Why is Ritz DDIS not a hot selling car?

harimakesh · 2nd November 2009, 18:34

It is indeed a great compliment to Tata for its successful accomplishment with Vista Aura. With Ritz-Aura announcement MSIL is for sure trying to take the equity Aura built by TATA with vista Aura!

Go TATA Go the Hyundai way to Sue MSIL.

Win the case and get the Damage compensation from MSIL to pass it on to TATA aura customers and aspirants

skumar · 2nd November 2009, 18:36

I feel even the pertol Ritz is not doing that great. I bought Ritz Vxi in Sep'09 from Pratham motors. The dealer initiallied told me 4 weeks time for White colord one, then I told him I am going for Indica Vista. He immeidately called me in the evening and said he will deliver tomorrow If I make full payment. Same had happend with my frined. I think dealers are trying to sell the cars by saying that there is a waiting period.

Sudan_NFS · 2nd November 2009, 18:53

Quote:

Originally Posted by skumar

I feel even the pertol Ritz is not doing that great. I bought Ritz Vxi in Sep'09 from Pratham motors. The dealer initiallied told me 4 weeks time for White colord one, then I told him I am going for Indica Vista. He immeidately called me in the evening and said he will deliver tomorrow If I make full payment. Same had happend with my frined. I think dealers are trying to sell the cars by saying that there is a waiting period.

I think he should be delivering some one else white car to you ,since you are paying full payment and the other guy might be a an person paying through loan.

kiku007 · 2nd November 2009, 19:57

Quote:

Originally Posted by gvvictor

Guys, are you really serious..ritz is selling 6000+ units every month since its launch.

No doubt. But it's the diesel that's not finding takers. As you can see, even this Aura is for Diesel engined Ritz only.

Exclusive Aura Decal? - This one takes the cake

We should have a separate thread for Stupid marketing claims like these!

jkdas · 2nd November 2009, 20:05

Tomorrow's news : Tata sues Maruti for using the name Aura.

Gilead · 2nd November 2009, 20:24

Quote:

Originally Posted by gvvictor

Enquired with my friend in tamilnadu.. this celebration edition is meant for ahmedabad and mumbai region, he said. Ritz buyers of those regions enjoy. Guys, are you really serious..ritz is selling 6000+ units every month since its launch.

The Ritz may be moving 6K a month, but Maruti would have had certain internal targets to meet and it is fairly obvious they are not meeting it. My guess is that the target would have been closer to 9K a month. 6K a month would have been a mega hit for certain manufacturers, but Maruti operates at a different level.

Thinking out aloud, other than the shape of the back, why isn't the Ritz DDiS moving as much as the Swift DDiS. Is the shape the main reason? Then why are so many Ritz petrols selling?

Su-47 · 2nd November 2009, 20:43

@skumar:

Recently got the delivery of a Ritz-Zxi (got fed up of waiting for a new petrol engine on Swift).

This is what I learnt after talking to all dealers in BLR (yes, you read it right I spoke every dealer in BLR): Getting ready-stock delivery of Diesel, Lxi or Vxi is trivial (only the Pratham folks were acting smart). Even Vxi+ABS or Vdi+ABS is possible if you are flexible with colors. But, with Zxi there is definitely a waiting period involved.

Cheers,
Su-47

Digitonsam · 2nd November 2009, 20:58

A friend of mine working as SE at maruti told me that its hard to sell swift petrol and easy to sell diesel for ritz its the other way round. I asked him why the ritz diesel is not selling well. He explained, when a customer asks about ritz mileage, we usually tell them 17 or 18 with the new k series engine and with diesel around 20 to 21. With difference of hardly 3kmpl the customers opts for petrol instead of shelling out 80k more for the diesel. In case of swift petrol they quote 13kmpl. And for the discounts on ritz diesel, he said its mainly to convert waiting customers of dezire and swift diesel to opt for ritz. God knows whats true.

harry10 · 2nd November 2009, 21:45

Quote:

Originally Posted by jkdas

Tomorrow's news : Tata sues Maruti for using the name Aura.

What i would like to know is if the full name Tata Indica Vista Aura is patented or just Tata Indica Vista and Aura is treated as a variant which is not patented?

maglev · 3rd November 2009, 00:30

The Ritz isn't that bad to look at.

I mean if the Dezire / Original Santro can sell then why not the Ritz.

Its better built, Modern, fresher, and not that common in comparison to the Swift.

Then why?? may be its the Image of the Swift Diesel & Maruti K series engines which is the root cause of the reduced sales of the Ritz Diesel & Swift Petrol.

abhibh · 3rd November 2009, 00:37

Celebration of low sale figures of Ritz ?

H2O · 3rd November 2009, 01:58

Quote:

Originally Posted by JayD

I'm absolutely sure there is no sheet metal changes in this model. This is just another fake 'limited edition' with some accessories thrown in. The ritz diesel is not selling in good numbers anyways, hence this trick.

You stole my words!!!
How can they market this product as a "Limited Edition" by just adding some body graphics etc.?!?!

Zappo · 3rd November 2009, 02:26

Limited Edition and all they have to show for are some stupid "Ritz Aura Decals", Body graphics et al. God! Someone please throw the new Indica Vista Limited edition with all that dark brown roof and all hand stitched leather interiors, Alloys etc at them. Maruti needs to learn how to make a real limited edition vehicle even if you are leaving tech specs untouched. Never thought Tatas will be the ones to teach them that.

Paradox · 3rd November 2009, 03:29

Thanks Gilead for raising this question.

