Cedia Spirit relaunched as cedia sports basic at Rs. 9,30,000

ajay_msingh · 27th May 2010, 15:42

What the hell is happening to the Mitsu product portfolio. I remember they had a All-India Experiential Marketing campaign called The Great Driving Challenge to target young consumers to know, experience and hopefully buy the Cedia Sports in the exercise. Well it did receive some excitement and a lot of young urban couples dashed to give their entries and those few shortlisted ones actually drove the Cedia Sports for the final rounds and won the grand prize,the Cedia Sports itself. It did have all the gizmos such as GPS/NAV/Bluetooth/MOMO steering/OZ wheels etc and the overall performance of the car might have helped young customers to buy a Cedia Sports after the experience. Now are the HM /Mitsu marketing team planning to launch another experiential marketing campaign to target consumers who are 40+ to take a dig at another road drive by launching a stripped down of the Sports version and call it Spirit Sports Basic?????

Why don't these guys just stick to basics and not confuse customers with trimmed down versions of a Sports Model and call it Basic Sports and squeak a Spirit buyer to have a few/basic accessories of the sports version. As sales of Cedia is nothing rave to talk about in the country, the marketing folks must have come with a great idea of selling or give a choice of two products to two different TA in a family, sell a Spirit version to a Father who might be inclined to buy a Spirit Cedia Basic Sports model without GPS/NAV/ OZ/ MOMO (one who will just drive to office and come back, not interested in other flashy gizmo) and Sports version to the younger sibling. I really don't this how this strategy will work or there would have been plenty of Spirit inventory lying in the factory, so they must thought, add in a few gizmos and sell the variant as Sports Basic. A simple product differentiator that Maruti follows in all its model categories - Lx, Lxi, Zxi.

But, one thing for sure, the Cedia Sports version brand equity is being diluted and its better Mitsu realises just adding/trimming accessories will not get sales. They would be better off getting new Lancer models in the country. Can you believe Mitsu/HM did not have a stall at this year's Delhi Auto Show. I own Cedia Sports and casually asked one of the marketing guys, pat came the reply, No Money to book a stall, forget showcasing!!!!

venkateshkm · 23rd July 2010, 19:02

I enquired about the Cedia models currently available and the Southern Motors SP in Bangalore told me that only Cedia Sports is being sold now. The Cedia Sports Basic i is discontinued, and they are expecting a new variant in August. Would someone know what the real status is? The Cedia Sports Basic seems to have been launched only this year.....

gaurav_chopra04 · 23rd July 2010, 20:28

Quote:

Originally Posted by venkateshkm

The Cedia Sports Basic is discontinued, and they are expecting a new variant in August.

New Variant of Cedia

.. Damn HM..the new variant will just have reshuffled features. Nothing much. They look in no mood to launch the new lancer

.
If you want the Cedia, I'd suggest you go for sports and bargain hard on discounts.

Quote:

Originally Posted by ajay_msingh

I own Cedia Sports and casually asked one of the marketing guys, pat came the reply, No Money to book a stall, forget showcasing!!!!

They didnt have any new products to showcase, and thats why they didnt have a stall.. All their products including the EVO X were already displayed at the 2008 auto expo. Even Ford didnt have a stall despite the fact that they had figo almost ready for launch.

srikanths1 · 23rd July 2010, 21:05

Will they have enough sense to upgrade the engine power from 115BHP to something like 140BHP. The current 2.0L engine is capable of much more than its pumping out today. If not the new lancer, let them atleast do this basic favor.

oss · 23rd July 2010, 22:48

Wonder how long more HM is going to flog the Cedia

they should replace it with Lancer Ex with the 1.8 & 2.2 DiD engines, if they ever want to see some decent volumes.

DicKy · 24th July 2010, 15:11

I knew that mitsubishi would have to relaunch the cedia with ordinary beige interiors and especially the MOMO wheel with the old 4-spoke steering wheel.
BTW, the cedia link in the mitsubishi website doesn't seem to be working.What maybe the problem?

