whats in the name? Can a product be a failure due to earlier image? Estilo & Vista.

AbhiJ · 15th August 2009, 02:19

IMO, the Indica Vista has inherited all the good things from the Old Indica and improved on them.

The Estilo inherits nothing from the old Zen, and kills the "Zen" brand.

rageshgr · 15th August 2009, 02:36

The old Zen was more popular then the current Estilo! It was really a favourite given the time it was launched when 100 BHP was considered a bench mark! It was light and low slung and peppy. Estilo may be more refined or spacious but Zen was more of a drivers car.

The Vista however seems much better in quality than the Indica. So the branding has affected the Estilo and Vista in totally different ways.

rageshgr · 15th August 2009, 02:37

Abhi, I think you have really nailed it!

mithun · 17th August 2009, 10:38

The only problems with Estilo : Shape + Pink colour !

McLaren Rulez · 17th August 2009, 10:42

Quote:

Originally Posted by mithun

The only problems with Estilo : Shape + Pink colour !

Its not like pink is the only colour. Don't buy pink if you hate it. And we've had many awkwardly shaped cars before (the Estilo isn't that bad compared to the first gen Santro for instance).

tj123 · 17th August 2009, 12:01

There is a new Estilo coming up around this weekend, I guess, as per info they have dropped the name Zen & its just Estilo now.

clevermax · 17th August 2009, 12:28

Maruti - Suzuki likes to jumble up the names of their cars. They can use the same name for two completely different cars, and two different names for the same cars in two continents.

* The old Swift - (Esteem as it is known in India) and the new Swift - the petrol engine is the only common thing.
* Alto - The old Zen in India was known as Alto in Europe. But today's new Alto is also known as Alto in Europe.

confused?

Hyundai nowadays is playing it safe with their car names... i10, i20, .... it's so easy and acceptable anywhere in the world ! They don't have to find an Indian name for their model anymore, as they did with Atos (Santro)

vijaythacker · 17th August 2009, 12:35

Quote:

Originally Posted by tj123

There is a new Estilo coming up around this weekend, I guess, as per info they have dropped the name Zen & its just Estilo now.

so another confusion of is this zen estilo or just estilo

GTO · 17th August 2009, 18:57

The car's USP gets associated with its name. Thus, the badge definitely counts, though it's certainly not everything. Case in point : The Zen. Maruti really couldn't have wasted the hallowed "Zen" name anymore than they did on the funny Estilo. Heck, the original jellybean Zen clocked healthy numbers, well past its sell by date. Another example : For all its popularity, Toyota discontinued the Qualis badge when they got in the Innova. Reason? Qualis had (rightly) become associated with a taxi image.

On the other hand, you have brands like the Corolla, Accord, E Class etc. which command such a premium worldwide, that they are probably worth a billion bucks each.

Mpower · 17th August 2009, 21:29

What is dont get is why the end up using two names old and new.
For ex

Zen Estillo
Lancer Cedia
Corolla Altis

GTO · 18th August 2009, 10:43

Quote:

Originally Posted by Mpower

dont get is why the end up using two names old and new.

To cash in on the reputation of the old, yet communicate that the new model is...well..."all new". This strategy sure worked against the Indica Vista.

I don't see too much sense in this. For e.g. The Honda City. Pretty much the same name over 3 generations of the car in India, and very successful.

15th August 2009, 02:19	#16
AbhiJ Senior - BHPian Join Date: Jun 2008 Location: Kolkata Posts: 1,476 Thanked: 1,207 Times	IMO, the Indica Vista has inherited all the good things from the Old Indica and improved on them. The Estilo inherits nothing from the old Zen, and kills the "Zen" brand.
	() Thanks

15th August 2009, 02:36	#17
rageshgr BHPian Join Date: Jun 2008 Location: Chennai/Vaikom Posts: 548 Thanked: 550 Times View My Garage	The old Zen was more popular then the current Estilo! It was really a favourite given the time it was launched when 100 BHP was considered a bench mark! It was light and low slung and peppy. Estilo may be more refined or spacious but Zen was more of a drivers car. The Vista however seems much better in quality than the Indica. So the branding has affected the Estilo and Vista in totally different ways.
	() Thanks

15th August 2009, 02:37	#18
rageshgr BHPian Join Date: Jun 2008 Location: Chennai/Vaikom Posts: 548 Thanked: 550 Times View My Garage	Abhi, I think you have really nailed it!
	() Thanks

17th August 2009, 10:38	#19
mithun BANNED Join Date: Jan 2006 Location: Cochin Posts: 2,195 Thanked: 268 Times	The only problems with Estilo : Shape + Pink colour !
	() Thanks

17th August 2009, 12:01	#21
tj123 Senior - BHPian Join Date: Aug 2007 Location: BLR Posts: 1,148 Thanked: 680 Times	There is a new Estilo coming up around this weekend, I guess, as per info they have dropped the name Zen & its just Estilo now.
	() Thanks

17th August 2009, 12:28	#22
clevermax Senior - BHPian Join Date: Jun 2006 Location: Tvm/Amsterdam Posts: 2,086 Thanked: 2,639 Times View My Garage	Maruti - Suzuki likes to jumble up the names of their cars. They can use the same name for two completely different cars, and two different names for the same cars in two continents. * The old Swift - (Esteem as it is known in India) and the new Swift - the petrol engine is the only common thing. * Alto - The old Zen in India was known as Alto in Europe. But today's new Alto is also known as Alto in Europe. confused? Hyundai nowadays is playing it safe with their car names... i10, i20, .... it's so easy and acceptable anywhere in the world ! They don't have to find an Indian name for their model anymore, as they did with Atos (Santro)
	() Thanks

17th August 2009, 18:57	#24
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,497 Thanked: 300,308 Times View My Garage	The car's USP gets associated with its name. Thus, the badge definitely counts, though it's certainly not everything. Case in point : The Zen. Maruti really couldn't have wasted the hallowed "Zen" name anymore than they did on the funny Estilo. Heck, the original jellybean Zen clocked healthy numbers, well past its sell by date. Another example : For all its popularity, Toyota discontinued the Qualis badge when they got in the Innova. Reason? Qualis had (rightly) become associated with a taxi image. On the other hand, you have brands like the Corolla, Accord, E Class etc. which command such a premium worldwide, that they are probably worth a billion bucks each. Last edited by GTO : 18th August 2009 at 10:29.
	() Thanks

17th August 2009, 21:29	#25
Mpower Senior - BHPian Join Date: Mar 2005 Location: Bangalore Posts: 10,409 Thanked: 1,729 Times View My Garage	What is dont get is why the end up using two names old and new. For ex Zen Estillo Lancer Cedia Corolla Altis
	() Thanks