[Bubby]

Ferrari head Luca di Montezemolo has made it known that TATA branding would appear for the first time on the scarlet Ferraris of Felippe Massa and Kimi Raikkonen fighting for world championship hounours 2009.

Not sure whats happening, a wild dream, currently TATA is picking up FIAT, by look of things I feel in long it would be other way around

[Bubby]

An update...

Ferrari have bucked the global economic crisis squeezing Formula One by agreeing a sponsorship deal with Indian carmaker Tata.

"For the first time an Indian brand will appear on the Ferrari," president Luca di Montezemolo told Italian media. "It's historic."

A Ferrari spokesman confirmed a deal had been reached and said the details and duration would be announced shortly.

Tata and Ferrari's parent company Fiat have a joint venture in the Indian state of Maharashtra to produce cars.

Formula One approved a package of cost-cutting measures last week to help the sport after the economic crisis led to Honda's withdrawal.

Source

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[tushky]

check this link
Indian carmaker Tata to sponsor Ferrari - worldcarfans

[phamilyman]

madness.

they need to buckle down for the slowdown, instead they blow up money.

They should first close their homework on Corus/JLR first.

[ms001]

why sponsor any other team(ferrari) when you have we have a team representing our own country(FORCE INDIA),
and Ratan Tata speaks of patriotism.

[anachronix]

Tata or for that matter any manufacturer are not doing business to show Patriotism!

[greenhorn]

I guess you cant make fun of tata owners for putting ferrari stickers on our cars any more

[Bubby]

Originally Posted by greenhorn

I guess you cant make fun of tata owners for putting ferrari stickers on our cars any more

This is one of the best single line quote that i have read cheers:

I bet you have 2 of those on right under the side indicators on either sides

[chncar]

Originally Posted by ms001

why sponsor any other team(ferrari) when you have we have a team representing our own country(FORCE INDIA),
and Ratan Tata speaks of patriotism.

Other than Indian funding what part of Force India is Indian? Drivers? Technology? Staff? Test Facility? R&D and head office facility?

If you are so concerned about Force India and patriotism, the same question can be asked back at you - why cant the patriotic Force India which is 'representing our own country' use Indians and Indian companies to do all of the above? Or at least buy engineering services from INCAT or TATA, or buy services from TCS/Wipro/Infosys or some other Indian company?

Force India was bought so Vijay Mallya can put the Kingfisher logo on it for advertising. I doubt Tata could get a prominent logo position on that car, and also Tata can get much more exposure with the legendary scarlet car, which in turn means that it will be good for Tata and thereby India. Also Tata has a long-standing relationship not just with FIAT but with Ferrari as Ferrari's entire IT and services operations are handled by TCS.

So I don't see how patriotism or lack of it can be deduced from this matter.

[hillram]

Tata were long associated with F1 racing....Its good that we are going global in this sport with sponsorship

[moralfibre]

First this:



What next?

Way to go Tata.

[esteem_lover]

The TATA/FIAT partnership has reached new heights.

[Steeroid]

Originally Posted by moralfibre

First this:

Attachment 80504

What next?

There is a Jaguar running around in Dubai with a "T" logo on it.

[FERRO]

you might soon see Tata Linea, Tata Palio, Tata Iveco and so on ...

I guess Tata has the right amount cash to buy Fiat as well as Ferrari

[moralfibre]

Originally Posted by Steeroid

There is a Jaguar running around in Dubai with a "T" logo on it.

Are you serious. I wish to see.