Voyager-1 · 26th July 2010, 00:29

On clicking the Cedia link, it tries to open 'http://www.cediasports.in/' and fails. I opened the link for lancer and replaced 'lancer' with 'cedia' and it opened the Cedia site.

Cedia Sports

SkyWalker · 26th July 2010, 08:53

Quote:

Originally Posted by oss

Wonder how long more HM is going to flog the Cedia

Well, i wonder how long Mitsu is going to flog HM. IMHO -They should just fire them and go solo.

AirWind · 26th July 2010, 09:59

@ Venkateshkm - What is the ex-showroom and OTR cost?

Quote:

Originally Posted by venkateshkm

I enquired about the Cedia models currently available and the Southern Motors SP in Bangalore told me that only Cedia Sports is being sold now. The Cedia Sports Basic i is discontinued, and they are expecting a new variant in August. Would someone know what the real status is? The Cedia Sports Basic seems to have been launched only this year.....

DicKy · 3rd August 2010, 22:30

@voyager-1 .thanks for the link on the cedia,bro.
but i think they forgot to put the cedia sports basic on the webpage. Nothing about it on the webpage. They can't even seem to put their website properly updated.

khoj · 3rd August 2010, 23:39

@Dicky
Cedia Sports Basic is now discontinued. The only available model is the Cedia Sports.

ntomer · 3rd August 2010, 23:52

Quote:

Originally Posted by khoj

@Dicky
Cedia Sports Basic is now discontinued. The only available model is the Cedia Sports.

I went to Excel Motors, Okhla yesterday; and a sales-person Raghavendra told me that it is still available. Even then new price-list has it listed.

According to him, the new Sports Basic is coming with a parking camera.

Nitin

.anshuman · 4th August 2010, 00:16

Everyone loves the sporty driving experience the Cedia offers, but they know the competition has moved on. Every other car in the segment feels fresher compared to the Cedia. HM now its time to get the latest Lancer here with a range of latest engines.

AFAIK Mitsubishi sells the Lancer internationally with the same PD 2.0 140bhp diesel engine that was available in Passat and Superb initially. Now when both Skoda and VW have raised the bar with CR engines, even if HM gets the latest Lancer here with the dated diesel engine it will feel dated and crude compared to the competition.

27th May 2010, 15:42	#31
ajay_msingh Newbie Join Date: Oct 2009 Location: Bangalore Posts: 17 Thanked: 4 Times	What the hell is happening to the Mitsu product portfolio. I remember they had a All-India Experiential Marketing campaign called The Great Driving Challenge to target young consumers to know, experience and hopefully buy the Cedia Sports in the exercise. Well it did receive some excitement and a lot of young urban couples dashed to give their entries and those few shortlisted ones actually drove the Cedia Sports for the final rounds and won the grand prize,the Cedia Sports itself. It did have all the gizmos such as GPS/NAV/Bluetooth/MOMO steering/OZ wheels etc and the overall performance of the car might have helped young customers to buy a Cedia Sports after the experience. Now are the HM /Mitsu marketing team planning to launch another experiential marketing campaign to target consumers who are 40+ to take a dig at another road drive by launching a stripped down of the Sports version and call it Spirit Sports Basic????? Why don't these guys just stick to basics and not confuse customers with trimmed down versions of a Sports Model and call it Basic Sports and squeak a Spirit buyer to have a few/basic accessories of the sports version. As sales of Cedia is nothing rave to talk about in the country, the marketing folks must have come with a great idea of selling or give a choice of two products to two different TA in a family, sell a Spirit version to a Father who might be inclined to buy a Spirit Cedia Basic Sports model without GPS/NAV/ OZ/ MOMO (one who will just drive to office and come back, not interested in other flashy gizmo) and Sports version to the younger sibling. I really don't this how this strategy will work or there would have been plenty of Spirit inventory lying in the factory, so they must thought, add in a few gizmos and sell the variant as Sports Basic. A simple product differentiator that Maruti follows in all its model categories - Lx, Lxi, Zxi. But, one thing for sure, the Cedia Sports version brand equity is being diluted and its better Mitsu realises just adding/trimming accessories will not get sales. They would be better off getting new Lancer models in the country. Can you believe Mitsu/HM did not have a stall at this year's Delhi Auto Show. I own Cedia Sports and casually asked one of the marketing guys, pat came the reply, No Money to book a stall, forget showcasing!!!!
	() Thanks

