Irresponsible Scorpio Advertisement

reignofchaos · 30th July 2008, 14:32

Err is "More Trouble for Other Cars" a feature of the Scorpio? From that ad it would appear so.

architect · 30th July 2008, 14:40

I don't see anything wrong with this AD. In fact IMO, "more trouble for other cars" and its variations has been a more creative adline to me than something like the i10 Kappa's claims on inverting the laws of physics because they have been able to extract 77(?) bhp from 1200 cc or Shahrukh Khan trying to beat a superbike on acceleration with the i10 (or is it about the car having ABS/Airbags which the superbike doesn't).

shankar.balan · 30th July 2008, 15:16

@ Maverick
@ Gregory

Sorry but you are quite wrong and judgemental in the statements you ve made.

Perhaps you've just had bad luck with being bumped into by Scorpios. This does not make all Scorpio drivers stupid or aggressive.

It is somewhat similar to people classifying all indica drivers as "taxi drivers" and cursing them, or some years ago, it was the Qualis Driver and Sumo Driver who were singled out for this kind of bashing.

The vehicle cannot help it if some moron is behind its wheel!
Plus, the ad which says "more trouble for other cars" is not an aggressive ad - it simply plugs the Scorpio as a better alternative in comparison to whichever other vehicle one might be considering and that is exactly that, the job of the advertisement, is to pursuade, convince and convert the customer!

Quote:

Originally Posted by Gregory

Damn, its advertisements like this that make scorpio drivers rash.

Maverick1977
nothing wrong?
I have been hit by scorpio's 2 times in the last 1 year. By no other car but stupid scorpio drivers. My car has been dented pretty badly thanks to ads like these

sary · 30th July 2008, 15:33

Has anybody out here called up the dealership to find out what does it mean?

Is it a new feature or something? If so, than i am excited to rave it !

vezj420 · 30th July 2008, 15:35

the fact that the 'trouble' line is added as a bullet point is quite hilarious. as if it's being mentioned casually with the other features.

I hate scorpios too...I think the line should just read "More trouble"!

Ym-enjn · 30th July 2008, 15:36

Safari is at lowest Rs: 772955/- It also offers all the 4 features in the ad of Scorpio. So they only mean trouble for other cars in terms of price. It doesn't sounds Irresponsible, rather funny and arrogant in a positive way.

PAVAN KADAM · 30th July 2008, 15:41

Its just an ad, why should we object to it.

One more gimmick to sell their car, anyways the Scorpio is a Bigger car and never ever marketed as an SUV.

mansidea · 30th July 2008, 15:46

Years back when they launched Scorpio, it was selected as the COTY by the auto magazines. At that time, all Scorpios sported a sticker behind it which read:

"You are behind the Car of the Year. Behind!"

That was the style of Scorpio Ads. Now whats wrong with it?

Quote:

Originally Posted by Gregory

Damn, its advertisements like this that make scorpio drivers rash.

Maverick1977
nothing wrong?
I have been hit by scorpio's 2 times in the last 1 year. By no other car but stupid scorpio drivers. My car has been dented pretty badly thanks to ads like these

Now Give me a break

PAVAN KADAM · 30th July 2008, 15:50

Quote:

Originally Posted by mansidea

Years back when they launched Scorpio, it was selected as the COTY by the auto magazines. At that time, all Scorpios sported a sticker behind it which read:
"You are behind the Car of the Year. Behind!"
That was the style of Scorpio Ads. Now whats wrong with it?
Now Give me a break

Stop guys lets not start bashing the car thread.

Years back the very much refined scorp came against competition with the not so refined Safari.

But over the years there are other SUV's including the Safari,

which has toughened the competition.

So maybe they are selling cars via AD'scheers:

dadu · 30th July 2008, 15:54

IMO, dont see any problems with the "tagline", its only in terms of the competition it will offer to other cars.

suman · 30th July 2008, 15:55

LOL, this thread is already exhibiting tendencies of running into scores of pages, methinks it should be moved to "Shifting Gears" - nowhere else will do!

hellstar · 30th July 2008, 16:26

IMHO this ad does not require to invite any more attention than tha road side snake charmer.

Read and move one , of courese any advertiser would try to draw out every pennys worth from the media speace for which he has paid .

C'mon every scorpio driver is not a moron, but when you have size and power it sometime does tends to get used in the wrong way. It all depends on the maturity of the driver, no matter the car . I think even scorpio owners in the forum will agree

Thad E Ginathom · 30th July 2008, 16:34

If the marketing people are not aware that this kind of vehicle sells well to bully boys, then they are not doing their job right!

That is not to say that only bully boys buy it (and other SUVs), or that bully boys never buy Sparks and i10s.

However, I don't recall seeing any politicos (flag on bonnet) forcing their way through the Chennai traffic in an i10 recently

benbsb29 · 30th July 2008, 16:43

Quote:

Originally Posted by Thad E Ginathom

However, I don't recall seeing any politicos (flag on bonnet) forcing their way through the Chennai traffic in an i10 recently

Thad, quite a tall task, if you ask me. They would rather be driving around parks, racing superbikes, upshifting gears from 2nd to 4th directly.

aaggoswami · 30th July 2008, 16:56

If the attitude of the tag " More trouble for other cars " was to say that it can make Mercedes-Benz , BMW , Audi, Bently and RR owners ditch their cars in favour of Scorpio, they could have more sense comparing the car with the luxury brands.

