Logging off Logan ! EDIT : Sales down 80%

mjothi · 9th October 2009, 00:24

Quote:

Originally Posted by contactme27

in Hyderabad, there are in descent number operating as Airport TAXIs.

Quote:

Originally Posted by srikanths1

Bhai, come to bangalore, every Meru is a logan and there are 100's of em

.. Its the same old indica story, as long as the taxi drivers run ogan you are not in trouble. You will have support.

That should be the initial buy. I wonder if they ever added new logans to the fleet.

Quote:

Originally Posted by phamilyman

But FYI - Meru etc are going after indigo XL CNG in delhi - NOT Logans. Despite logan having a factory fitted CNG (or suchlike) kit available!

+1. I do see many Marina in Bangalore for airport Meru cabs. Not sure if all these was new or other cab moved in this segment. Bcs, the sales chart of Marina was also not in big number.

prince_pervez · 9th October 2009, 07:43

Quote:

Originally Posted by Raj2402

Logan was a really good car, screwed up by Mahindra's service and the strange boxy looks of the car. The "cheap" tag associated with the car aggravated the falling sales.

Spot on! Not much damage done by the Sales and Service, but the el cheapo tag has really done them in. I mean who would want to invest 4L + and be called a cheap car owner. I know a friend who liked the car very much but wrote it off as his wifey did not want a cheap imaged, taxi branded car.

theMAG · 9th October 2009, 09:24

I've noticed that its human nature to extol the virtues of a car, irrespective of how significant/insignificant they might be, during its sunset. When a car is in production, its mostly brickbats!

maxbhp · 9th October 2009, 09:50

Indians wants either one of things for ensuring that they remain satisfied with the product.

1.Mango People

Good looks
Mileage .

2.Sensible mango people -

Long term value
Good service
Mileage

3.Enthusiast -

Emotional bond with the brand
Likeness for the particular model
overall performance
They can forgive everything else

As far as logan is concerned it will be satisfied only by customers belonging to the category of sensible mango people which is quite a rare breed in india hence its not finding good takers.

prince_pervez · 9th October 2009, 10:12

Quote:

Originally Posted by maxbhp

As far as logan is concerned it will be satisfied only by customers belonging to the category of sensible mango people which is quite a rare breed in india hence its not finding good takers.

I did not quite get what you are saying.

Sensible mango people are rare.
These people will be satisfied with the Logan.

Quote:

hence its not finding good takers

Correct, since these sensible mangos are rare, so are the sales.

What kind of mangoes are Mitsu, Toyota, Honda, TATA, MUL owners ?
Raw mangoes, ripe mangoes or rotten mangoes.

vinaydas · 9th October 2009, 10:28

logan i feel is an alternative to the indigo.
so sales of the logan should be equally good or equally bad.
but i do feel Renault Engineering makes this car much better than the indigo.
ive seen people rip this car on the airport roads.
too bad it dint get the success it deserved.

mjothi · 9th October 2009, 11:14

Quote:

Originally Posted by vinaydas

but i do feel Renault Engineering makes this car much better than the indigo.
ive seen people rip this car on the airport roads.

Yes, and I think no one says this car is bad. Car as such is wonderful. But the price at which it comes is what makes the equation bad.

MileCruncher · 9th October 2009, 11:29

The Logan is a good product and still has a fighting chance if Renault incorporates the changes suggested by MM to cater to Indian needs better. Trying to sell the same European recipe to India has not worked previously neither will it do in the future.Even McDonald's had to tweak its recipe/offering to succeed here.
Obstinance of Renault not to heed MM's advice sounds more like the French ego which thinks that whatever they do is right. Peugeot failed in India and Renault is also headed in the same direction.

pgsagar · 9th October 2009, 12:12

This was bound to happen. How long could they have pushed this shockingly ugly looking car? Since Renault was unheard name to general masses in India, they should have been carefull with their frist offering. But instead, they did exactly what Peugeot did earlier.

maxbhp · 9th October 2009, 12:23

Quote:

Originally Posted by prince_pervez

I did not quite get what you are saying.

I am sorry for putting out in a confusing manner.What I meant was that general public who is quite sensible enough to understand its core competency that is its rear seat comfort , spaciousness its a good vehicle and far better than what the competition is providing .

Mitusubishi, Toyota , Honda , Tata and Maruti each has a reputed core competency*.So these brands have a easier lever of customer acceptance if they bring out with a sensible product than a brand thats new to a market.The new brand also has an advantage that they can market their brand in a way they want the customer to percieve it to be like 'Skoda' as a luxury car maker.
* ( It may be brand image , preformance or any attributes of a vehicle due to it having a better global brand image or having a early start advantage )

In case of renault they are not reputed as the competitors hence if it has to sell it has to depend totally on the product and its attributes and making sure that customer 'want' is met with their product offering.Sadly , Logan doesn't . Its more in likes of PAL-Peugot's 307. Good car but its not what the customer 'want' in the context of indian market !

Sensible mangoes are rare means that I know personally after talking to many that very few people research and buy to satisfy their 'wants' . In short they have not been fully rational or sensible in buying process.

Logan has also made a mistake of not communicating the core competency of the vehicle to the Indian customer . I feel an INDIGO-XL like marketing effort thats totally focusing on its core competency can bring out better result.

prince_pervez · 9th October 2009, 12:29

^^Aah! Thanks for breaking it up that way! Thanks!

