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Old 11th December 2009, 11:53   #16
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I'm not too sure about that. Suzuki will go extinct if it does not achieve economies of scale. Suzuki needs VW more than the other way around. Yes, from an Indian market point of view, VW is a bit player. However in the emerging markets of China, Latin America and E. Europe, VW has huge market shares. VW is also a technological leader in petrol and diesel technology. Its weakness is in the low cost, small car segment.

Originally Posted by rr_zen View Post
+1 to that. Also, the remark made by Osamu Suzuki that they dont want others telling them how to run the business reaffirms it.
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Old 11th December 2009, 11:56   #17
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Suzuki, after making errrr, taking Indian peoples for ride, in M-800, Zen, Alto, A-star and conveying us Indian's about how these are the Different products, and made a huge amount of money, finally is able to impress VW too.
Even VW is convinced that only and only Suzuki, (heck, it even took the whole of the Govt. of India for ride ) is the company which can do this. and yes, sorry Fiat and GM you too are included in the list.
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Old 16th March 2011, 23:55   #18
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Default Re: Volkswagen-Suzuki to roll out Rs 2.5-lakh car in India

Source: Report: Volkswagen-Suzuki Partnership Off to Less-Than-Stellar Start - WOT

"The Financial Times reports the German and Japanese automakers have made little progress since joining forces in late 2009, and cultural differences are supposedly primarily to blame. Though Volkswagenis hot on making headway into Asia’s small-car market, Suzuki hasn’t been as open as VW hoped.
“We are still in a period where we have to establish trust,” said Martin Winterkorn, VW CEO. “We here in the western world are sometimes more decisive…the Japanese culture of achieving consensus is difficult.”
With an ambitious growth goal in mind, VW is reportedly very anxious over gaining access to Maruti Suzuki, the Suzuki subsidiary that currently holds over half of the Indian auto market. Though Suzuki has been relatively stagnant in the United States, its small cars are strong sellers in other parts of the globe.
Suzuki planned to use its tie-up with VW to gain ground on diesel engines and hybrid and electric vehicles. An anonymous
VW executive says a lack of transparency has led to a slow Suzuki, as the Japanese end hasn’t acquired as much technology as it wanted."

Seems nothing is going smooth as of now. Will they part ways soon?

Last edited by romeomidhun : 16th March 2011 at 23:56.
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Old 17th March 2011, 18:02   #19
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Default Re: Volkswagen-Suzuki to roll out Rs 2.5-lakh car in India

Well, the synergies in the VW-Suzuki partnership have not yet been tapped into, atleast at ground level. We have not seen Maruti Suzuki using VW diesel technology nor have VW utilised Suzuki's small car expertise. Maybe there is something in the pipeline soon?
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