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Old 11th July 2008, 06:31   #1
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Honda's drive every drop campaign

Have a look at Honda's ::: Honda - DRIVE EVERY DROP ::: - nice marketing tag line! Warning, it is highly bandwidth hungry and even the low bandwidth version is slow..
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Old 11th July 2008, 07:34   #2
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Hey this link is really good and it has a message for everyone.
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Old 11th July 2008, 09:52   #3
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Ha ha ,

This confirms death of i-dsi and the only engines honda will be providing will be i-vtec for upcoming honda city.
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Old 11th July 2008, 11:25   #4
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I'd received a survey about this campaign - where the stress was on whether Honda was able to communicate responsibility (fuel efficiency, environmental), driving pleasure and technological prowess with this ad. I found the whole campaign built around a carbon fuel not too much in sync with eco-consciousness, this is 2008, not 1988!

What did you feel after the ad ?
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Old 11th July 2008, 11:46   #5
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Quote:
Originally Posted by zenx View Post
I found the whole campaign built around a carbon fuel not too much in sync with eco-consciousness, this is 2008, not 1988!

I fully agree.
Why no IMA in every car?
i-VTEC is around for some time now.
The FE people get from i-VTEC is surely not as great as advertised. So is the torque...in fact the low end torque in the 1.8L i-VTEC Civic is disappointing.
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Old 11th July 2008, 11:47   #6
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Nice website and nice effort by Honda to spread the message.
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Old 11th July 2008, 12:16   #7
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Quote:
Originally Posted by anandpadhye View Post
I fully agree.
Why no IMA in every car?
i-VTEC is around for some time now.
The FE people get from i-VTEC is surely not as great as advertised. So is the torque...in fact the low end torque in the 1.8L i-VTEC Civic is disappointing.
Does torque come for free ?
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Old 11th July 2008, 12:47   #8
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Very nice campaign. Loved it. Nice effort by Honda.
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Old 11th July 2008, 13:09   #9
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Site is nice ...... If only they have given all the time to their engine
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Old 11th July 2008, 13:25   #10
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Great link. Thanks for putting up this link.

Although its a lot about the Honda engines and cars, I appreicate the effort by Honda.
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Old 11th July 2008, 17:30   #11
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Quote:
Originally Posted by anandpadhye View Post
I fully agree.
Why no IMA in every car?
Would you like to pay 15L for a City?

Didn't think so.

Tech like that doesn't come cheap.
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Old 11th July 2008, 19:29   #12
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I thought the ad was kiddish and patronising. I like the cars, but the website itself was awfully boring.
 
Old 11th July 2008, 20:34   #13
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I don't know, I loved the hippy and high-on-life style of the presentations. Its pukka Japanese
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Old 11th July 2008, 20:37   #14
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Very Nice site, Liked every bit of it. Nice effort by Honda. looks like no more i-dsi
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Old 11th July 2008, 21:13   #15
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There is a very basic error in the i-VTEC explaination page. The high and low valve lift labels are backwards.
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