TATA finally bags the Jaguar and Landrover deal

throttleking · 26th March 2008, 09:35

here is the news....

U.S. automaker Ford has agreed to sell its luxury brands Jaguar and Land Rover to India's Tata Motors for more than $2 billion, according to a source familiar with the matter. Ford, which signed the deal on Tuesday, plans to publicly announce the transaction in New York at 0800 EST on Wednesday, said another source.

Ford sells Jaguar/Land Rover to Tata-source- Automobiles-Auto-News By Industry-News-The Economic Times

what can we expect from this....an official launch of these two brands in India?

RROD · 26th March 2008, 09:44

I would love to see a CKD of jag's and Land Rover's in India, unless it's already there.

tifosikrishna · 26th March 2008, 09:46

that is a fantastic news, its a red letter day in the history for indian automobile industry.

another feather in the cap for ratan ji.....

dadu · 26th March 2008, 10:17

Once completed, it will be a big leap ahead of the others for TATA.

Imagine the kind of technology/ expertise gain apart from the brand value and it will not be technology transfer but technology ownership.

sukiwa · 26th March 2008, 13:28

Hope this should help Tata Motors improve their cars for better comfort, reliability & move away their cars from truck like feeling.

TeddyBear · 26th March 2008, 14:28

Amazing We own brands that competes with Merc, Audi in luxury segments. And compete with Top SUV segments Pajero(Montero) landcruiser Prada. cheers:

mezereo · 26th March 2008, 14:51

Bravo TATA. Get these cars on to indian roads as soon as possible.

rockyheights · 26th March 2008, 15:04

From Nano at one end of the specturm to Jaguar at the other, Tata will have a whole range there.

jkdas · 26th March 2008, 15:18

WOW! Congrats Tata

Tata-Ford deal on JLR by evening today

"Ford is selling both the brands at less than half its purchase cost, which was $5.2 billion. The company had bought Jaguar in 1989 for $2.5 billion while Land Rover was bought from BMW for $2.5 billion in 2000.

A positive news for the Tata group is that the PAG, managed to post a profit of $504 million for the last financial year despite a loss of $344 million posted in 2006."

Rotorhead · 26th March 2008, 15:19

kudos to tata..wonder how they are going to handle the jag and LR branding now

Jeep · 26th March 2008, 15:35

Great! Hope to see LR SUVs soon in India. They really are a treat to one's eyes...

Wish to own one as well in future!

sgmuser · 26th March 2008, 16:35

Thumbs Up to Tata! I believe, Tata will use their marketing skills/strategy to make these two commercially viable. Down the road, once they are comfortable, they might try something in the products/technology sharing etc (depends on the agreement with Ford!). Right now, do not expect much from it other than the feeling of India owns these iconic brands in Automobile!

sandeepmdas · 26th March 2008, 16:35

Quote:

Originally Posted by Rotorhead

kudos to tata..wonder how they are going to handle the jag and LR branding now

This is how, according to Mr.Tata:
"What attracted us was the fact that these are two iconic brands, global in nature and highly respected for their products,....We believe it is the duty of whoever owns them to nurture the image, to retain their touch and feel, and not to tinker with them. They are British brands - and they should remain British."

Source:
Ex-colony as proud rescuer -- Science and Technology, New York, Ford Motor Company -- baltimoresun.com

directinjection · 26th March 2008, 17:52

Here's the official announcement from Tata Motors:

Tata Motors - Media Centre

srh · 26th March 2008, 18:28

It will be status-quo for some time. But over a period of time, production as well as engineering would surely move to India. If Tata really sticks around with Fiat for long, then we may see technology sharing between Fiat/Maserati/Iveco/Ferrari and JLR products. A good win-win combo.

26th March 2008, 09:35	#1
throttleking BHPian Join Date: Oct 2007 Location: Pune Posts: 804 Thanked: 447 Times	TATA finally bags the Jaguar and Landrover deal here is the news.... U.S. automaker Ford has agreed to sell its luxury brands Jaguar and Land Rover to India's Tata Motors for more than $2 billion, according to a source familiar with the matter. Ford, which signed the deal on Tuesday, plans to publicly announce the transaction in New York at 0800 EST on Wednesday, said another source. Ford sells Jaguar/Land Rover to Tata-source- Automobiles-Auto-News By Industry-News-The Economic Times what can we expect from this....an official launch of these two brands in India?
	() Thanks

