[chaxy]

How good a car looks or does not look depends on the person who is looking at the car. IMO, how the car looks or appeals to a person is most imp to any buyer.

[rrsteer]

Practicality or looks?

But with the cars listed, looks dont even come into the equation. Each can compete with the other as the most ugliest car around.

[rkbharat]

irrespective of the cars you listed, I prefer practicality and VFM over looks. But that does not means I sacrifice looks completely. Its like I looks for a deal which gives me best practicality and VFM and decent looks.

That explains of me owned/owning Indica V2 and SX4-ZXi

[SkyWalker]

Looks over VFM for me. I wont say looks> practicality though - both are equally important for me.

I am not sure if Ikon can be called as a bad looking car - it may be old - but not ugly. Xylo/DeZire are ugly looking no doubt. Did you miss Mahindra Logan?

[volkman10]

North wants style, South craves efficiency, says report on vehicle-buying trend in India!

According to a 2013 India Escaped Shopper Study (ESS) by JD Power Asia Pacific, the criteria used by new-vehicle buyers in their shopping process have become strikingly different among the various regions of India.

The study shows that a surge of first-time new-vehicle buyers is largely limited to the West and East regions of India. Nearly 70 per cent of buyers in the West and 57 per cent of buyers in the East are purchasing a new vehicle for the first time.
In contrast, the proportion of first-time new-vehicle buyers has declined over time in the North region and has remained nearly unchanged in the South.

Attractive design and styling seem to be the biggest reason for vehicle selection among buyers in the North region, while it has been declining in the South, where new-vehicle buyers have found good fuel efficiency as a reason to purchase

It has also been found that new-vehicle buyers in the South region are more methodical in their purchase process. They conduct extensive preliminary research, visit dealerships, take test drives and negotiate. Buyers in the North were found to do less research before visiting the dealership, relied on the salesperson for information and were less likely to test-drive the vehicle.

Customer retention was also studied, with overall retention increasing by 2 percent and Maruti and Mahindra delivering best retention numbers.

http://overdrive.in/news/jd-powers-l...ers-by-region/