Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)

COSY RAJA · 11th November 2009, 09:23

The way VW is positioning itself in India through these huge ads that talk of lineage,technology, safety, investments (India facilities) goes on show that these guys are very serious about India and Indian Market. Do they have a choice not to go big in India what with the rest of the world taking more time to get their economies sorted out.
The Germans are hear for the long haul - which will have a rub off effect on all their customer engagement activities including after sales service and cost of ownership.
So for all customers and would be customers of VW stable this is god news. Sure things will only get better and better for e car lovers.

Raja
Scorpio SLX/ Skoda 1.8 TPI/ Bullet STD 350.

ashthedivx · 11th November 2009, 09:44

WOW !! is the only word after seeing today's TOI-VW edition.

Best of luck VW and i sincerely hope if starting indian manufacturing unit can lower jetta price with a great margin. I love Jetta for it's sophistication, simplicity.

kvish · 11th November 2009, 10:05

Fantastic ads. Truly makes a car lovers day! Beetle is just awesome! and so is the Toureg. The photo of the factory seems to indicate Polo hatches

No mention of polo though.

pb10gagan · 11th November 2009, 10:09

Quote:

Originally Posted by kvish

Fantastic ads. Truly makes a car lovers day! Beetle is just awesome! and so is the Toureg. The photo of the factory seems to indicate Polo hatches

No mention of polo though.

well, i looked at i very carefully, to me they looked like fabia hatches.
two colors, white and red.

Prithvi · 11th November 2009, 10:12

Same case here too. VW has done a fantastic job. This is the way to go for many other brands. Am sure sales will pick up with this advert. Must have costed them a bomb.

laluks · 11th November 2009, 10:13

I was quite happy to note that they explained technology to the common man in simple terms!!

tamojoym · 11th November 2009, 10:14

Me to was taken aback by the AD .Well the beetle is the one that interests me the more 2 litre engine and a whopping 140 Bhp power .Will look forward to it .
I hope VW live upto thier image of folk's wagan or the poeple car .
Nice way to introduce themselves in India .Yesterday I was reading that VW actually has knocked off Toyota as the largest producer of passenger cars .

I hope that the roads in our country improves so that we can enjoy the automobiles coming our way .

Latheesh · 11th November 2009, 10:24

Wow....I was surprised to see today's VW-TOI. Very good brand awareness by VW

motor spirit · 11th November 2009, 10:26

Guys , the 25th page of TOI speaks about the dealer network of VW . Im still surprised about this fact that with the introduction of 4-5 models by 2009 end & also coming up with Polo hatch with an yearly numbers of approx 60K -
will 2 dealers satisfy all sales & service requirements of customers in mega cities like Bangalore .

GTO · 11th November 2009, 10:29

Believe me, if you were to read this morning's edition of the Times, you can be forgiven for assuming that VW has taken over the Times Group. I don't remember the last time I saw any car manufacturer advertising so aggressively in a single edition. When I saw the 1st page plastered with a large VW logo, I went "hmmm". The second page was rubbish, it had so much text I bet not a single TOI reader actually went through. "Das Auto" What the heck is Das Auto? When you say your product is not a car but a Das Auto, kindly explain what Das Auto means (instead of expecting us to read through a 3,000 word essay before leaving for work). We're talking the masses here.

Then, as you browse through the rest of the newspaper, you see VW everywhere. Some ads were extremely eye catching, especially the one on the Beetle & VW's tech innovations. Get this : 13 TOI pages carried a VW ad, of which 6 were full page ads! That's about 5 crores worth of ads for the Mumbai edition alone. Was this all India? Then multiply this number exponentially.

This seems to be the start of a massive brand building exercise. What's up? Polo coming soon? Only a mass appeal product (read hatchback) needs this kind of mass advertising. VW folding up its sleeves for an attack on the market? Showing Audi & Skoda who is the real boss?

Some samples:

Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)-toi.jpg

Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)-toi-2.jpg

Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)-toi-3.jpg

Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)-toi-4.jpg

Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)-toi-5.jpg

Link to Times of India E Paper

neoonwheels · 11th November 2009, 10:30

It was a really nice way to introduce a company to the people. They advertised on almost all pages of TOI daily.

