woke up. now all that remains is they price it sensibly. all said and done, india is still a market where you can flog an older platform to death and beyond, if the all important mileage factor is addressed. of course the ikon is fundamentally a sound product.
	() Thanks

2nd March 2008, 11:15	#4
jkdas Senior - BHPian Join Date: Sep 2005 Location: Thiruvananthapu Posts: 9,687 Thanked: 1,492 Times View My Garage	Good news but would this happen? If it does happen 1) The nostalgia that Ford discontinues old models will end 2) Fiesta TDCi wont sell much 3) They will have to bring 1.6 TDCi for Fiesta
	() Thanks

2nd March 2008, 11:31	#5
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	Nice news. This means the Ikon's days are not as numbered as believed.
	() Thanks

2nd March 2008, 11:38	#6
LLL BHPian Join Date: Mar 2005 Location: Delhi Posts: 635 Thanked: 2 Times	good move...but probably 5 years late. but better late than never.
	() Thanks

2nd March 2008, 13:29	#7
snaronikar Senior - BHPian Join Date: Jun 2007 Location: Bengaluru Posts: 2,845 Thanked: 29 Times View My Garage	Good news. Hope the prices of A** & spares will also come down with this.
	() Thanks

2nd March 2008, 13:40	#8
iTNerd Senior - BHPian Join Date: Apr 2007 Location: Imphal/Noida Posts: 1,241 Thanked: 1,214 Times View My Garage	the question will be pricing? will it be able to price competitively against Dzire, Indigo diesels? Nevertheless, nice move by Ford India.. it was long overdue
	() Thanks

2nd March 2008, 13:53	#9
abhibh Senior - BHPian Join Date: Sep 2005 Location: Back in the HOOD near you! Posts: 2,768 Thanked: 39 Times	Good move by ford but lets hope the prices are not as high as 6lacs+ They will have to bring the 1.6 TDCi and i think Fiesta. 1.4 TDCi will be discontinued and people who want better build new model and design + safety features will opt for Fiesta 1.6TDCi. OR They will bring the 1.6TDCi and retain 1.4TDCi at lower entry level price but then they will have to price 1.4TDCi Flair at 5.5 - 5.6 lacs and Fiesta 1.4TDCi will take the 6 lacs pricing. Confusing init!
	() Thanks

2nd March 2008, 14:13	#10
girishg BHPian Join Date: Aug 2006 Location: new delhi Posts: 88 Thanked: 0 Times	They probably did not think of it earlier because it would have eaten in to the fiesta's sales-their money crop. If they actually plonk the 1.4 TDCI in ikon i'm pretty sure the fiesta would get the 1.6 TDCI. I would also be pretty surprised if they manage to price the revamped ikon with the 1.4 any less than 6 lacs.
	() Thanks

2nd March 2008, 15:21	#12
jerish666 BHPian Join Date: Oct 2006 Location: Trivandrum,Kochi,Trissur Posts: 757 Thanked: 2 Times	If they introduced the new ikon with more optonal features like ABS,airbags etc then what will be the price?
	() Thanks

2nd March 2008, 16:24	#15
ramzsys Senior - BHPian Join Date: Dec 2006 Location: NH209 Posts: 1,775 Thanked: 1,462 Times	Probabaly, ford must be having an eye on the number of swift sales(diesel variant). I hope ford does an indigo CS on their ikon.
	() Thanks