In my opinin the cars didnt fail caz they had power and Indian buyer didnt have the appetite for it, but due to other factors plagueing the manufacturers or the model. Lets just look at the failure of each car in more details:
01. Palio 1.6 / GTX
This car was plagued from the begining due to Fiats lackluster commitment to India and poor A.S.S. It was launched close to 6 lakhs in its prime and than saw regular price cuts. By the time it became affordable the market had newer hatches from Hyundai and MUL which had new looks, fresh interiors and were backed by strong companies as opposed to Fiat which had threads going on in this very forum that the company might pack their bags and leave. Not only was Palio 1.6 was failure, but also its lower powered sibblings.
02. Getz CRDI
Its not the power that let Getz CRDI down. By the time Hyundai plonked a diesel in Getz, the car was beyond its prime. The pathetic school boy like beige interior job didnt do it justice either. Coupled with zero safety features, lack of availability of test drives, long waiting period and an exhorbitant price to begin with. Swift Deisel already was capturing the market and this car made its life easy.
But to conclude it was rejected due to more power is bollocks. If going by this argument Getz 1.1 with Santro heart should have been a runaway success with Indian audience who based on your conclusion want cheap cars and couldnt care less about power. We all know Getz 1.1 died a very measly death.
Its only off late that the pricing of this car has been corrected. But with newer players like Punto, i20 in the market and features like ABS and Airbags becoming increasingly important in ppls buying decisions, Getz has no chance to survive this onslaught.
03. Ikon 1.6
A true drivers car in its time. Again plagued by poor F.E. and Fords poor service support. If it was diesel things would have been otherwise.
One more point here is that when you have a same chasis with multiple engine options, one begining at 4.5 lakhs and the other one at 6.5 lakhs, it effects the branding of that car, and the users of 6.5 lakh budget look elsewere.
Another important fact is that Ford discontinued the Fiesta 1.4 as opposed to the 1.6 despite increased 15k excise on the 1.6. This goes against your argument that lower powered vehcles sell and higher powered ones are a dud.
04. Fusion 1.6
Fusion would have died an early death even if it was a 1.4. Thats more to do with the sedan fixation of Indian buyers. And the 1.6 was a measly 100 bhp unit that still does duty on Fiesta and its not justice to call it powerful, else we can say that SX4, Fiesta, ANHC are all powerful cars and doing well in their segments.
05. Accent / Viva 1.6
The korean horses and figures make me very skeptical. The torque lovers choose the CRDI and the badi gaadi lovers choose petrol. I dont believe a power enthusiasts would ever buy and accent and feel content.
06. Aveo 1.6
The 1.6 doing rounds in Optra is a very coarse unit and Aveo in all its forms was a dud in Indian market, thanks to GMs global sinking reputation. Even the Aveo 1.4 failed and only those who were on a 6 lakh budget chose Aveo 1.4, those with higher budgets who could afford Aveo 1.6 went for the old workhorse the NHC as Honda offered a lot more.
07. Baleno
Baleno is what I think MUL getting it all wrong. Like Navjot Sidhu says, jis daal pe baidhe the ussi ko kaat diya. They had a terrific engine in this car but they priced it all wrong in its initial launch. It took them years to come up with an LXI model and fix the price. By that time the interiors were drab, dated, and boring. The safety standards world over had changed.
Again the car didnt fail as it had power, the car failed due to MULs strategy. BTW the car that has replaced it has more power on tap than Baleno did. Albeit a coase engine the SX4 does pump out more horses and is more succesful than Baleno even with less FE.
Lastly, even the Esteem was a relatively very powerful car thanks to the power to weight ratio being close to a ton. The car sold in hordes till it was discontinued.
08. Fiesta 1.6 / 1.6 S
They still sell in decent numbers. But the cars are due a platform change and cant compete with new bigger cars in the segment that look significantly bigger and are priced relatively lot closer like the Linea and the ANHC.
09. Optra 1.8 P
Optra in all forms even in its 1.6 form cant be claimed as a success. Again the reason the 1.6 sold more than the 1.8 is that it was more accesible to ppls budget and less to do with the power. The ppl with more money went and bought the Civics and the Corollas. The ppl on a Honda City budget lapped upped Optra 1.6 as they got the snob value of a relatively higher segment.
10. Optra Magnum
The car is a nightmare to drive in City with no VGT. The turbo takes its own sweet time to kick in. By the time this car was launched the model already begged for a complete makeover rather than the grill job that Chevy did.
11. Cedia
Cedia is not a powerful car for its weight and size. The Corrolla and the Civic are both more powerful, more expensive and more succesful than this car.
12. Octavia RS
Octavias badge and terribly high priced spare made this car a super flop. Having said that thi is prolly the closest to a drivers dream car that you would see on Indian roads. The Petrol TPI model now sells at 9.35 lakhs and I for one can sign the cheque for this car if only Skoda gives a 4 year free maitainence pack.....
The other cars that are powerful and doing well that that you have not mentioned are.....
1) Honda City Vtec (old)
2) NHC Vtec
3) All New Honda City
4) Hyundai Verna
5) Honda City 1.5
6) Civic (*if Cedia is powerful than this definitely is)
7) Altis
8) Skoda Laura (torque torque torque)
9) New Skoda Laura
The Indian market is more mature than taken at face value. Even my freinds who know nothing about cars after test drivng Punto felt its underpowered. The VW Jetta 1.6 Petrol never took off as ppl had much more powerful and loaded options at that budget. The i20 1.2 never took off and the Getz 1.1 was a failure.
Last edited by khan_sultan : 11th July 2009 at 15:03.
Reason: Please don't type in all bold. It is considered as shouting and is also not pleasing to read
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