Why is Ritz DDIS not a hot selling car?

emkay456 · 2nd November 2009, 15:42

Today saw in the papers a advt. for a new edition of Ritz called Aura (diesel model). Is this something new ? Though only a frontal view is there, seems some change in the hatch design !!

JayD · 2nd November 2009, 16:03

I'm absolutely sure there is no sheet metal changes in this model. This is just another fake 'limited edition' with some accessories thrown in. The ritz diesel is not selling in good numbers anyways, hence this trick.

McLaren Rulez · 2nd November 2009, 16:25

Apart from the decals, the rest are all dealer level options anyway. Its just a small marketing gimmick

karanraheja · 2nd November 2009, 16:29

Desperation to sell the diesel from MSIL?? Looks quite obvious!! These changes wouldnt help it !!!

sdp1975 · 2nd November 2009, 16:32

Is this offer only for mumbai ?

Gilead · 2nd November 2009, 16:40

I am surprised that desperation has set in so soon within Maruti as far as the Ritz is concerned. This is the kind of stuff that they do typically a year or two after the car goes on sale. And why pick on 'Aura' when the Vista is already using that.

MAS · 2nd November 2009, 16:58

Wow.. MSIL is now desperate for success with the new small car launches. Ritz is not a good looking car, the rear end being the culprit. If they had got the rear-end right, this would have been a hot seller. Swift was the last small car from MSIL which was/is a run-away success. None of the small cars launched after that have been successful.

The advertisement also mentions that this "aura" is available only in Diesel version. MSIL could stop producing Diesel Ritz and produce more of Swift and Dezire with the same engines.

jigbarai · 2nd November 2009, 17:07

Celebration Edition !!

What on earth are they 'celebrating' on RITZ for ????

neoonwheels · 2nd November 2009, 17:13

The so called "Celebration" model is already available (can be made up) in after market

chncar · 2nd November 2009, 17:58

Clear indication that Ritz Diesel is a flop. Come to think of it, most of the Ritz cars I see are petrol. Can't fathom why though, one would think that budget conscious people who are in the market for Ritz would appreciate the frugality of Diesel.

IMO instead of resorting to these marketing gimmicks Maruti should price the Ritz Diesel like the Vista Diesel and I think then it will be a hit. Right now the entry level Ritz diesel without even a tacho sells for about the price of fully loaded Vista.

And whats the deal with calling it Aura, just like the Vista variant? If it was Hyundai they would have already thrown a fit and hired every lawyer in town to sue them.

Avenger · 2nd November 2009, 18:12

Personal opinion:

By naming the "new version" as Aura, MSIL are just trying to confuse the Vista buyers. Sales people from MSIL will surely hijack the name very soon and start advertising that they were the first to come up with that name

I have already said that Ritz is going to go the A-star / Estilo way. MSIL is delaying the K series engine in Swift only to sell the Ritz. But April 2010 will the d-day for Ritz. Once they change the engine in swift, people are going to buy the swift petrol. remeber MSIL will also need to replace the engine in DZire. so Ritz has nowhere to go and hide. The fact that MSIL can't sell the Ritz even with the national engine sums up everything people feel about the design.

Technocrat · 2nd November 2009, 18:17

This is a clear sign that they are not able to sell Diesel Ritz, first it was the new ad mentioning Diesel & now come the limited editions.

greenhorn · 2nd November 2009, 18:19

Aura? Sounds like a poor MSIL tribute to the Loaded Indica vista Aura Limited editions!

BenjiRoss · 2nd November 2009, 18:24

Lol - what are the chances that Tata will now sue them for using the name Aura?

gvvictor · 2nd November 2009, 18:24

Enquired with my friend in tamilnadu.. this celebration edition is meant for ahmedabad and mumbai region, he said. Ritz buyers of those regions enjoy. Guys, are you really serious..ritz is selling 6000+ units every month since its launch.

2nd November 2009, 15:42	#1
emkay456 BHPian Join Date: Aug 2006 Location: Mumbai Posts: 388 Thanked: 7 Times	Why is Ritz DDIS not a hot selling car? Today saw in the papers a advt. for a new edition of Ritz called Aura (diesel model). Is this something new ? Though only a frontal view is there, seems some change in the hatch design !! Attached Thumbnails
	() Thanks

2nd November 2009, 16:03	#2
JayD Senior - BHPian Join Date: Jun 2007 Location: Cochin! At last Posts: 3,236 Thanked: 2,568 Times View My Garage	I'm absolutely sure there is no sheet metal changes in this model. This is just another fake 'limited edition' with some accessories thrown in. The ritz diesel is not selling in good numbers anyways, hence this trick.
	() Thanks

2nd November 2009, 16:25	#3
McLaren Rulez Senior - BHPian Join Date: Dec 2007 Location: Mysore Posts: 3,385 Thanked: 5,090 Times	Apart from the decals, the rest are all dealer level options anyway. Its just a small marketing gimmick
	() Thanks