GTO · 11th November 2009, 10:35

Ah, you beat me to this thread, Skywalker!! I've just merged my post into your thread.

sukiwa · 11th November 2009, 10:36

Read about a blogger complaining about today's TOI edition. He seemed to be annoyed at too many advertisements by VW and less news and called today's edition as 'Times of Volkswagen'. We motorheads seem to have enjoyed it. Anyways, different people, different tastes.

safari_lover · 11th November 2009, 10:44

I have never seen a brand/company, Auto or otherwise, advertise like that before! It's just M A S S I V E! It's like a Gilchrist or a Sehwag taking guard for a batting blitzkrieg.

All the best VW!

ac 427 · 11th November 2009, 10:45

Quote:

Originally Posted by SkyWalker

Kiren, the last last page (Chakan Plant) - they claim the plant will start rolling out Polo by end 2009. But yeah - it surprising that Polo didn't get a seperate page considering the money they spent!

Quote:

Originally Posted by GTO

Believe me, if you were to read this morning's edition of the Times, you can be forgiven for assuming that VW has taken over the Times Group. I don't remember the last time I saw any car manufacturer advertising so aggressively in a single edition. When I saw the 1st page plastered with a large VW logo, I went "hmmm". The second page was rubbish, it had so much text I bet not a single TOI reader actually went through. "Das Auto" What the heck is Das Auto? When you say your product is not a car but a Das Auto, kindly explain what Das Auto means (instead of expecting us to read through a 3,000 word essay before leaving for work). We're talking the masses here.

@ skywallker, good thread, wanted to start this one but you beat me to this, the reason why polo must not be a part of this can be, they don't want to unveil the POlo. Maybe they are making something special for India.

@ gto, did you notice that there are NO other brands advertised on todays paper ??? that too is a 1st in the history of times of India.

Looks like Volkswagen is planning to 'stamp' its presence.

Cheers,
AC

11th November 2009, 09:23	#16
COSY RAJA BHPian Join Date: Oct 2009 Location: Coimbatore Posts: 28 Thanked: 0 Times	The way VW is positioning itself in India through these huge ads that talk of lineage,technology, safety, investments (India facilities) goes on show that these guys are very serious about India and Indian Market. Do they have a choice not to go big in India what with the rest of the world taking more time to get their economies sorted out. The Germans are hear for the long haul - which will have a rub off effect on all their customer engagement activities including after sales service and cost of ownership. So for all customers and would be customers of VW stable this is god news. Sure things will only get better and better for e car lovers. Raja Scorpio SLX/ Skoda 1.8 TPI/ Bullet STD 350.
	() Thanks

11th November 2009, 09:44	#17
ashthedivx Senior - BHPian Join Date: Feb 2007 Location: Delhi Posts: 1,356 Thanked: 24 Times	WOW !! is the only word after seeing today's TOI-VW edition. Best of luck VW and i sincerely hope if starting indian manufacturing unit can lower jetta price with a great margin. I love Jetta for it's sophistication, simplicity.
	() Thanks

11th November 2009, 10:05	#18
kvish BHPian Join Date: Jan 2006 Location: Bangalore Posts: 627 Thanked: 195 Times	Fantastic ads. Truly makes a car lovers day! Beetle is just awesome! and so is the Toureg. The photo of the factory seems to indicate Polo hatches No mention of polo though.
	() Thanks

11th November 2009, 10:12	#20
Prithvi BHPian Join Date: May 2005 Location: BANGALORE Posts: 302 Thanked: 25 Times	Same case here too. VW has done a fantastic job. This is the way to go for many other brands. Am sure sales will pick up with this advert. Must have costed them a bomb.
	() Thanks

11th November 2009, 10:13	#21
laluks Senior - BHPian Join Date: Sep 2008 Location: Bangalore Posts: 6,552 Thanked: 16,397 Times	I was quite happy to note that they explained technology to the common man in simple terms!!
	() Thanks

