Times of India? Nope, VW of India. EDIT: Vibrating ad on 11 Sept 2012 (Pg 26)

theEnd · 8th March 2010, 07:55

Just came back from my morning run and there seemed to be a VW advert on the front of the Bombay TOI. Not the whole front page... one of those irritating partial covers that obstructs the front page. Would have looked for more ads, but its my neighbor's newspaper!

ac 427 · 8th March 2010, 10:15

Just checked the Times of India, there is a GAPINg hole in the main edition of times of India, and a large back page which has the advert.

cheers,
ac

ac 427 · 8th March 2010, 10:20

hey guys,

thought ill start a new thread on this one, as i think it deserves a new thread.
todays times of india, has a hole in it, presumably in the shape of a polo, and the back page of the same has a full page advert of the same. Which states the Polo is on sale now.

cheers,
ac

throttleking · 8th March 2010, 11:59

I have never seen such an ad. fantastic it is. VW seems to be very serious about Indian market, moreover with polo.

recshenoy · 8th March 2010, 14:15

surely they have spent lot on these ads!
any idea how much they have spent on today's ad?

vkochar · 8th March 2010, 14:19

Not a gaping HOLE but HOLES !!! I did not count BUt there would be a VW polo on at least 10 - 15 times.

And Yes, the Back page and another full page so crazy it is !

theEnd · 8th March 2010, 14:58

The missing part of the newspaper is there to remind us of the missing 4th cylinder in VW's puny new engines!

amoghchaphalkar · 8th March 2010, 16:07

what was the point wasting so much paper ?

.anshuman · 8th March 2010, 16:19

Quote:

Originally Posted by theEnd

The missing part of the newspaper is there to remind us of the missing 4th cylinder in VW's puny new engines!

If they are so serious about India-
1. Why did they give us these mediocre 3cylinder engines?
2. How do they plan to sell car in volumes when with so less dealerships?
3. Why dont the dealerships have TD cars or even display cars yet? They dont even have photocopies of brochures or price lists forget about an original brochure.

Latheesh · 8th March 2010, 17:32

This is something crazy, but they achieved what they wanted from this. Heard lots of people discussing about POLO in office today.

We know another HOLE story now, hope they do not recover these ad expenditure by making a bigger HOLE in consumers pocket.

harishsegar · 8th March 2010, 17:48

OT: Reminds me of "Polo the mint with the hole"

The ad was definitely an eye catcher though.

Irish · 8th March 2010, 18:12

Quote:

Originally Posted by recshenoy

surely they have spent lot on these ads!
any idea how much they have spent on today's ad?

Giving an ad on just half page on Ascent costs around 5-6 lakhs of rupees that too on the 3rd page of ascent.

Now VW has totally changed the look and feel of the TOI (front page till the end - all editions of India) including the use of dye cutter, I am sure this would be in several crores of rupees.

Now guess, where and how would they recover it?

rjalihal · 8th March 2010, 18:27

Yea, I think the ad appeared in all editions of TOI all over India. Clever by a half I must say! VW definitely want to make it big in India. The Polo with its small engine is bound to do wonders. And yes, they are opening up new dealerships like crazy. Lets hope they can walk the talk!

vrprabhu · 8th March 2010, 18:27

Quote:

Originally Posted by Irish

Now guess, where and how would they recover it?

Which is better - to pay some superstar (movie/sport) crores of rupees to endorse a product - or take a day's issue of a daily and go to whole hog?

My vote goes to the latter

The ad was on the top of the supplement to the main paper - and it cleverly highlights all the features. If the top end version with all the goodies is less than 6 lakh, IMHO, it is very much worth it.

BTW, is this the first time we have 15 inch rubber on a hatch??

mxx · 8th March 2010, 18:29

the initial vw campaign (not the polo one) cost Rs.30 crores according to business today.