Quote:

Originally Posted by Gilead

Other than the shape of the back, why isn't the Ritz DDiS moving as much as the Swift DDiS. Is the shape the main reason? Then why are so many Ritz petrols selling?

I still don’t find an answer.
1. Is Swift DDiS giving a better mileage compared to Ritz DDiS?
2. Are we missing any features in Ritz DDiS?
Could someone shed some light on this please?

I almost decided on Ritz VDI + ABS and now having second thoughts.

Thanks in advance

budmaash · 3rd November 2009, 09:05

@Paradox, the main reason for Ritz Diesel not selling well is that the K-Series Engine in Ritz Petrol, gives much better mileage compared to the Swift Petrol when compared to Swift DDiS. Since the diesel vehicles cost more, people opt for Ritz Petrol instead of paying premium for the diesel.

It also helps that the K-Series engine is super silent and a joy to drive whereas most people are saying that the MJD in Ritz has become more noisy after being tuned for BS-IV.

2nd November 2009, 18:34	#16
harimakesh BHPian Join Date: Feb 2008 Location: Chennai/Kuwait Posts: 502 Thanked: 354 Times	It is indeed a great compliment to Tata for its successful accomplishment with Vista Aura. With Ritz-Aura announcement MSIL is for sure trying to take the equity Aura built by TATA with vista Aura! Go TATA Go the Hyundai way to Sue MSIL. Win the case and get the Damage compensation from MSIL to pass it on to TATA aura customers and aspirants
	() Thanks

2nd November 2009, 18:36	#17
skumar BHPian Join Date: Nov 2007 Location: BANGALORE Posts: 84 Thanked: 43 Times	I feel even the pertol Ritz is not doing that great. I bought Ritz Vxi in Sep'09 from Pratham motors. The dealer initiallied told me 4 weeks time for White colord one, then I told him I am going for Indica Vista. He immeidately called me in the evening and said he will deliver tomorrow If I make full payment. Same had happend with my frined. I think dealers are trying to sell the cars by saying that there is a waiting period.
	() Thanks

2nd November 2009, 20:05	#20
jkdas Senior - BHPian Join Date: Sep 2005 Location: Thiruvananthapu Posts: 9,687 Thanked: 1,492 Times View My Garage	Tomorrow's news : Tata sues Maruti for using the name Aura.
	() Thanks

2nd November 2009, 20:43	#22
Su-47 BHPian Join Date: Aug 2006 Location: Bangalore Posts: 692 Thanked: 332 Times	@skumar: Recently got the delivery of a Ritz-Zxi (got fed up of waiting for a new petrol engine on Swift). This is what I learnt after talking to all dealers in BLR (yes, you read it right I spoke every dealer in BLR): Getting ready-stock delivery of Diesel, Lxi or Vxi is trivial (only the Pratham folks were acting smart). Even Vxi+ABS or Vdi+ABS is possible if you are flexible with colors. But, with Zxi there is definitely a waiting period involved. Cheers, Su-47
	() Thanks

2nd November 2009, 20:58	#23
Digitonsam Newbie Join Date: Oct 2009 Location: Vadodara Posts: 24 Thanked: 0 Times	A friend of mine working as SE at maruti told me that its hard to sell swift petrol and easy to sell diesel for ritz its the other way round. I asked him why the ritz diesel is not selling well. He explained, when a customer asks about ritz mileage, we usually tell them 17 or 18 with the new k series engine and with diesel around 20 to 21. With difference of hardly 3kmpl the customers opts for petrol instead of shelling out 80k more for the diesel. In case of swift petrol they quote 13kmpl. And for the discounts on ritz diesel, he said its mainly to convert waiting customers of dezire and swift diesel to opt for ritz. God knows whats true.
	() Thanks

3rd November 2009, 00:30	#25
maglev BHPian Join Date: Nov 2008 Location: New Delhi Posts: 840 Thanked: 153 Times View My Garage	The Ritz isn't that bad to look at. I mean if the Dezire / Original Santro can sell then why not the Ritz. Its better built, Modern, fresher, and not that common in comparison to the Swift. Then why?? may be its the Image of the Swift Diesel & Maruti K series engines which is the root cause of the reduced sales of the Ritz Diesel & Swift Petrol.
	() Thanks

3rd November 2009, 00:37	#26
abhibh Senior - BHPian Join Date: Sep 2005 Location: Back in the HOOD near you! Posts: 2,768 Thanked: 39 Times	Celebration of low sale figures of Ritz ?
	() Thanks

3rd November 2009, 02:26	#28
Zappo Team-BHP Support Join Date: Oct 2005 Location: Hyderabad Posts: 5,922 Thanked: 2,699 Times	Limited Edition and all they have to show for are some stupid "Ritz Aura Decals", Body graphics et al. God! Someone please throw the new Indica Vista Limited edition with all that dark brown roof and all hand stitched leather interiors, Alloys etc at them. Maruti needs to learn how to make a real limited edition vehicle even if you are leaving tech specs untouched. Never thought Tatas will be the ones to teach them that.
	() Thanks

3rd November 2009, 09:05	#30
budmaash Newbie Join Date: Mar 2009 Location: New Delhi Posts: 19 Thanked: 0 Times	@Paradox, the main reason for Ritz Diesel not selling well is that the K-Series Engine in Ritz Petrol, gives much better mileage compared to the Swift Petrol when compared to Swift DDiS. Since the diesel vehicles cost more, people opt for Ritz Petrol instead of paying premium for the diesel. It also helps that the K-Series engine is super silent and a joy to drive whereas most people are saying that the MJD in Ritz has become more noisy after being tuned for BS-IV.
	() Thanks