The most popular car brand amongst India's online community is Hyundai

neverclever · 5th May 2005, 17:36

So says AC Nielsen's global online consumer survey on car ownership. Here's the report.

shankaranand · 5th May 2005, 17:43

Coupled with the news that Santro sold 13000+ cars in April, this is an icing on cake for Hyundai

GTO · 5th May 2005, 20:14

Didnt Hyundai have an ad campaign claiming that its customers are the most computer friendly (among other things)?

GTO

Revvmaster · 5th May 2005, 21:09

Quote:

Originally Posted by GTO

Didnt Hyundai have an ad campaign claiming that its customers are the most computer friendly (among other things)?

GTO

True. They actually ran an ad campaign that said that more Santro owners own computers and go abroad than owners of cars like Wagon-R, Zen, Indica etc.

Revv

Rock 'n' rollz · 5th May 2005, 21:32

In my opinion that was a useless campaign.

What were they trying to prove? That if you buy a Hyundai, you would go abroad?

Or is it that people who buy Hyundai are the ones who are computer literate and travel abroad frequently?

I still can't figure out what were they trying to say...?

Come on we are here to sell a car. One might come up with an ad campaign that people who own so and so brand park their vehicle under stilt parking. Hows that? Anybody listening? Hyundai?

normally_crazy · 5th May 2005, 23:30

Quote:

Originally Posted by Rock 'n' rollz

In my opinion that was a useless campaign.

What were they trying to prove? That if you buy a Hyundai, you would go abroad?

yeah i guess so ...if u buy a hyundai you would go abroad..coz u wud be spared from driving a hyundai here

and go and drive awesome cars abroad hehehe

seriously speaking though Hyundai is a company that has its ears on the pulse of the indian car buyer and provides what he wants....which is what all car buyers look for isnt it ??

cheers

Montoya · 6th May 2005, 12:07

Also they had some special offer on the Santro 3.03 lacs or something for the Santro for a week that caused a lot of bookings for them..

@ NC but their cars dont perform so well in terms of performance i mean acceleration and speed.. he he which enthusiasts look at..

lamborghini · 6th May 2005, 12:16

Quote:

Originally Posted by GTO

Didnt Hyundai have an ad campaign claiming that its customers are the most computer friendly (among other things)?

GTO

No wonder it is the most popular...
But if they took a poll out here on T-BHP, there is no guessing who will win (for newbies, its FIAT or HONDA or SKODA.. my bet is FIAT though.)

anoops · 6th May 2005, 13:10

this should put a smile on our friend korea's face!!

F50 · 6th May 2005, 14:09

Quote:

Originally Posted by lamborghini

But if they took a poll out here on T-BHP, there is no guessing who will win

Yeah they will win all negative votes out here.

shankaranand · 6th May 2005, 14:43

Quote:

Originally Posted by Rock 'n' rollz

What were they trying to prove? That if you buy a Hyundai, you would go abroad?

Well what they implied was smarter people buy Hyundai (Assuming that people who use computers are smarter :-), which I believe is a fundamentally wrong assumption at least in my case

).

Steeroid · 24th May 2005, 13:25

Quote:

Originally Posted by lamborghini

But if they took a poll out here on T-BHP, there is no guessing who will win (for newbies, its FIAT or HONDA or SKODA.. my bet is FIAT though.)

If it is Fiat, it would mean that this site is out of touch with reality.

Surprise · 24th May 2005, 14:10

Quote:

Originally Posted by Revvmaster

more Santro owners own computers and go abroad than owners of cars like Wagon-R, Zen, Indica etc.

Revv

Is this the reason the Hyundai marketing guy said that it is a owner's pride to have own an Hyundai Santro compared to Maruti

5th May 2005, 17:36	#1
neverclever BHPian Join Date: Jun 2004 Location: Chennai Posts: 69 Thanked: Once	The most popular car brand amongst India's online community is Hyundai So says AC Nielsen's global online consumer survey on car ownership. Here's the report.
	() Thanks

5th May 2005, 17:43	#2
shankaranand BHPian Join Date: Jan 2005 Location: Bangalore Posts: 164 Thanked: 22 Times	Coupled with the news that Santro sold 13000+ cars in April, this is an icing on cake for Hyundai
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5th May 2005, 20:14	#3
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,483 Thanked: 300,267 Times View My Garage	Didnt Hyundai have an ad campaign claiming that its customers are the most computer friendly (among other things)? GTO
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5th May 2005, 21:32	#5
Rock 'n' rollz BHPian Join Date: Feb 2005 Location: Mumbai Posts: 287 Thanked: 21 Times	In my opinion that was a useless campaign. What were they trying to prove? That if you buy a Hyundai, you would go abroad? Or is it that people who buy Hyundai are the ones who are computer literate and travel abroad frequently? I still can't figure out what were they trying to say...? Come on we are here to sell a car. One might come up with an ad campaign that people who own so and so brand park their vehicle under stilt parking. Hows that? Anybody listening? Hyundai?
	() Thanks

6th May 2005, 12:07	#7
Montoya BANNED Join Date: Apr 2005 Location: Best City In India Mumbai Posts: 665 Thanked: 0 Times	Also they had some special offer on the Santro 3.03 lacs or something for the Santro for a week that caused a lot of bookings for them.. @ NC but their cars dont perform so well in terms of performance i mean acceleration and speed.. he he which enthusiasts look at..
	() Thanks

6th May 2005, 13:10	#9
anoops BHPian Join Date: Mar 2004 Location: bangalore Posts: 183 Thanked: 3 Times	this should put a smile on our friend korea's face!!
	() Thanks

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