Fiat Adventure - New Print Advt

hasopi · 25th July 2005, 10:08

Yday, I saw a reasonably big hoarding by FIAT ( not by TVS) at Marathahalli ring road junction, Bangalore for ADVENTURE.

It says" EXPLORE LIKE THE WIND : FIAT ADVENTURE CHASE HORIZONS"

Now I feel pretty sure that they are doing something to revive fortunes of FIAT.

cheers.

moralfibre · 25th July 2005, 11:16

Here is a picture of the advertisements for the Adventure.

Thanks to Rishi Kapoor for these exclusive image

lamborghini · 25th July 2005, 12:01

Saw a couple of these in the suburbs and in Pune.
Was both happy but sad.
Happy that they were getting down to business but sad because they could indeed do a much better job.

typeOnegative · 25th July 2005, 12:02

Hey Lambo. Atleast it is a start.

normally_crazy · 25th July 2005, 12:52

Hahahahaha

This Thread should be advertised as

The Ultimate Obessesion - FIAT

Sush · 25th July 2005, 13:05

Lets hope that now things work out for Fiat India. Adventure is a solid car. I think it will scare the small cars on the road.. :-)

rishi_kapoor · 25th July 2005, 13:10

Quote:

Originally Posted by moralfibre

Here is a picture of the advertisements for the Adventure.

Thanks to Rishi Kapoor for these exclusive image

Dude you are welcome anytime! I am trying to get info on Fiat's campaign during India-Srilanka series.

tsk1979 · 25th July 2005, 13:15

I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. Of course there will be a 85bhp difference for the petrol version, but then the 70bhp diesel will be the one which will give it a run for the money. Fiat has a long way to go to understand indian consumers psyche.

merve_extreme · 25th July 2005, 13:30

Quote:

Originally Posted by tsk1979

I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. Of course there will be a 85bhp difference for the petrol version, but then the 70bhp diesel will be the one which will give it a run for the money. Fiat has a long way to go to understand indian consumers psyche.

there will be no marina adventure.Marina is the adventure version of the Indigo.i haven't seen many Marina's though.

typeOnegative · 25th July 2005, 13:32

Quote:

Originally Posted by tsk1979

I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. ... Fiat has a long way to go to understand indian consumers psyche.

That would be a different customer segment dude. I wonder if Tata tactics would work there. The person who is buying an Adventure is a different person from the one who is comparing a Palio to an Indica or a Petra to an Indigo.

hasopi · 25th July 2005, 13:45

Quote:

Originally Posted by tsk1979

I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. Of course there will be a 85bhp difference for the petrol version, but then the 70bhp diesel will be the one which will give it a run for the money. Fiat has a long way to go to understand indian consumers psyche.

yes..then that car may not even have a decent upholstery also..still we will buy it..we are Indians

tsk1979 · 25th July 2005, 13:49

No, there is something which is called Advent, was on display at an Auto show

ritik123 · 25th July 2005, 15:57

Why doesnt Fiat do something about its Dealer network and ASS ???

Whats the point in launching new cars or renaming old cars, or putting up hoardings etc etc. These tactics wont work unless people have confidence in the Fiat Brand.

Fiat cars may be good but buying a car is only the beginning. ASS is what determines the success of any company.

RX135 · 25th July 2005, 16:04

Quote:

Originally Posted by tsk1979

Fiat has a long way to go to understand indian consumers psyche.

Quite true! Tata has now established enough credibility as a brand, while Fiat went downhill all the while. Tata/Maruti have greatly capitalized on our hunger for FE and economy.

Rover · 25th July 2005, 16:15

I don't think it would work for FIAT. About 3 weeks back I went to the Bangalore dealer (Sundaram) and asked for a test ride. They said no demo car available.

They said it is proven car why do you need to test drive?

Plan B suggested, drive the Petra same engine....

Will anyone buy without a test drive?? I must give them credit. They called me several times to ask my decision.

If only FIAT would learn.....

25th July 2005, 10:08	#1
hasopi BANNED Join Date: Oct 2004 Location: Bangalore Posts: 177 Thanked: 0 Times	Fiat Adventure - New Print Advt Yday, I saw a reasonably big hoarding by FIAT ( not by TVS) at Marathahalli ring road junction, Bangalore for ADVENTURE. It says" EXPLORE LIKE THE WIND : FIAT ADVENTURE CHASE HORIZONS" Now I feel pretty sure that they are doing something to revive fortunes of FIAT. cheers.
	() Thanks

25th July 2005, 11:16	#2
moralfibre Team-BHP Support Join Date: Dec 2004 Location: MH-12 Posts: 8,443 Thanked: 13,955 Times	Here is a picture of the advertisements for the Adventure. Thanks to Rishi Kapoor for these exclusive image
	() Thanks

25th July 2005, 12:01	#3
lamborghini Distinguished - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 6,112 Thanked: 5,758 Times View My Garage	Saw a couple of these in the suburbs and in Pune. Was both happy but sad. Happy that they were getting down to business but sad because they could indeed do a much better job.
	() Thanks

25th July 2005, 12:02	#4
typeOnegative Senior - BHPian Join Date: Oct 2004 Location: Vikhroli, Mumbai, India Posts: 1,503 Thanked: 27 Times	Hey Lambo. Atleast it is a start.
	() Thanks

25th July 2005, 12:52	#5
normally_crazy Senior - BHPian Join Date: Feb 2004 Location: Mumbai Posts: 4,369 Thanked: 528 Times View My Garage	Hahahahaha This Thread should be advertised as The Ultimate Obessesion - FIAT
	() Thanks

25th July 2005, 13:05	#6
Sush BHPian Join Date: Apr 2005 Location: Noida, New York Posts: 308 Thanked: 2 Times	Lets hope that now things work out for Fiat India. Adventure is a solid car. I think it will scare the small cars on the road.. :-)
	() Thanks

25th July 2005, 13:15	#8
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,790 Times View My Garage	I predict the moment things start working for fiat, Tata will come out with a Marina adventure(Advent it is called) and undercut fiat by a lakh. Of course there will be a 85bhp difference for the petrol version, but then the 70bhp diesel will be the one which will give it a run for the money. Fiat has a long way to go to understand indian consumers psyche.
	() Thanks

25th July 2005, 13:49	#12
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,790 Times View My Garage	No, there is something which is called Advent, was on display at an Auto show
	() Thanks

25th July 2005, 15:57	#13
ritik123 BHPian Join Date: Jul 2005 Location: United States Posts: 123 Thanked: 4 Times	Why doesnt Fiat do something about its Dealer network and ASS ??? Whats the point in launching new cars or renaming old cars, or putting up hoardings etc etc. These tactics wont work unless people have confidence in the Fiat Brand. Fiat cars may be good but buying a car is only the beginning. ASS is what determines the success of any company.
	() Thanks

25th July 2005, 16:15	#15
Rover BHPian Join Date: Mar 2005 Location: Bangalore, Airplanes, Hotel Rooms Posts: 112 Thanked: Once	I don't think it would work for FIAT. About 3 weeks back I went to the Bangalore dealer (Sundaram) and asked for a test ride. They said no demo car available. They said it is proven car why do you need to test drive? Plan B suggested, drive the Petra same engine.... Will anyone buy without a test drive?? I must give them credit. They called me several times to ask my decision. If only FIAT would learn.....
	() Thanks

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