Source:
Business Today - India's leading business magazine

8th March 2010, 07:55	#241
theEnd BHPian Join Date: Nov 2005 Location: Bombay Posts: 534 Thanked: 6 Times View My Garage	Just came back from my morning run and there seemed to be a VW advert on the front of the Bombay TOI. Not the whole front page... one of those irritating partial covers that obstructs the front page. Would have looked for more ads, but its my neighbor's newspaper!
	() Thanks

8th March 2010, 10:15	#242
ac 427 Senior - BHPian Join Date: Oct 2005 Location: Mumbai Posts: 1,393 Thanked: 244 Times View My Garage	Times of India : Sold out : Now owned by Volkswagen Just checked the Times of India, there is a GAPINg hole in the main edition of times of India, and a large back page which has the advert. cheers, ac
	() Thanks

8th March 2010, 10:20	#243
ac 427 Senior - BHPian Join Date: Oct 2005 Location: Mumbai Posts: 1,393 Thanked: 244 Times View My Garage	Times of India - Volkswagen Polo Edition hey guys, thought ill start a new thread on this one, as i think it deserves a new thread. todays times of india, has a hole in it, presumably in the shape of a polo, and the back page of the same has a full page advert of the same. Which states the Polo is on sale now. cheers, ac
	() Thanks

8th March 2010, 11:59	#244
throttleking BHPian Join Date: Oct 2007 Location: Pune Posts: 804 Thanked: 447 Times	I have never seen such an ad. fantastic it is. VW seems to be very serious about Indian market, moreover with polo.
	() Thanks

8th March 2010, 14:15	#245
recshenoy Senior - BHPian Join Date: Mar 2008 Location: Mangalore / Bangalore Posts: 1,128 Thanked: 254 Times	surely they have spent lot on these ads! any idea how much they have spent on today's ad?
	() Thanks

8th March 2010, 14:19	#246
vkochar Senior - BHPian Join Date: Aug 2006 Location: Delhi / Agra / London Posts: 2,146 Thanked: 819 Times View My Garage	Not a gaping HOLE but HOLES !!! I did not count BUt there would be a VW polo on at least 10 - 15 times. And Yes, the Back page and another full page so crazy it is !
	() Thanks

8th March 2010, 14:58	#247
theEnd BHPian Join Date: Nov 2005 Location: Bombay Posts: 534 Thanked: 6 Times View My Garage	The missing part of the newspaper is there to remind us of the missing 4th cylinder in VW's puny new engines!
	() Thanks

8th March 2010, 16:07	#248
amoghchaphalkar BHPian Join Date: May 2009 Location: Pune Posts: 636 Thanked: 703 Times	what was the point wasting so much paper ?
	() Thanks

8th March 2010, 17:32	#250
Latheesh Senior - BHPian Join Date: Dec 2007 Location: CNN/BLR Posts: 4,243 Thanked: 10,081 Times	This is something crazy, but they achieved what they wanted from this. Heard lots of people discussing about POLO in office today. We know another HOLE story now, hope they do not recover these ad expenditure by making a bigger HOLE in consumers pocket. Last edited by Latheesh : 8th March 2010 at 17:36.
	() Thanks

8th March 2010, 17:48	#251
harishsegar BHPian Join Date: Jul 2005 Location: Mumbai Posts: 178 Thanked: 2 Times	OT: Reminds me of "Polo the mint with the hole" The ad was definitely an eye catcher though.
	() Thanks

8th March 2010, 18:27	#253
rjalihal BHPian Join Date: Dec 2008 Location: Bangalore Posts: 713 Thanked: 100 Times	Yea, I think the ad appeared in all editions of TOI all over India. Clever by a half I must say! VW definitely want to make it big in India. The Polo with its small engine is bound to do wonders. And yes, they are opening up new dealerships like crazy. Lets hope they can walk the talk!
	() Thanks

8th March 2010, 18:29	#255
mxx BHPian Join Date: Jan 2005 Location: Bangalore Posts: 761 Thanked: 266 Times	the initial vw campaign (not the polo one) cost Rs.30 crores according to business today. Source: Business Today - India's leading business magazine
	() Thanks