Team-BHP - Honda's drive every drop campaign
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Have a look at Honda's ::: Honda - DRIVE EVERY DROP ::: - nice marketing tag line! Warning, it is highly bandwidth hungry and even the low bandwidth version is slow..

Hey this link is really good and it has a message for everyone.

Ha ha ,

This confirms death of i-dsi and the only engines honda will be providing will be i-vtec for upcoming honda city.

I'd received a survey about this campaign - where the stress was on whether Honda was able to communicate responsibility (fuel efficiency, environmental), driving pleasure and technological prowess with this ad. I found the whole campaign built around a carbon fuel not too much in sync with eco-consciousness, this is 2008, not 1988!

What did you feel after the ad ?

Quote:

Originally Posted by zenx (Post 899779)
I found the whole campaign built around a carbon fuel not too much in sync with eco-consciousness, this is 2008, not 1988!


I fully agree.
Why no IMA in every car?
i-VTEC is around for some time now.
The FE people get from i-VTEC is surely not as great as advertised. So is the torque...in fact the low end torque in the 1.8L i-VTEC Civic is disappointing.

Nice website and nice effort by Honda to spread the message.

Quote:

Originally Posted by anandpadhye (Post 899811)
I fully agree.
Why no IMA in every car?
i-VTEC is around for some time now.
The FE people get from i-VTEC is surely not as great as advertised. So is the torque...in fact the low end torque in the 1.8L i-VTEC Civic is disappointing.

Does torque come for free ?

Very nice campaign. Loved it. Nice effort by Honda.:)

Site is nice ...... If only they have given all the time to their engine :uncontrol

Great link. Thanks for putting up this link.

Although its a lot about the Honda engines and cars, I appreicate the effort by Honda. :thumbs up

Quote:

Originally Posted by anandpadhye (Post 899811)
I fully agree.
Why no IMA in every car?

Would you like to pay 15L for a City?

Didn't think so.

Tech like that doesn't come cheap.

I thought the ad was kiddish and patronising. I like the cars, but the website itself was awfully boring.

I don't know, I loved the hippy and high-on-life style of the presentations. Its pukka Japanese :)

Very Nice site, Liked every bit of it. Nice effort by Honda. looks like no more i-dsi ;)

There is a very basic error in the i-VTEC explaination page. The high and low valve lift labels are backwards.


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