Quote:
Originally Posted by Skoda Corporate Hello all,
for us at Skoda Auto, customer service is of prime importance.
A system is being put in place to address customer service issues online.
Our customer service department will scrutinize each issue and work proactively to resolve them on merit.
That is our commitment to you.
Many thanks,
Skoda. |
It's past 11 a.m. on monday already:
1. Has this supposed *customer service system* been put in place? How exactly do your unhappy customers get in touch with Skoda India for a resolution (better buy a lot of bandwidth for that online system!)? What is the guaranteed turn around time? Have you decided - once and for all - whether you are going to side up with the dealer or with the customer?
2. Have all existing employees, who have treated the customer like crap, been disciplined? Have warnings been issued? Have repeat offenders been fired?
3. Have all your rotten dealerships been notified of your supposed new stand? Has clear communication been sent out to them that states their contracts will be renewed on the basis of customer satisfaction rates? Have you implemented a bonus scheme that awards employees / dealerships based on how happy they keep your customers?
4. Has an internal memo / email been sent out right from the top to the bottom of Skoda India, that the customer is the
new king? Do you intend to train your employees so that they clearly understand the following:
5. Have Harish, Kapiljolly and a host of other unhappy Skoda customers from Team-BHP been contacted by you? (I know you'd need a mass PM facility for that, considering the number, but we'll discuss that for a later stage).
6. Have you hired a
competent manager whose only responsibility is to ensure customer satisfaction? (Please hire someone with the right skills. This PR debacle tells me that there is a little problem at your end in matching skills with responsibilities). Has this person been made
accountable for customer satisfaction rates? Do his appraisals, bonuses and future growth depend on customer satisfaction?
7. Have senior management taken time out of their schedule, for a weekly meet, where customer satisfaction trends are analysed? Specific decisions related to serving the customer are taken?
8. Has you taken the advice of someone with wisdom, who told you NOT to interfere with the public's right to freedom of speech?
If you were even a little serious about improving your pathetic customer service (hey, look at the bright side. The only way Skoda can go is up
), you'd have been burning the midnight oil and started implementing all of the above-mentioned points (We've already covered PR, HR and a little bit of operations. Stick with us for a year and you will have a Team-BHP MBA degree!)
If the above-quoted PM is the only thing that has really come out of the weekend, Skoda, you have disappointed the Indian car owner yet again. And Skoda owners (existing & future) will continue to be treated like crap. By your dealerships and your corporate offices.
Quote:
Originally Posted by palioman Compared to them poor Fiat look like angels,and you seldom hear of Fiats breaking down or troubling its owners, no wonder we love them even if they are marketing morons. |
Fiat is the Taj Hotels equivalent of automotive after-sales, if compared to Skoda.