11th November 2009, 10:14	#22
tamojoym BHPian Join Date: Dec 2007 Location: Bangalore Posts: 69 Thanked: 27 Times	Me to was taken aback by the AD .Well the beetle is the one that interests me the more 2 litre engine and a whopping 140 Bhp power .Will look forward to it . I hope VW live upto thier image of folk's wagan or the poeple car . Nice way to introduce themselves in India .Yesterday I was reading that VW actually has knocked off Toyota as the largest producer of passenger cars . I hope that the roads in our country improves so that we can enjoy the automobiles coming our way . Last edited by tamojoym : 11th November 2009 at 10:15.
	() Thanks

11th November 2009, 10:24	#23
Latheesh Senior - BHPian Join Date: Dec 2007 Location: CNN/BLR Posts: 4,241 Thanked: 10,067 Times	Wow....I was surprised to see today's VW-TOI. Very good brand awareness by VW
	() Thanks

11th November 2009, 10:26	#24
motor spirit BHPian Join Date: Sep 2009 Location: bangalore Posts: 236 Thanked: 112 Times	Guys , the 25th page of TOI speaks about the dealer network of VW . Im still surprised about this fact that with the introduction of 4-5 models by 2009 end & also coming up with Polo hatch with an yearly numbers of approx 60K - will 2 dealers satisfy all sales & service requirements of customers in mega cities like Bangalore .
	() Thanks

11th November 2009, 10:29	#25
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,483 Thanked: 300,266 Times View My Garage	Times of India? Nope, VW of India Believe me, if you were to read this morning's edition of the Times, you can be forgiven for assuming that VW has taken over the Times Group. I don't remember the last time I saw any car manufacturer advertising so aggressively in a single edition. When I saw the 1st page plastered with a large VW logo, I went "hmmm". The second page was rubbish, it had so much text I bet not a single TOI reader actually went through. "Das Auto" What the heck is Das Auto? When you say your product is not a car but a Das Auto, kindly explain what Das Auto means (instead of expecting us to read through a 3,000 word essay before leaving for work). We're talking the masses here. Then, as you browse through the rest of the newspaper, you see VW everywhere. Some ads were extremely eye catching, especially the one on the Beetle & VW's tech innovations. Get this : 13 TOI pages carried a VW ad, of which 6 were full page ads! That's about 5 crores worth of ads for the Mumbai edition alone. Was this all India? Then multiply this number exponentially. This seems to be the start of a massive brand building exercise. What's up? Polo coming soon? Only a mass appeal product (read hatchback) needs this kind of mass advertising. VW folding up its sleeves for an attack on the market? Showing Audi & Skoda who is the real boss? Some samples: Link to Times of India E Paper
	() Thanks

11th November 2009, 10:30	#26
neoonwheels Senior - BHPian Join Date: Aug 2005 Location: Pune Posts: 2,064 Thanked: 1,875 Times View My Garage	It was a really nice way to introduce a company to the people. They advertised on almost all pages of TOI daily.
	() Thanks

11th November 2009, 10:35	#27
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,483 Thanked: 300,266 Times View My Garage	Ah, you beat me to this thread, Skywalker!! I've just merged my post into your thread.
	() Thanks

11th November 2009, 10:36	#28
sukiwa Senior - BHPian Join Date: Dec 2006 Location: pune Posts: 2,377 Thanked: 2,561 Times	news or advt Read about a blogger complaining about today's TOI edition. He seemed to be annoyed at too many advertisements by VW and less news and called today's edition as 'Times of Volkswagen'. We motorheads seem to have enjoyed it. Anyways, different people, different tastes.
	() Thanks

11th November 2009, 10:44	#29
safari_lover Senior - BHPian Join Date: Feb 2007 Location: Bengaluru / Bagdal Posts: 1,135 Thanked: 685 Times	I have never seen a brand/company, Auto or otherwise, advertise like that before! It's just M A S S I V E! It's like a Gilchrist or a Sehwag taking guard for a batting blitzkrieg. All the best VW!
	() Thanks

Thread Tools	Search this Thread
	Search this Thread: Advanced Search