| This is already an year old news.
This was reported by media back in March, 2009. Quote:
Maruti Suzuki, the country's largest car manufacturer, on Monday indicated that it planned to launch a 660-cc car in the coming years. In Japan , the 600-cc range includes the Cervo Mode(Our Zen) and the Alto. (They already phased out Zen, and if they are unable to make their 800 compete with Nano then where does it leave Alto ?)
Meanwhile, the company also plans to upgrade the Omni engine to make it compliant with the latest emission norms and launch an executive sedan to compete with the Toyota Corolla and the Honda Civic.
Talking to media persons in New Delhi on the car company's roadmap for the future, Shinzo Nakanishi, managing director of Maruti Suzuki , said, "The Suzuki 660-cc car is a good car for the Indian market, but it will take some years to launch it here." (Some time they say yes, then they say no, then yes again and later a maybe)
He said several issues needed to be addressed before the 660-cc car was launched. One is the large investment Maruti has made on commissioning a plant for the K-series engine, which runs the A Star and soon-to-be-launched Ritz. "We have to recover this investment first. Once that happens, we'll focus on the 660-cc car," said Nakanishi.
Maruti invested Rs 1,800 crore (Rs 18 billion) in 2008-09, and plans to invest another Rs 1,600 crore (Rs 16 billion) this year. A large portion of this money has been set aside for the development of the K-Series engine and a new plant in Gurgaon. 
Second, to launch the 660-cc car in the domestic market, Maruti's assembly lines in Manesar and Gurgaon will have to be recalibrated, which was not possible given the waiting period for models like the Swift and Dzire.
"Third, the 660-cc engine needs to be upgraded to meet Bharat 4 norms, which push up the cost of the car," said Nakanishi.
Nakanishi also made it clear that, contrary to earlier reports, the Omni will not be phased out when the Bharat IV emission norms come into effect next year in around 11 cities. 
"Every month, we sell about 7,000 units of the Omni on an average. That's a good number and we would not like to let go of it. Our engineers are working to upgrade the Omni's engine to meet the new emission norms, so the Omni will not be phased out," he said. (Doesn't seem like they care about pollution or safety, just like their costumers )
The company had also begun work to upgrade the Maruti 800 [ Images ] engine so that it could become Bharat 4 compliant, but Nakanishi said, "We have had no progress on the Maruti 800".
Maruti had earlier indicated that the upgrade of the car to the new emission norms would make it expensive. Instead, Nakanishi hinted that the company was working on ways to reduce the cost of the Alto.
On the executive sedan, Nakanishi said the plan is to introduce the concept car Kizashi, which was displayed at the Toyota Motor Show, after it is launched in Japan.
"With the current slowdown afflicting the Japanese and US economies, it's difficult to say when we will start the production of this concept car," he added.
Meanwhile, the company is considering a chain of warehouses across the country. "We are looking at land around the factory for Gurgaon and in south India to set up warehouses ranging from 50 to 100 acres. These will store our cars and spare parts that will ensure quicker delivery and reduce dealer inventory," he said.
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First they say yes, we have a car that would do well. Then they say that we wont do it unless <excuses>, <more excuses> and <even more excuses>.
Lets face it, this is a company is used to selling Suzuki (Japan's) old models. But if I will get the chance, then I will certainly ask (Will they or wont they) the one person I know in Suzuki who happens to be one of the highest placed Indian in that company. | 
31st January 2010, 13:43
