Vivekji05's new magazine - Quarter Mile!

GTO · 28th January 2010, 16:40

A BHPian - Vivekji05 - has only just released a new car magazine in the market. You guys will remember his threads:

The 1.6 Twins

500 BHP Skoda RS

Accord V6 Test

Well, I hope to see the same passion & straight forwardness in the magazine as well. With most car magazines retailing for between 60 - 100 bucks, Zigwheels created quite the flutter with its 10 rupee pricing (Link to related discussion (Zig Wheels out at Rs.10 a copy (A Times of India presentation))). Vivek takes it one step further.....Quarter Mile is entirely free! It's currently circulated within a set database of car owners. Of course, one can also register on the quartermile website for copies. Challenge? With free distribution, the revenue model depends entirely on advertisements. Keep those reviews unbiased, Vivek. Find your USP, it's a crowded marketplace out there. Your paper & picture quality are good to start with, content covered has got to be more comprehensive and go beyond 50 pages.

Good luck, man!

Vivekji05's new magazine - Quarter Mile!-quartermile-magazine-1.jpg

jkdas · 28th January 2010, 16:53

Wow ! All the best with the magazine.

planet_rocker · 28th January 2010, 16:57

Congrats Vivekji . - all the best with the magazine

Free distribution in select cities / database of car owners in select cities??

black12rr · 28th January 2010, 16:57

What is the website name ?

I dont know whether I am the only one who think this way , I am basically against printing paper .
Going fully digital is the way .And the speed at which the digital hits ppl will be faster and the number of ppl who get to access digital also increases many folds. Imagine ppl who forward this via digitally, it will be many times the size of hard copies.
So please plan to go fully digital . This will also reduce your distribution and manpower costs( zero basically ) .

Kudos ,all the best .

PS:This is the same reason I have stopped daily news papers and any other kind off mags.

V-16 · 28th January 2010, 17:00

Congrats Vivekji. Will get the mag for sure. All the best with it.

TracerBullet · 28th January 2010, 17:03

The website is Quarter Mile

Sankar · 28th January 2010, 17:08

Congrats Vivekji! Nice initiative distributing free is an industry first!

benbsb29 · 28th January 2010, 17:10

I got to know this right from the horse's mouth, since Vivek is also my friend on Orkut.

All the best to you, Vivek in this new venture, and knowing about your penchant for writing, as well as pics, i am sure success will come your way.

tsk1979 · 28th January 2010, 17:16

I went through the E-Version and am very much impressed! All the best vivekji!

BurningHeart · 28th January 2010, 17:17

Quote:

Originally Posted by GTO

A BHPian - Vivekji05 - has only just released a new car magazine in the market. You guys will remember his threads:

The 1.6 Twins

500 BHP Skoda RS

Accord V6 Test

And not to forget that wonderful drive test of ANHC in October 2009, which we all waited for so eagerly. http://www.team-bhp.com/forum/test-d...ty-driven.html

Vivek: All the best for the magazine. You will have a grand reception in the market.

BH.

rpmx1000 · 28th January 2010, 17:21

Nice to see this. All the best VivekJi. So now team-bhp can take some credit for building some enterpreneurs.

DCEite · 28th January 2010, 17:30

Quote:

Originally Posted by black12rr

What is the website name ?

I dont know whether I am the only one who think this way , I am basically against printing paper .
Going fully digital is the way .And the speed at which the digital hits ppl will be faster and the number of ppl who get to access digital also increases many folds. Imagine ppl who forward this via digitally, it will be many times the size of hard copies.
So please plan to go fully digital . This will also reduce your distribution and manpower costs( zero basically ) .

Kudos ,all the best .

PS:This is the same reason I have stopped daily news papers and any other kind off mags.

OT but you seem to be too much moved by Abhishek's Idea advertisements. Don't forget going fully digital does not neccessarily mean zero carbon emissions. Lot of people in the country don't have access to laptops/computers, and digital content is not recommended for long durations as it can be harmful for eyes. Also, there is energy (electrical) wasted in leu of not having to cut trees for paper.

Dippy · 28th January 2010, 17:30

Congratulations Vivek. I went through a copy of your magazine and really loved the quality. Even the paper quality and finish is really good. Keep up the good work and hope to read more from you soon.

harishnair · 28th January 2010, 17:33

Congratz Vivek and all the best for your magazine.

beejay · 28th January 2010, 17:36

Super duper. Sending out free copies at least during the initial days are bound to see your subscription grow in the later years.

Wish you luck.