2nd November 2009, 16:29	#4
karanraheja Senior - BHPian Join Date: Feb 2008 Location: Coimbatore Posts: 1,961 Thanked: 436 Times	Desperation to sell the diesel from MSIL?? Looks quite obvious!! These changes wouldnt help it !!!
	() Thanks

2nd November 2009, 16:32	#5
sdp1975 Senior - BHPian Join Date: Aug 2009 Location: Bangalore Posts: 1,700 Thanked: 1,273 Times View My Garage	Is this offer only for mumbai ?
	() Thanks

2nd November 2009, 16:40	#6
Gilead Senior - BHPian Join Date: May 2009 Location: Chennai Posts: 2,142 Thanked: 60 Times	I am surprised that desperation has set in so soon within Maruti as far as the Ritz is concerned. This is the kind of stuff that they do typically a year or two after the car goes on sale. And why pick on 'Aura' when the Vista is already using that.
	() Thanks

2nd November 2009, 16:58	#7
MAS Senior - BHPian Join Date: Oct 2007 Location: Chennai Posts: 1,940 Thanked: 1,614 Times	Wow.. MSIL is now desperate for success with the new small car launches. Ritz is not a good looking car, the rear end being the culprit. If they had got the rear-end right, this would have been a hot seller. Swift was the last small car from MSIL which was/is a run-away success. None of the small cars launched after that have been successful. The advertisement also mentions that this "aura" is available only in Diesel version. MSIL could stop producing Diesel Ritz and produce more of Swift and Dezire with the same engines.
	() Thanks

2nd November 2009, 17:07	#8
jigbarai BHPian Join Date: Sep 2009 Location: Mumbai Posts: 554 Thanked: 29 Times	Celebration Edition !! What on earth are they 'celebrating' on RITZ for ????
	() Thanks

2nd November 2009, 17:13	#9
neoonwheels Senior - BHPian Join Date: Aug 2005 Location: Pune Posts: 2,064 Thanked: 1,875 Times View My Garage	The so called "Celebration" model is already available (can be made up) in after market
	() Thanks

2nd November 2009, 17:58	#10
chncar BHPian Join Date: Feb 2008 Location: Chennai Posts: 778 Thanked: 542 Times	Clear indication that Ritz Diesel is a flop. Come to think of it, most of the Ritz cars I see are petrol. Can't fathom why though, one would think that budget conscious people who are in the market for Ritz would appreciate the frugality of Diesel. IMO instead of resorting to these marketing gimmicks Maruti should price the Ritz Diesel like the Vista Diesel and I think then it will be a hit. Right now the entry level Ritz diesel without even a tacho sells for about the price of fully loaded Vista. And whats the deal with calling it Aura, just like the Vista variant? If it was Hyundai they would have already thrown a fit and hired every lawyer in town to sue them.
	() Thanks

2nd November 2009, 18:12	#11
Avenger BHPian Join Date: Feb 2009 Location: Pune Posts: 57 Thanked: 3 Times	Personal opinion: By naming the "new version" as Aura, MSIL are just trying to confuse the Vista buyers. Sales people from MSIL will surely hijack the name very soon and start advertising that they were the first to come up with that name I have already said that Ritz is going to go the A-star / Estilo way. MSIL is delaying the K series engine in Swift only to sell the Ritz. But April 2010 will the d-day for Ritz. Once they change the engine in swift, people are going to buy the swift petrol. remeber MSIL will also need to replace the engine in DZire. so Ritz has nowhere to go and hide. The fact that MSIL can't sell the Ritz even with the national engine sums up everything people feel about the design.
	() Thanks

2nd November 2009, 18:17	#12
Technocrat Senior - BHPian Join Date: Feb 2004 Location: GTA Posts: 14,813 Thanked: 2,700 Times	This is a clear sign that they are not able to sell Diesel Ritz, first it was the new ad mentioning Diesel & now come the limited editions.
	() Thanks

2nd November 2009, 18:19	#13
greenhorn Senior - BHPian Join Date: Apr 2007 Location: KL-01 Posts: 7,744 Thanked: 4,386 Times View My Garage	Aura? Sounds like a poor MSIL tribute to the Loaded Indica vista Aura Limited editions!
	() Thanks

2nd November 2009, 18:24	#14
BenjiRoss Senior - BHPian Join Date: Jul 2008 Location: Tamilnadu Posts: 1,066 Thanked: 1,330 Times	Lol - what are the chances that Tata will now sue them for using the name Aura?
	() Thanks

2nd November 2009, 18:24	#15
gvvictor BHPian Join Date: Jul 2008 Location: trichi Posts: 33 Thanked: 0 Times	ritz rejoice Enquired with my friend in tamilnadu.. this celebration edition is meant for ahmedabad and mumbai region, he said. Ritz buyers of those regions enjoy. Guys, are you really serious..ritz is selling 6000+ units every month since its launch.
	() Thanks

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