If the attitude was to say that it sells better than other cars, then they could have done a sales chart comparison. But none of that sort.

This is not a positive attitude by either of dealer/ad agency/manufacturer.

But this is the trend. I have seen TV ads that can put special effects in movies to shame. We have to live with this.

30th July 2008, 14:32	#16
reignofchaos Senior - BHPian Join Date: Apr 2007 Location: Bangalore Posts: 2,542 Thanked: 2,450 Times View My Garage	Err is "More Trouble for Other Cars" a feature of the Scorpio? From that ad it would appear so.
	() Thanks

30th July 2008, 14:40	#17
architect Senior - BHPian Join Date: Apr 2008 Location: Ghaziabad, U. P Posts: 1,359 Thanked: 764 Times	I don't see anything wrong with this AD. In fact IMO, "more trouble for other cars" and its variations has been a more creative adline to me than something like the i10 Kappa's claims on inverting the laws of physics because they have been able to extract 77(?) bhp from 1200 cc or Shahrukh Khan trying to beat a superbike on acceleration with the i10 (or is it about the car having ABS/Airbags which the superbike doesn't).
	() Thanks

30th July 2008, 15:33	#19
sary BHPian Join Date: Nov 2004 Location: Goa Posts: 214 Thanked: 36 Times	Has anybody out here called up the dealership to find out what does it mean? Is it a new feature or something? If so, than i am excited to rave it !
	() Thanks

30th July 2008, 15:35	#20
vezj420 BHPian Join Date: Oct 2006 Location: Bangalore Posts: 266 Thanked: 23 Times	the fact that the 'trouble' line is added as a bullet point is quite hilarious. as if it's being mentioned casually with the other features. I hate scorpios too...I think the line should just read "More trouble"!
	() Thanks

30th July 2008, 15:36	#21
Ym-enjn Senior - BHPian Join Date: Jun 2008 Location: Jaipur Posts: 1,039 Thanked: 59 Times	Safari is at lowest Rs: 772955/- It also offers all the 4 features in the ad of Scorpio. So they only mean trouble for other cars in terms of price. It doesn't sounds Irresponsible, rather funny and arrogant in a positive way.
	() Thanks

30th July 2008, 15:41	#22
PAVAN KADAM BANNED Join Date: Jan 2007 Location: NAMMA BENGALURU Posts: 5,602 Thanked: 2,549 Times	Its just an ad, why should we object to it. One more gimmick to sell their car, anyways the Scorpio is a Bigger car and never ever marketed as an SUV.
	() Thanks

30th July 2008, 15:54	#25
dadu Senior - BHPian Join Date: May 2007 Location: Bangalore Posts: 3,803 Thanked: 462 Times View My Garage	IMO, dont see any problems with the "tagline", its only in terms of the competition it will offer to other cars.
	() Thanks

30th July 2008, 15:55	#26
suman Senior - BHPian Join Date: Sep 2005 Location: Kolkata Posts: 4,589 Thanked: 279 Times View My Garage	LOL, this thread is already exhibiting tendencies of running into scores of pages, methinks it should be moved to "Shifting Gears" - nowhere else will do! Last edited by suman : 30th July 2008 at 15:58.
	() Thanks

30th July 2008, 16:26	#27
hellstar Senior - BHPian Join Date: Dec 2006 Location: Bangalore Posts: 1,072 Thanked: 44 Times	IMHO this ad does not require to invite any more attention than tha road side snake charmer. Read and move one , of courese any advertiser would try to draw out every pennys worth from the media speace for which he has paid . C'mon every scorpio driver is not a moron, but when you have size and power it sometime does tends to get used in the wrong way. It all depends on the maturity of the driver, no matter the car . I think even scorpio owners in the forum will agree
	() Thanks

30th July 2008, 16:34	#28
Thad E Ginathom Distinguished - BHPian Join Date: Jun 2007 Location: Chennai Posts: 10,990 Thanked: 26,380 Times	If the marketing people are not aware that this kind of vehicle sells well to bully boys, then they are not doing their job right! That is not to say that only bully boys buy it (and other SUVs), or that bully boys never buy Sparks and i10s. However, I don't recall seeing any politicos (flag on bonnet) forcing their way through the Chennai traffic in an i10 recently
	() Thanks

30th July 2008, 16:56	#30
aaggoswami Senior - BHPian Join Date: May 2007 Location: Vadodara Posts: 4,982 Thanked: 2,930 Times	If the attitude of the tag " More trouble for other cars " was to say that it can make Mercedes-Benz , BMW , Audi, Bently and RR owners ditch their cars in favour of Scorpio, they could have more sense comparing the car with the luxury brands. If the attitude was to say that it sells better than other cars, then they could have done a sales chart comparison. But none of that sort. This is not a positive attitude by either of dealer/ad agency/manufacturer. But this is the trend. I have seen TV ads that can put special effects in movies to shame. We have to live with this.
	() Thanks