Tata Prima - Luxury Sedan

benbsb29 · 3rd March 2009, 22:33

Lots of borrowed design elements. While the rear three-quarter is pleasing to the eye, the front end treatment is horrible!

While the concepts do look ok, its frustrating that the production designs dont carry over that flair.

Vid6639 · 3rd March 2009, 22:34

What's a lunxury sedan?lol.

harry10 · 3rd March 2009, 22:34

Quote:

Originally Posted by Sahil

Now thats what I call a 'khichdi'. Take a closer look at each part individually:
Front end: Jag XF
Headlamps: Infinity 370Z +new Porsche 911 LED indicators
Sideprofile:X6 + CLS
Tailamps: new 7 series
Rear bumper: X6
Boot lid: Jag XF

I don't mind having so many nice cars in my own one car

ahuja365 · 3rd March 2009, 23:08

come on guys the car does look good and i am proud of tata

anekho · 3rd March 2009, 23:14

IMO, the car looks great! tata needs this kind of new modern styling to appeal to other markets. Hope the interiors are also up to notch!

aaggoswami · 3rd March 2009, 23:27

I guess we all remember Magna. That car was also being tested before being called off. First of all, Tata has many quality issues that have to be solved in the first place rather than ending with a new car that will again face quality issues along with A.S & S.

And to me the car looks like they have made changes to XF sedan and added bits from the latest generation Peugeot range. The originality is not visible in this design.

They must make this car in Rs. 10 lakh range to fight out with Civic and Corolla. They will diesels from Fiat and their newer generation of diesel mills are rumored to be better than than the present gen mills. Quite a strong product is possible out of this design, but if Tata decides to spend some money on engineering and qualtiy.

vinaydas · 3rd March 2009, 23:34

car umm looks ok i guess but styling ques taken from many vehicles.
They really need to work on a new logo i feel.

raj_5004 · 3rd March 2009, 23:36

excellent work. kudos TATA.
i loved the design... the grille could have been better.

(TATA, pls dont go the mahindra way!)

loving_alaap · 4th March 2009, 00:17

The car looks really attractive (from outside

).

Bravo TATA, for having such a good looking car.

The front looks like a bit of Indica Vista.

Huge 2.7 m wheelbase ensures enormous room in the car.

Sloppy rear bonnet(coupe like?) might compromise the rear headroom.

The boot from out side seems to be very smaller (look like an expanded hatch).

Please TATA, come out of your image.

Give solid built, good interiors, remove all the niggling issues & above all, please bring it India with a good engine (Best is not expected) (please dont put fiat 1.3 MJD-the universal engine of India again).

After Vista this is the car which can revolutionize the TATA's Image in Indian car market.

nithinnarayanan · 4th March 2009, 00:18

This looks kool.
Could have done with a different front grille.

avishar · 4th March 2009, 01:00

So engine options?Any test mules spotted??

Max · 4th March 2009, 01:13

Quote:

Originally Posted by tushky

looks like peugeot 407 a bit
Attachment 107383

Attachment 107384

why don't they simply copy whole damn car, i will definitely buy it

Steeroid · 4th March 2009, 01:38

While I'm pretty sure this vehicle will not see daylight for quite some time, it is quite amusing to see how people are more interested to point out design cues from other vehicles rather than rate this vehicle on its own.

This is a concept designed by Pininfarina, a reputed design house who have more at stake in the design business than Tata has. While an all-new, ground-up design that is free of ANY design cues used in any other product around the world MAY be possible, the question is whether the client is willing to take a risk with such a design or even pay for the effort involved in the same. Therefore it is not entirely unexpected that some design elements seen elsewhere may be apparent in this vehicle. In any case, VERY few vehicles today look totally new in this segment of 'value' sedans. Unless its French, of course - and we know their designs are on either extreme.

Yes it does look Peugot-ish(front-on), Maserati-ish (grille), Jaguar-ish, Opel-ish. However as a vehicle (and not as parts) it does manage to look pretty decent.

The pity is that we will NEVER get to see lines (shut or otherwise) this perfect in any of their production vehicles unless they stop building to a price. The other issue is that the market now EXPECTS them to build to a price and deliver at an even lower price. They need a re-positioning and IMHO the only way they an reposition is to take a hit on their margins and build quality into the priceband they are in. Once they have built up a reputation for quality I am sure they can slowly increase their prices to more realistic levels and nobody will actually complain.

ntneo · 4th March 2009, 09:57

Both the nano europa and pirma look cool

Another thing that impresses me about Tata cars are the choice of names:
1) Indica
2) Indigo
3) Xenon
4) Nano
5) Prima
6) Elangate
7) Nano Europa

all sound original and kinda cool ;-)

vineethvazhayil · 4th March 2009, 10:25

Yet another concept from Tata.. wonder if this will ever see daylight the way Pinnafarina meant it to be or will it go the tata way (read all the cheap interiors, stupid engines etc.)
But for sure it looks neat.