CBlazer · 9th October 2009, 14:26

It's sad that the Renault Logan sales are dwindling. If only they had fixed the cheap looking interiors. Even the mighty Honda was forced to upgrade to better looking interiors on the ANHC within a year (although some of us believe it was a well planned strategy

).

Whenever I use a Logan Meru cab, I'm amazed by the fantastic ride quality. I've been taking these cabs for over an year now and most of these have done over 80k km. I hardly hear a squeak or a rattle. In contrast most Marina Meru cabs have run less than half the Logans, but their suspensions feel anything but premium. Rattles and squeaks are a norm on the Marina cabs.

hrag · 9th October 2009, 14:35

Quote:

Originally Posted by srikanths1

Bhai, come to bangalore, every Meru is a logan and there are 100's of em

..

This statement is incorrect. Every Meru is NOT a Logan.

prince_pervez · 9th October 2009, 14:46

Quote:

Originally Posted by hrag

This statement is incorrect. Every Meru is NOT a Logan.

Yes, I have seen a couple of TATA Indigo Marinas as well. One wrecked right here in the Accident Pics thread.

emkay456 · 11th October 2009, 09:25

I was discussing with my family of the ride quality in comparison with my Swift. We were tra velling to the airport from Panvel to catch a flight in a Meru. It is a good vehicle spacious and with good a/c. Meru guy told me that the sales have survived due to the Meru tieup with Mahindra.
I would look at upgrading to this vehicle in 2-3 years once I feel its time to change my Swift. But I doubt Logan will be around.

9th October 2009, 09:24	#288
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	I've noticed that its human nature to extol the virtues of a car, irrespective of how significant/insignificant they might be, during its sunset. When a car is in production, its mostly brickbats!
	() Thanks

9th October 2009, 09:50	#289
maxbhp Senior - BHPian Join Date: May 2006 Location: C C K Posts: 1,382 Thanked: 89 Times View My Garage	Indians wants either one of things for ensuring that they remain satisfied with the product. 1.Mango People Good looks Mileage . 2.Sensible mango people - Long term value Good service Mileage 3.Enthusiast - Emotional bond with the brand Likeness for the particular model overall performance They can forgive everything else As far as logan is concerned it will be satisfied only by customers belonging to the category of sensible mango people which is quite a rare breed in india hence its not finding good takers.
	() Thanks

9th October 2009, 10:28	#291
vinaydas Senior - BHPian Join Date: Apr 2007 Location: Bengaluru Posts: 1,399 Thanked: 148 Times	logan i feel is an alternative to the indigo. so sales of the logan should be equally good or equally bad. but i do feel Renault Engineering makes this car much better than the indigo. ive seen people rip this car on the airport roads. too bad it dint get the success it deserved.
	() Thanks

9th October 2009, 11:29	#293
MileCruncher Senior - BHPian Join Date: Jan 2009 Location: MH01 Posts: 4,235 Thanked: 589 Times View My Garage	The Logan is a good product and still has a fighting chance if Renault incorporates the changes suggested by MM to cater to Indian needs better. Trying to sell the same European recipe to India has not worked previously neither will it do in the future.Even McDonald's had to tweak its recipe/offering to succeed here. Obstinance of Renault not to heed MM's advice sounds more like the French ego which thinks that whatever they do is right. Peugeot failed in India and Renault is also headed in the same direction.
	() Thanks

9th October 2009, 12:12	#294
pgsagar Senior - BHPian Join Date: Nov 2006 Location: Vizag Posts: 2,623 Thanked: 3,553 Times View My Garage	This was bound to happen. How long could they have pushed this shockingly ugly looking car? Since Renault was unheard name to general masses in India, they should have been carefull with their frist offering. But instead, they did exactly what Peugeot did earlier.
	() Thanks

9th October 2009, 12:29	#296
prince_pervez Senior - BHPian Join Date: Dec 2006 Location: Redwood shores, CA, USA Posts: 4,210 Thanked: 51 Times View My Garage	^^Aah! Thanks for breaking it up that way! Thanks!
	() Thanks

9th October 2009, 14:26	#297
CBlazer BHPian Join Date: Sep 2006 Location: Bangalore Posts: 596 Thanked: 17 Times	It's sad that the Renault Logan sales are dwindling. If only they had fixed the cheap looking interiors. Even the mighty Honda was forced to upgrade to better looking interiors on the ANHC within a year (although some of us believe it was a well planned strategy ). Whenever I use a Logan Meru cab, I'm amazed by the fantastic ride quality. I've been taking these cabs for over an year now and most of these have done over 80k km. I hardly hear a squeak or a rattle. In contrast most Marina Meru cabs have run less than half the Logans, but their suspensions feel anything but premium. Rattles and squeaks are a norm on the Marina cabs.
	() Thanks

11th October 2009, 09:25	#300
emkay456 BHPian Join Date: Aug 2006 Location: Mumbai Posts: 388 Thanked: 7 Times	I was discussing with my family of the ride quality in comparison with my Swift. We were tra velling to the airport from Panvel to catch a flight in a Meru. It is a good vehicle spacious and with good a/c. Meru guy told me that the sales have survived due to the Meru tieup with Mahindra. I would look at upgrading to this vehicle in 2-3 years once I feel its time to change my Swift. But I doubt Logan will be around.
	() Thanks