28th January 2010, 16:40	#1
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,497 Thanked: 300,302 Times View My Garage	Vivekji05's new magazine - Quarter Mile! A BHPian - Vivekji05 - has only just released a new car magazine in the market. You guys will remember his threads: The 1.6 Twins 500 BHP Skoda RS Accord V6 Test Well, I hope to see the same passion & straight forwardness in the magazine as well. With most car magazines retailing for between 60 - 100 bucks, Zigwheels created quite the flutter with its 10 rupee pricing (Link to related discussion (Zig Wheels out at Rs.10 a copy (A Times of India presentation))). Vivek takes it one step further.....Quarter Mile is entirely free! It's currently circulated within a set database of car owners. Of course, one can also register on the quartermile website for copies. Challenge? With free distribution, the revenue model depends entirely on advertisements. Keep those reviews unbiased, Vivek. Find your USP, it's a crowded marketplace out there. Your paper & picture quality are good to start with, content covered has got to be more comprehensive and go beyond 50 pages. Good luck, man!
	(3) Thanks

28th January 2010, 16:53	#2
jkdas Senior - BHPian Join Date: Sep 2005 Location: Thiruvananthapu Posts: 9,687 Thanked: 1,492 Times View My Garage	Wow ! All the best with the magazine.
	() Thanks

28th January 2010, 16:57	#3
planet_rocker Senior - BHPian Join Date: Sep 2006 Location: Bong-land Posts: 2,323 Thanked: 426 Times	Congrats Vivekji . - all the best with the magazine Free distribution in select cities / database of car owners in select cities??
	() Thanks

28th January 2010, 16:57	#4
black12rr Senior - BHPian Join Date: Dec 2005 Location: Ridin earth now Posts: 1,278 Thanked: 339 Times	What is the website name ? I dont know whether I am the only one who think this way , I am basically against printing paper . Going fully digital is the way .And the speed at which the digital hits ppl will be faster and the number of ppl who get to access digital also increases many folds. Imagine ppl who forward this via digitally, it will be many times the size of hard copies. So please plan to go fully digital . This will also reduce your distribution and manpower costs( zero basically ) . Kudos ,all the best . PS:This is the same reason I have stopped daily news papers and any other kind off mags. Last edited by black12rr : 28th January 2010 at 17:03.
	() Thanks

28th January 2010, 17:00	#5
V-16 Senior - BHPian Join Date: May 2005 Location: mumbai Posts: 4,594 Thanked: 950 Times View My Garage	Congrats Vivekji. Will get the mag for sure. All the best with it.
	() Thanks

28th January 2010, 17:03	#6
TracerBullet BHPian Join Date: Feb 2005 Location: Bangalore Posts: 38 Thanked: 5 Times	The website is Quarter Mile
	(1) Thanks

28th January 2010, 17:08	#7
Sankar Senior - BHPian Join Date: May 2005 Location: Location Posts: 5,766 Thanked: 9,053 Times	Congrats Vivekji! Nice initiative distributing free is an industry first!
	() Thanks

28th January 2010, 17:10	#8
benbsb29 Team-BHP Support Join Date: Nov 2006 Location: Brisbane Posts: 9,963 Thanked: 13,151 Times View My Garage	I got to know this right from the horse's mouth, since Vivek is also my friend on Orkut. All the best to you, Vivek in this new venture, and knowing about your penchant for writing, as well as pics, i am sure success will come your way.
	() Thanks

28th January 2010, 17:16	#9
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,821 Times View My Garage	I went through the E-Version and am very much impressed! All the best vivekji!
	() Thanks

28th January 2010, 17:21	#11
rpmx1000 BHPian Join Date: Jun 2009 Location: Bangalore Posts: 396 Thanked: 36 Times	Nice to see this. All the best VivekJi. So now team-bhp can take some credit for building some enterpreneurs.
	() Thanks

28th January 2010, 17:30	#13
Dippy Senior - BHPian Join Date: Feb 2004 Location: Mumbai, India Posts: 7,557 Thanked: 2,459 Times	Congratulations Vivek. I went through a copy of your magazine and really loved the quality. Even the paper quality and finish is really good. Keep up the good work and hope to read more from you soon.
	() Thanks

28th January 2010, 17:33	#14
harishnair BHPian Join Date: Oct 2009 Location: Quilon/ Sharjah Posts: 511 Thanked: 5 Times	Congratz Vivek and all the best for your magazine.
	() Thanks

28th January 2010, 17:36	#15
beejay Senior - BHPian Join Date: Apr 2009 Location: The Nilgiris Posts: 1,963 Thanked: 204 Times View My Garage	Super duper. Sending out free copies at least during the initial days are bound to see your subscription grow in the later years. Wish you luck.
	() Thanks