23rd July 2010, 19:02	#32
venkateshkm BHPian Join Date: Feb 2010 Location: Bangalore Posts: 66 Thanked: 37 Times	I enquired about the Cedia models currently available and the Southern Motors SP in Bangalore told me that only Cedia Sports is being sold now. The Cedia Sports Basic i is discontinued, and they are expecting a new variant in August. Would someone know what the real status is? The Cedia Sports Basic seems to have been launched only this year.....
	() Thanks

23rd July 2010, 21:05	#34
srikanths1 BANNED Join Date: Sep 2009 Location: Bangalore Posts: 142 Thanked: 3 Times	Will they have enough sense to upgrade the engine power from 115BHP to something like 140BHP. The current 2.0L engine is capable of much more than its pumping out today. If not the new lancer, let them atleast do this basic favor.
	() Thanks

23rd July 2010, 22:48	#35
oss BHPian Join Date: Feb 2005 Location: Chennai Posts: 683 Thanked: 6 Times	Wonder how long more HM is going to flog the Cedia they should replace it with Lancer Ex with the 1.8 & 2.2 DiD engines, if they ever want to see some decent volumes.
	() Thanks

24th July 2010, 15:11	#36
DicKy Distinguished - BHPian Join Date: Jan 2010 Location: TVPM Posts: 3,818 Thanked: 11,707 Times	I knew that mitsubishi would have to relaunch the cedia with ordinary beige interiors and especially the MOMO wheel with the old 4-spoke steering wheel. BTW, the cedia link in the mitsubishi website doesn't seem to be working.What maybe the problem?
	() Thanks

26th July 2010, 00:29	#37
Voyager-1 BHPian Join Date: Jun 2009 Location: Bengaluru Posts: 245 Thanked: 202 Times	On clicking the Cedia link, it tries to open 'http://www.cediasports.in/' and fails. I opened the link for lancer and replaced 'lancer' with 'cedia' and it opened the Cedia site. Cedia Sports
	() Thanks

3rd August 2010, 22:30	#40
DicKy Distinguished - BHPian Join Date: Jan 2010 Location: TVPM Posts: 3,818 Thanked: 11,707 Times	@voyager-1 .thanks for the link on the cedia,bro. but i think they forgot to put the cedia sports basic on the webpage. Nothing about it on the webpage. They can't even seem to put their website properly updated.
	() Thanks

3rd August 2010, 23:39	#41
khoj Senior - BHPian Join Date: Sep 2008 Location: Dilli Posts: 2,718 Thanked: 1,287 Times View My Garage	@Dicky Cedia Sports Basic is now discontinued. The only available model is the Cedia Sports.
	() Thanks

4th August 2010, 00:16	#43
.anshuman Distinguished - BHPian Join Date: Dec 2004 Location: Good-Gaon Posts: 7,763 Thanked: 11,064 Times View My Garage	Everyone loves the sporty driving experience the Cedia offers, but they know the competition has moved on. Every other car in the segment feels fresher compared to the Cedia. HM now its time to get the latest Lancer here with a range of latest engines. AFAIK Mitsubishi sells the Lancer internationally with the same PD 2.0 140bhp diesel engine that was available in Passat and Superb initially. Now when both Skoda and VW have raised the bar with CR engines, even if HM gets the latest Lancer here with the dated diesel engine it will feel dated and crude compared to the competition.
	() Thanks