26th March 2008, 09:44	#2
RROD BHPian Join Date: Feb 2008 Location: Bengalooru Posts: 256 Thanked: 152 Times	I would love to see a CKD of jag's and Land Rover's in India, unless it's already there.
	() Thanks

26th March 2008, 09:46	#3
tifosikrishna BHPian Join Date: Oct 2005 Location: chennai Posts: 827 Thanked: 383 Times View My Garage	that is a fantastic news, its a red letter day in the history for indian automobile industry. another feather in the cap for ratan ji.....
	() Thanks

26th March 2008, 10:17	#4
dadu Senior - BHPian Join Date: May 2007 Location: Bangalore Posts: 3,803 Thanked: 462 Times View My Garage	Once completed, it will be a big leap ahead of the others for TATA. Imagine the kind of technology/ expertise gain apart from the brand value and it will not be technology transfer but technology ownership.
	() Thanks

26th March 2008, 13:28	#5
sukiwa Senior - BHPian Join Date: Dec 2006 Location: pune Posts: 2,377 Thanked: 2,559 Times	Hope this should help Tata Motors improve their cars for better comfort, reliability & move away their cars from truck like feeling.
	() Thanks

26th March 2008, 14:28	#6
TeddyBear BHPian Join Date: Oct 2007 Location: horamavu Posts: 409 Thanked: 41 Times	Amazing! Bravo Tata! Amazing We own brands that competes with Merc, Audi in luxury segments. And compete with Top SUV segments Pajero(Montero) landcruiser Prada. cheers:
	() Thanks

26th March 2008, 14:51	#7
mezereo BHPian Join Date: Jul 2007 Location: Hyderabad Posts: 126 Thanked: 3 Times View My Garage	Bravo TATA. Get these cars on to indian roads as soon as possible.
	() Thanks

26th March 2008, 15:04	#8
rockyheights BHPian Join Date: Jan 2008 Location: Bangalore Posts: 35 Thanked: 0 Times	From Nano at one end of the specturm to Jaguar at the other, Tata will have a whole range there.
	() Thanks

26th March 2008, 15:18	#9
jkdas Senior - BHPian Join Date: Sep 2005 Location: Thiruvananthapu Posts: 9,687 Thanked: 1,492 Times View My Garage	WOW! Congrats Tata Tata-Ford deal on JLR by evening today "Ford is selling both the brands at less than half its purchase cost, which was $5.2 billion. The company had bought Jaguar in 1989 for $2.5 billion while Land Rover was bought from BMW for $2.5 billion in 2000. A positive news for the Tata group is that the PAG, managed to post a profit of $504 million for the last financial year despite a loss of $344 million posted in 2006."
	() Thanks

26th March 2008, 15:19	#10
Rotorhead BHPian Join Date: Sep 2006 Location: Bangalore Posts: 939 Thanked: 29 Times	kudos to tata..wonder how they are going to handle the jag and LR branding now
	() Thanks

26th March 2008, 15:35	#11
Jeep BHPian Join Date: Nov 2006 Location: London Posts: 438 Thanked: 67 Times	Great! Hope to see LR SUVs soon in India. They really are a treat to one's eyes... Wish to own one as well in future!
	() Thanks

26th March 2008, 16:35	#12
sgmuser BHPian Join Date: Sep 2006 Location: Chennai Posts: 748 Thanked: 1,119 Times View My Garage	Thumbs Up to Tata! I believe, Tata will use their marketing skills/strategy to make these two commercially viable. Down the road, once they are comfortable, they might try something in the products/technology sharing etc (depends on the agreement with Ford!). Right now, do not expect much from it other than the feeling of India owns these iconic brands in Automobile!
	() Thanks

26th March 2008, 17:52	#14
directinjection Senior - BHPian Join Date: Oct 2005 Location: Faridabad/Delhi Posts: 1,703 Thanked: 780 Times	Here's the official announcement from Tata Motors: Tata Motors - Media Centre
	() Thanks

26th March 2008, 18:28	#15
srh BHPian Join Date: Jun 2007 Location: Bangalore Posts: 533 Thanked: 655 Times	It will be status-quo for some time. But over a period of time, production as well as engineering would surely move to India. If Tata really sticks around with Fiat for long, then we may see technology sharing between Fiat/Maserati/Iveco/Ferrari and JLR products. A good win-win combo.
	() Thanks

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