3rd March 2009, 22:33	#31
benbsb29 Team-BHP Support Join Date: Nov 2006 Location: Brisbane Posts: 9,963 Thanked: 13,147 Times View My Garage	Lots of borrowed design elements. While the rear three-quarter is pleasing to the eye, the front end treatment is horrible! While the concepts do look ok, its frustrating that the production designs dont carry over that flair.
	() Thanks

3rd March 2009, 22:34	#32
Vid6639 Team-BHP Support Join Date: Jul 2006 Location: Bangalore Posts: 17,727 Thanked: 43,457 Times View My Garage	What's a lunxury sedan?lol.
	() Thanks

3rd March 2009, 23:08	#34
ahuja365 BHPian Join Date: Aug 2008 Location: Jamshedpur Posts: 216 Thanked: 16 Times	come on guys the car does look good and i am proud of tata
	() Thanks

3rd March 2009, 23:14	#35
anekho Senior - BHPian Join Date: Dec 2008 Location: . Posts: 1,995 Thanked: 684 Times	IMO, the car looks great! tata needs this kind of new modern styling to appeal to other markets. Hope the interiors are also up to notch!
	() Thanks

3rd March 2009, 23:27	#36
aaggoswami Senior - BHPian Join Date: May 2007 Location: Vadodara Posts: 4,982 Thanked: 2,930 Times	I guess we all remember Magna. That car was also being tested before being called off. First of all, Tata has many quality issues that have to be solved in the first place rather than ending with a new car that will again face quality issues along with A.S & S. And to me the car looks like they have made changes to XF sedan and added bits from the latest generation Peugeot range. The originality is not visible in this design. They must make this car in Rs. 10 lakh range to fight out with Civic and Corolla. They will diesels from Fiat and their newer generation of diesel mills are rumored to be better than than the present gen mills. Quite a strong product is possible out of this design, but if Tata decides to spend some money on engineering and qualtiy.
	() Thanks

3rd March 2009, 23:34	#37
vinaydas Senior - BHPian Join Date: Apr 2007 Location: Bengaluru Posts: 1,399 Thanked: 148 Times	car umm looks ok i guess but styling ques taken from many vehicles. They really need to work on a new logo i feel.
	() Thanks

3rd March 2009, 23:36	#38
raj_5004 Senior - BHPian Join Date: Jan 2008 Location: Dubai/Mumbai Posts: 5,238 Thanked: 3,138 Times	excellent work. kudos TATA. i loved the design... the grille could have been better. (TATA, pls dont go the mahindra way!)
	() Thanks

4th March 2009, 00:17	#39
loving_alaap BHPian Join Date: Sep 2007 Location: Ahmedabad Posts: 808 Thanked: 9 Times	The car looks really attractive (from outside). Bravo TATA, for having such a good looking car. The front looks like a bit of Indica Vista. Huge 2.7 m wheelbase ensures enormous room in the car. Sloppy rear bonnet(coupe like?) might compromise the rear headroom. The boot from out side seems to be very smaller (look like an expanded hatch). Please TATA, come out of your image. Give solid built, good interiors, remove all the niggling issues & above all, please bring it India with a good engine (Best is not expected) (please dont put fiat 1.3 MJD-the universal engine of India again). After Vista this is the car which can revolutionize the TATA's Image in Indian car market. Last edited by loving_alaap : 4th March 2009 at 00:19.
	() Thanks

4th March 2009, 00:18	#40
nithinnarayanan BHPian Join Date: Oct 2007 Location: Bangalore Kannur Manipal Posts: 237 Thanked: 10 Times View My Garage	This looks kool. Could have done with a different front grille.
	() Thanks

4th March 2009, 01:00	#41
avishar Senior - BHPian Join Date: Oct 2008 Location: kolkata/bangalore,india Posts: 2,901 Thanked: 4,142 Times	So engine options?Any test mules spotted??
	() Thanks

4th March 2009, 01:38	#43
Steeroid Senior - BHPian Join Date: Mar 2005 Location: N.A Posts: 7,046 Thanked: 2,751 Times	While I'm pretty sure this vehicle will not see daylight for quite some time, it is quite amusing to see how people are more interested to point out design cues from other vehicles rather than rate this vehicle on its own. This is a concept designed by Pininfarina, a reputed design house who have more at stake in the design business than Tata has. While an all-new, ground-up design that is free of ANY design cues used in any other product around the world MAY be possible, the question is whether the client is willing to take a risk with such a design or even pay for the effort involved in the same. Therefore it is not entirely unexpected that some design elements seen elsewhere may be apparent in this vehicle. In any case, VERY few vehicles today look totally new in this segment of 'value' sedans. Unless its French, of course - and we know their designs are on either extreme. Yes it does look Peugot-ish(front-on), Maserati-ish (grille), Jaguar-ish, Opel-ish. However as a vehicle (and not as parts) it does manage to look pretty decent. The pity is that we will NEVER get to see lines (shut or otherwise) this perfect in any of their production vehicles unless they stop building to a price. The other issue is that the market now EXPECTS them to build to a price and deliver at an even lower price. They need a re-positioning and IMHO the only way they an reposition is to take a hit on their margins and build quality into the priceband they are in. Once they have built up a reputation for quality I am sure they can slowly increase their prices to more realistic levels and nobody will actually complain.
	() Thanks

4th March 2009, 09:57	#44
ntneo BHPian Join Date: Mar 2008 Location: Bangalore Posts: 40 Thanked: 33 Times	Both the nano europa and pirma look cool Another thing that impresses me about Tata cars are the choice of names: 1) Indica 2) Indigo 3) Xenon 4) Nano 5) Prima 6) Elangate 7) Nano Europa all sound original and kinda cool ;-)
	() Thanks

4th March 2009, 10:25	#45
vineethvazhayil Senior - BHPian Join Date: Apr 2007 Location: Chicagoland Posts: 1,513 Thanked: 456 Times View My Garage	Yet another concept from Tata.. wonder if this will ever see daylight the way Pinnafarina meant it to be or will it go the tata way (read all the cheap interiors, stupid engines etc.) But for sure it looks neat.
	() Thanks