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Originally Posted by toll gate Hi Samurai, i totally disagree with your comments, you are mix matching work and personal choice. i am passionate towards T BHP but that does not mean i expect my office management to say,"please spend your entire office time in learning and browsing T BHP?" can they.. this is exactly the scene with marketing professionals in Indian Car Companies too. i will give you one more example, A creator or a Mechanic working in maruti who is a die hard enthusiast of cars cannot go to his management and say "give me 5000 crores, i will make you a car that will target the car enthusiast." |
That's exactly the trouble. Why is mixing passion and your job is so wrong? Exactly 12 years back my manager in TCS (current CEO of CMC Ltd
) told me that Object Oriented Technology is a fad that will pass away soon, so don't be so passionate about working only in that area. Instead he wanted to me to fully focus on the next big thing, Y2K. I disagreed, which practically ended my career graph in TCS. Next year I joined a 3 people company where I decided what technology I will work on. You know, I followed my passion. I am still working in the same company, and I work on technologies that I am passionate about.
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Originally Posted by toll gate but as a marketing guy, we can only wait for the final product and then think on how to launch and how to count the sales figures. please don't target the marketing professionals for the bad ideas and profitable ventures point of view of Indian car companies. we are just doing our job. |
That's a very limited description of a marketing guy. A marketing guy is also supposed to do product development, that involves studying the market, understand the need, conceptulize a model and brain storm with the engineering department to make a prototype. Just selling what the engineers make is not my definition of a marketing guy.
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Originally Posted by petrol_head Im quite bewildered... surprised even... |
No wonder you are bewildered, you understood the exact opposite of my meaning.
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Originally Posted by petrol_head Infact if I were to go by your comments, the only true auto enthusiasts are those who work for car companies or auto magazines, since only they are the ones who have a profession that lets them follow their passion. Is that what you mean to say because that is exactly what it sounds like. |
I was telling the opposite. I am saying that people who work in marketing department of car company have no passion towards cars. Is my English so bad that people are inferring the exact opposite meaning?
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Originally Posted by toll gate I am a brand consultant, Marketing is my passion. So are cars. Im more than happy that my line of work directly deals with what my innate needs are. |
Are you in the business of marketing cars?
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Originally Posted by toll gate So lets not confuse the whole issue. Marketers are probably more passionate than anyone can understand ..
So please refrain from calling marketers as dis-passionate as that would really not attract any constructive opinions. |
I absolutely agree marketing guys are passionate, in fact very passionate. But as Arka pointed out, they are passionate about selling, margins, market share, etc. They may be also very passionate about cars, stamp collection, rock climbing, etc. But I am talking about mismatch between passion and profession. If a person is very passionate about
what he is selling, than just the process of selling, it would generate lot more synergy.
People like Steve Jobs & Bill Gates succeeded so much for so long, not only because they loved the selling, but also loved what they were selling.
We need that kind of people selling cars in India. People who not only sell for profit, but also cater to enthusiast. It is done in most developed countries, why not here?