Pics: Tata Motors unveil the Aria (Indicruze) at the Auto Expo 2010. Video: Pg 52

lurker · 30th July 2010, 14:10

they are going about taking their sweet time in 'brand-building' since if they have any intention to price the Aria close to the fortuner then they need to be seen to be making rigorous efforts in improving the 'quality perception' about their products amongst general public. And hence the 'visible testing' done in full public glare and without any cover. Also the question is not whether they are ready for launch, they may have been ready eons ago but it is another matter that they may only launch this vehicle only when they sense a change in public perception towards their products.

It is very important for Tata to be seen doing all the 'rigorous testing' till the public is convinced that there is justification in paying 'fortuner prices' for a TATA product.

suman · 30th July 2010, 14:58

The Aria is going to be priced close to the Fortuner

?

You're kidding, right?

hot_wheels · 30th July 2010, 16:13

I talked with a dealer in Andhra about Aria. He said that the Price range is 11 to 14 lakhs, and there is no way the base variant would be cheaper than 11 lakhs. He didn't divulge further but confirmed that it will come with the 2.2 dicor mill tuned to churn out 170 horses. The launch would be late September.

He also said that Tata is very serious with this vehicle and ordered all the dealerships to recruit special marketing team with highly knowledgeable personnel to handle Aria sales. And the most important thing that he said: That TATA wants to get this vehicle 100% glitch free right from the launch and hence the delay.

My Dad's Nano (he applied for it on the first day of bookings) is ready for delivery in a few days and thats the reason I went to the dealership. Though its his third car, him a I are very eager to bring that little thing home.

lurker · 30th July 2010, 16:26

Quote:

Originally Posted by suman

The Aria is going to be priced close to the Fortuner

?

You're kidding, right?

No i was serious. Some people on this thread were talking of pricing close to 17L for the fully loaded varient.

Dry Ice · 30th July 2010, 18:42

imo, the biggest challange for tata with aria is the common man's perception. tata for 15 lakh just does not make the cut, while a toyota at 20 is superb vfm!!

even tml is aware of this and that is exactly why they are taking this long to launch aria.

they have already burnt their fingers once with the indica, and am sure they don't want to repeat that.

so what we get will be a top class product, likely to present stiff competition to the other players, provided we give it a chance.

This would set the ball rolling for other high end products from tml, a sedan to counter the accord, laura, camry maybe?

I seriously want this car to do well.
Fingers crossed.

TaureanBull · 30th July 2010, 22:07

Tata Aria is being closely watched and a very much awaited vehicle. TATA has been smart in pricing their vehicles very well. One good example is Tata Manza. Indian mentality is driven by brand value. People may go ahead with closed eyes for a Toyota/Honda etc but will think twice before buying a TATA (read Indian Brands) vehicle for a 15L or so value. It is just because of the mentality.

IMO for the success of this vehicle the key is the pricing. Even if its a troublefree fully loaded vehicle its not likely to find many buyers at 15L price tag. A price tag of 10-12L will give many brands a run for their survival. But thats the price range of Safari. So ultimately, it leads to how close will it be priced to Safari. A very close pricing may kill Safari.

Is it a replacement for Safari or does Tata want both of them to survive together? If the case is second one then IMO in no way it can be priced near Safari price range. May be the lowest variant of Aria is priced at highest/mid variant of Safari.

31st July 2010, 00:24

Quote:

Originally Posted by MihirC

Are you sure that its gonna be launched in dec 2011, I guess its a typo error and you actually mean Jan 2011.

Sorry it was tping mistake... Please read 2010 instead of 2011.

It will be going to launch in Dec 2010 and will be available properly from Jan 2011.

Sorry for mistake

AK

gshanky · 31st July 2010, 03:37

Quote:

Originally Posted by ak_12001

Sorry it was tping mistake... Please read 2010 instead of 2011.

It will be going to launch in Dec 2010 and will be available properly from Jan 2011.

Sorry for mistake

AK

Since there is still a lot of confusion over the launch date from August 1st week to third week to september to december, lets try to go back and re-confirm few things posted already in this thread.

1) Can any one confirm if the limited production as in ~100 each has been started since last week of June?
2) Can any one confirm about the salesman / technician training for the dealerships?

