[AyAn!]

Who needs a Ikon anyway?

[throttleman]

Autocar India carried a supplement to their magazine containing the Ikon cross country drive reports.
For a glance: :: AUTOCAR INDIA - CAR AND BIKE MAGAZINE ::

Surprisingly most of the drivers were very young. May be autocar hoped for a bit of Roadies!

[condor]

Gilead : I wonder how long they debated and deliberated before coming up with iKool.

the iKon was no Con. The iKool (name) aint Kool either.

Seriously, the name iKool sounds like a joke.

[devarshi84]

A wild guess by a long shot but is this the beginning of IKON phaseout and Fiesta repositioning?

[Takumi-san]

I loved the car for its performance during my engineering days. It was never a good looker in my opinion and if they continue to stick to the same model then they arent going to get much sales. How about some upgraded looks or a completely new model altogether. Its not as if Ford doesnt have enough models to choose from.

[NIP]

I think this is the beginning of the end for iKoolKon.

[MAS]

Looks like the success of products with "i" from the slanted "H" has made Ford management think that there must be something in the name. I can't think of any other reason why Ford used the name "ikool".

In my opinion Ikon will have to be discontinued or completely re-designed (just like Honda City)

[shankar.balan]

Ford - poor marketing strategy.

I think it is about time they brought in more contemporary vehicles to India instead of trying to re-hash and push a 10 year old one down the marketplace's collective throat.

Worse, that 10 year old vehicle has been successfully and successively emasculated time and again - and yet, for some strange reason, they still expect it to sell?

This is the whole trouble with these hot-shot white-collared clod-heads sitting in their air-conditioned Ivory Towers and making Marketing Decisions based on a few half-witted ppts and excel sheets probably made by some poor under-manager who is under so much pressure to meet deadlines that it reflects in his quality of output - without even bothering to see what the great marketplace outside is asking for.

or else it could be a classic case of yet another market research agency pulling off a fast one at the expense of FORD!!

Silly chaps - wish they would bring in something new at least.

[nitrous]

Welcome to Ford, fellas.
This is how they do it.
Apparently, a Ford escort in the UK had 182 versions.

[diwakarmuthu]

Key features include.....
ipod compatible
anti-theft system
sporty seat covers
rear spoiler
dart shaped body moulding
chrome decklid

good for buyers who are lookin at moving from a small car to a sedan.....also I have been hearing some good reviews of late about its maintenance

[kpbhatt]

OT but ikool sounds more like a water bottle brand which kids can take water to school and keep it kool for hours.

[sammyboy]

Whats wrong with Ford ? Yes, the Ikon was a good car but how long do they want to keep flogging it ? Come on guys, you are the same people who have come up with the Fiesta 1.6S.You can surely do better.

Originally Posted by kpbhatt

OT but ikool sounds more like a water bottle brand which kids can take water to school and keep it kool for hours.

lol Kp i hope this wasnt a comment by your younger son

[benbsb29]

Didnt they have an iKool version just in the recent past?! Looks like i'm losing track of the number of variants. :d

[nurni76]

I think Ford is unclear of its strategy ahead. Ikon is now turning to I Kaun?

[diabloo]

Ford IKON variant:
CLXi, EXi, 1.6 SXi, 1.6 ZXi,1.8 ZXi, Nxt, Flair, now iKool - all for the Josh machine.