[addyhemmige]

Originally Posted by prakash_ajp

I still remember an ad for a scooter. The ad is about how bike-like the sound is. It goes like this ...

A bunch of bikers on choppers are on road and stop for a bathroom break. Among them is a blind pillion-rider. Also stopping for a break is a young couple on a scooter. While the young man is waiting for his girl, the blind man comes back and thinks the scooter is his bike (by the way the engine sounds) and gets on the scooter. What happens next is anyone guess.

Anyone has this video by any chance? I just can't recollect what make the scooter was :(

Originally Posted by Gansan

^^Was it for the TVS Spectra?

It don't think it was a Spectra. IIRC, It was a Bajaj ad, maybe the Bajaj Bravo? or Legend?

[prakash_ajp]

Originally Posted by prakash_ajp

I still remember an ad for a scooter. The ad is about how bike-like the sound is. It goes like this ...

http://www.team-bhp.com/forum/indian...ml#post2131298

Indeed, it's Bajaj Legend. It was already posted this thread, sorry about it. But the youtube video given is not available anymore. Here is another place where it's up:
Tv spots and commercials. - BAJAJ - BLINDMAN

[selfdrive]

Originally Posted by Gooney

Bajaj Caliber "Unshakeable" campaign. (Source)

This bike had an ad where the biker would not move his bike for a political type as the signal had not turned green.
Anyone remember that?

there was another ad which showed the biker turn around and offer a lift to an old lady at the bus stop. and disappoint a PYT standing nearby. Was this also a Caliber ad?

[raghuvir]

Bajaj Advertisement from 1984!

[anjan_c2007]

A Tempo Trax advertisement. The Trax was a beast of burden and could have given all people carriers a run for the money. It took so much of abuse and still maintained its poise.The Trax can be better called our Rajdoot on four wheels.
I had once in 1996 asked a Tata Sumo driver about its performance- it was new into the market.The driver said he had learnt to drive on the Trax and had driven Trax's for about 4 years then. He found them more rugged, but he would have body ache and some strain after driving a Trax all day long. He candidly admitted that the Sumo was more driver friendly to drive, but not the go anywhere kind the Trax was, with rugged body and its soft-top.

[carboy]

Originally Posted by Fiat&Me

This is picture advt of Yezdi-Monarch. It was introduced in 1989-90(not sure) after seeing tough competition from Ind-Suzuki & Hero-honda 100bikes. You could see new generation head lamp, speedometer box, indicators and attractive petrol tank shape with lot of radium. It was short lived because engine was same with lot of starting trouble and low milege. In my life, i ve seen this bike only once in Pune around 89-90.

Was Monarch 250cc?

There was another Yezdi introduced around that time - I think it was 175cc. My friend had one of those & I have driven it many times. Would have driven it much more but it required a lot of effort to kick start the bike.

[anjan_c2007]

A picture of a Japanese Kawasaki bike that eventually became the KB 100 and later RTZ.



A publicity brochure of the KB 100

[IronH4WK]

and here's it's successor, the KB125!

http://www.youtube.com/watch?v=dP34LQGlTsM

i was sold on this ad! Don't mess with me!

[KarthikK]

Originally Posted by rajeev k

My favourite ad of Fiat Palio.

Nice one! I remember one more ad, although I think it was from the early 2000s than the 90s. It was for the Palio 1.6 GTX.

http://www.youtube.com/watch?v=1UINzukSTAE

I remember this ad being aired millions of times between races, during the 2000-2004 dominance era of Schumi and the Ferraris. Watching this ad now makes me nostalgic.

[anjan_c2007]

Some more media matter from the 1990's



Though not an advertisement, it marks the entry of Mercedes Benz cars with the "Made in India" tag for the first time in history- Auto India picture!



Kawasaki and Bajaj enter the mass 4S market with their four stroke offering, till then dominated by Hero Honda !



The entry of so many light scooters - of these only the Scooty survives today in its new avatar



The Ambassador lugs on, despite the competition of all the "Johnny Come Lately's "

[anjan_c2007]

A Contessa Classic 1.8 GL advertisement from December 1990



An Ambassador Nova advertisement from December 1990



( both are from the Readers Digest issue of the same month. HM usually got posted one advertisement in nearly every Readers Digest issue. But this one with two HM advertisements is rare! It shows that the going was very good for HM then)

[anjan_c2007]

Not an advertisement again and not from the Indian scene too. But today, India is a market for both Rolls Royce and Volkswagen.
The news also appearing in The Times of India from 07/07/1998, had ramifications throughout the world, during its times however:

[anjan_c2007]

The PAL-Peugeot venture takes shape:



An advertisement of the Peugeot 309, stating about the bookings closing on 31 st Oct 1995.



The title of this thread is "Ads from 90's - The Decade That Changed Indian Automotive Industry". Though the Peugeot 309 failed to do anything significant to dent PAL's or Peugeot's sales charts, it surely taught them the lesson for a lifetime.
The lesson for the car makers was that Indians and the Indian market no longer value outdated technology, that most European car makers were trying to dump into India.
The Fiat Uno, after the initial bookings and sales hype,too bombed, as it was a discontinued model from the west.Booking amount refunds became hard to get and the consumer courts were flooded with cases. To add to the woes, the Fiat dealers were a "privileged lot", who believed in the practices of the bygone socialist era, when they all had bookings in thousands and never had to worry about either sales or service, leave alone the customer in the lurch.



In a sharp contrast, we were getting contemporary cars from South Korea viz. the Daewoo Matiz and Cielo then.





Daewoo would have gone ahead, launching these models featured here, but the Korean chaebol went bankrupt all of a sudden and collapsed.
Soon, Hyundai too came along in 1998, with its range of contemporary models.
The Japanese too were launching fairly new models, but were sometimes launching outdated ones too.
The greatest lesson that car makers learnt from the Peugeot 309 and the Fiat Uno fiasco, was that India is not a dumping place for their old technology as they had been doing in the past.

[anjan_c2007]

The Mercedes Benz E 220 (W 124) along with its diesel sibling had arrived in our market and it was for the first time that the mighty Merc was featured in the Car Buyers Guide of Auto India:

[da_lowrider]

Originally Posted by anjan_c2007

The Fiat Uno, after the initial bookings and sales hype,too bombed, as it was a discontinued model from the west.Booking amount refunds became hard to get and the consumer courts were flooded with cases. To add to the woes, the Fiat dealers were a "privileged lot", who believed in the practices of the bygone socialist era, when they all had bookings in thousands and never had to worry about either sales or service, leave alone the customer in the lurch.


The greatest lesson that car makers learnt from the Peugeot 309 and the Fiat Uno fiasco, was that India is not a dumping place for their old technology as they had been doing in the past.

Um but I'd like to disagree here, these two cars, the 309 and the Uno failed for different reasons, the 309 because it was overpriced,and the Uno because of a strike that left Premier and Fiat crippled, not allowing them to deliver cars after raking in a record no. of bookings at launch.

Both were two of the best cars in their respective segments at the time of launch. No other hatchback, apart from the Uno, had the big car feel we take for granted today, and 309 GLD was in class of its own in terms of comfort and handling. The TUD5 was probably the best diesel engine at the time.