If I should, I'll put my money on TATA launching before diwali so that it is easier to make the downpayment

airbender · 2nd August 2010, 20:30

If aria is priced at fortuner levels I would be disappointed with Tata. Pricing should be done based on cost+margin basis not on what the competition is selling for. Price has always been the USP for Tata's and they should maintain it with Aria also. Ofcourse it is also important to see what features are being offered for that price.

shortbread · 3rd August 2010, 02:57

Its really futile to worry about the Aria's pricing till:

The pricing is actually announced by Tata
We know what features each variant will come loaded with

There have been rumors ranging from 8-20 lacs..etc..etc...
Some have inside information while others heard it from their service guy. Then some of us have declared our own price bands.

I dont think Tata has given away any hints about its pricing, they are playing their cards close to their chest.

Its best we comment on the pricing when we really know something concrete.

DicKy · 9th August 2010, 07:45

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fx45 · 9th August 2010, 22:39

spotted the Aria near my home, luckily got a comparison pic with the innova, very sorry for bad quality pic, clicked from a cell fone and the cars were moving.

avishar · 9th August 2010, 23:14

Thats a very useful snap fx45,the aria looks a bit shorter than the innova,although breadth and hieght looks same.

kavesh55 · 9th August 2010, 23:23

Dear fx-45 where do you stay ? I was test driving the Aria yesterday, but not in the dark for sure.
Yes, it looks like a bigger innova but thats only on the outside inside its more for creature comforts, leather interiors Tata, they are leagues ahead in the quality of the material used, its a MUV Jazz for storage bins.
Plus it has got all the bells and whistles like 6 airbags, ABS, EBD, even rainsensing wipers.

aman9393 · 9th August 2010, 23:31

So the Aria has got better quality of materials?
How did you find the ride and handling of Aria compared to Innova?

30th July 2010, 14:10	#976
lurker Senior - BHPian Join Date: Jun 2006 Location: Tura Posts: 1,577 Thanked: 1,399 Times	they are going about taking their sweet time in 'brand-building' since if they have any intention to price the Aria close to the fortuner then they need to be seen to be making rigorous efforts in improving the 'quality perception' about their products amongst general public. And hence the 'visible testing' done in full public glare and without any cover. Also the question is not whether they are ready for launch, they may have been ready eons ago but it is another matter that they may only launch this vehicle only when they sense a change in public perception towards their products. It is very important for Tata to be seen doing all the 'rigorous testing' till the public is convinced that there is justification in paying 'fortuner prices' for a TATA product.
	() Thanks

30th July 2010, 14:58	#977
suman Senior - BHPian Join Date: Sep 2005 Location: Kolkata Posts: 4,589 Thanked: 278 Times View My Garage	The Aria is going to be priced close to the Fortuner? You're kidding, right?
	() Thanks

30th July 2010, 16:13	#978
hot_wheels Newbie Join Date: Apr 2008 Location: AP, India Posts: 13 Thanked: 0 Times	I talked with a dealer in Andhra about Aria. He said that the Price range is 11 to 14 lakhs, and there is no way the base variant would be cheaper than 11 lakhs. He didn't divulge further but confirmed that it will come with the 2.2 dicor mill tuned to churn out 170 horses. The launch would be late September. He also said that Tata is very serious with this vehicle and ordered all the dealerships to recruit special marketing team with highly knowledgeable personnel to handle Aria sales. And the most important thing that he said: That TATA wants to get this vehicle 100% glitch free right from the launch and hence the delay. My Dad's Nano (he applied for it on the first day of bookings) is ready for delivery in a few days and thats the reason I went to the dealership. Though its his third car, him a I are very eager to bring that little thing home.
	() Thanks

30th July 2010, 18:42	#980
Dry Ice Distinguished - BHPian Join Date: Sep 2008 Location: -- Posts: 3,497 Thanked: 7,010 Times	imo, the biggest challange for tata with aria is the common man's perception. tata for 15 lakh just does not make the cut, while a toyota at 20 is superb vfm!! even tml is aware of this and that is exactly why they are taking this long to launch aria. they have already burnt their fingers once with the indica, and am sure they don't want to repeat that. so what we get will be a top class product, likely to present stiff competition to the other players, provided we give it a chance. This would set the ball rolling for other high end products from tml, a sedan to counter the accord, laura, camry maybe? I seriously want this car to do well. Fingers crossed.
	() Thanks

30th July 2010, 22:07	#981
TaureanBull Senior - BHPian Join Date: Jun 2010 Location: New Delhi Posts: 1,071 Thanked: 326 Times View My Garage	Tata Aria is being closely watched and a very much awaited vehicle. TATA has been smart in pricing their vehicles very well. One good example is Tata Manza. Indian mentality is driven by brand value. People may go ahead with closed eyes for a Toyota/Honda etc but will think twice before buying a TATA (read Indian Brands) vehicle for a 15L or so value. It is just because of the mentality. IMO for the success of this vehicle the key is the pricing. Even if its a troublefree fully loaded vehicle its not likely to find many buyers at 15L price tag. A price tag of 10-12L will give many brands a run for their survival. But thats the price range of Safari. So ultimately, it leads to how close will it be priced to Safari. A very close pricing may kill Safari. Is it a replacement for Safari or does Tata want both of them to survive together? If the case is second one then IMO in no way it can be priced near Safari price range. May be the lowest variant of Aria is priced at highest/mid variant of Safari.
	() Thanks

2nd August 2010, 20:30	#984
airbender BHPian Join Date: Jan 2010 Location: miami. fl Posts: 450 Thanked: 196 Times	Aria pricing at Fortuner levels? If aria is priced at fortuner levels I would be disappointed with Tata. Pricing should be done based on cost+margin basis not on what the competition is selling for. Price has always been the USP for Tata's and they should maintain it with Aria also. Ofcourse it is also important to see what features are being offered for that price.
	() Thanks

3rd August 2010, 02:57	#985
shortbread BANNED Join Date: Apr 2008 Location: KL 7 Posts: 2,292 Thanked: 5,888 Times	Its really futile to worry about the Aria's pricing till: The pricing is actually announced by Tata We know what features each variant will come loaded with There have been rumors ranging from 8-20 lacs..etc..etc... Some have inside information while others heard it from their service guy. Then some of us have declared our own price bands. I dont think Tata has given away any hints about its pricing, they are playing their cards close to their chest. Its best we comment on the pricing when we really know something concrete.
	() Thanks

9th August 2010, 07:45	#986
DicKy Senior - BHPian Join Date: Jan 2010 Location: Thiruvanthapuram Posts: 3,577 Thanked: 10,481 Times	Post deleted by the Team-BHP Support : One-liners that add ZERO value to the thread are strictly prohibited on Team-BHP. In fact, they are considered as SPAM. Please do not hit the post submit button unless you have something of value to add to the thread. We advise you to visit our board rules before proceeding any further. Last edited by GTO : 9th August 2010 at 21:35.
	() Thanks $Received Infraction$

9th August 2010, 22:39	#987
fx45 Senior - BHPian Join Date: Jun 2007 Location: mumbai Posts: 1,823 Thanked: 384 Times	spotted the Aria near my home, luckily got a comparison pic with the innova, very sorry for bad quality pic, clicked from a cell fone and the cars were moving. Attached Thumbnails
	() Thanks

9th August 2010, 23:14	#988
avishar Senior - BHPian Join Date: Oct 2008 Location: kolkata/bangalore,india Posts: 2,896 Thanked: 4,115 Times	Thats a very useful snap fx45,the aria looks a bit shorter than the innova,although breadth and hieght looks same.
	() Thanks

9th August 2010, 23:23	#989
kavesh55 BHPian Join Date: Nov 2007 Location: Mumbai Posts: 745 Thanked: 46 Times	Dear fx-45 where do you stay ? I was test driving the Aria yesterday, but not in the dark for sure. Yes, it looks like a bigger innova but thats only on the outside inside its more for creature comforts, leather interiors Tata, they are leagues ahead in the quality of the material used, its a MUV Jazz for storage bins. Plus it has got all the bells and whistles like 6 airbags, ABS, EBD, even rainsensing wipers.
	() Thanks

9th August 2010, 23:31	#990
aman9393 BHPian Join Date: Nov 2009 Location: Mumbai Posts: 406 Thanked: 49 Times	So the Aria has got better quality of materials? How did you find the ride and handling of Aria compared to Innova?
	() Thanks

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