SCOOP : Ford Figo's pricing leaked. EDIT : Officially announced (Page 18 onward).

harimakesh · 2nd March 2010, 18:32

If these are the official prices for Figo Variants, Ford will taste huge success.

Swift may be forced to realize enjoying its own product end cycle

Tata may offer its own TDI Engine on aura, Aura ABS, and Aura+ Variants to keep its VFM tag

With FIGO As VFM factor vaporize on TATA Vista QJD sizeable sales may be lost to Figo forcing TATA to re-inspect Vista QJD prices.

Let the good competition heat upamong car manufacturers in India and result in benefit to Indian customers

narayan · 2nd March 2010, 18:42

Quote:

Originally Posted by harimakesh

If these are the official prices for Figo Variants, Ford will taste huge success.

Swift may be forced to realize enjoying its own product end cycle

Tata may offer its own TDI Engine on aura, Aura ABS, and Aura+ Variants to keep its VFM tag

With FIGO As VFM factor vaporize on TATA Vista QJD sizeable sales may be lost to Figo forcing TATA to re-inspect Vista QJD prices.

Let the good competition heat upamong car manufacturers in India and result in benefit to Indian customers

isnt the TDI already offered in the VISTA ?

harimakesh · 2nd March 2010, 18:57

Quote:

Originally Posted by narayan

isnt the TDI already offered in the VISTA ?

Currently TATA offers its TDI engine Only on Terra and Aqua variants.
Vista Aura variants are coming with QJD engines only.

kiku007 · 2nd March 2010, 18:59

So much suspense to announce a car's price? God, this is as serious as it can get.

harimakesh · 2nd March 2010, 19:17

Quote:

Originally Posted by kiku007

So much suspense to announce a car's price? God, this is as serious as it can get.

Ford can gain a respectable market share ONLY with Figo. The RIGHT pricing must be sending waves in market that FIGO indeed is a great VFM product to Indians by FORD.

It is a DO or DIE moment for FORD with their FIGO pricing. 5.45L for M/T titanium with ABS and 2 airbags gives ALL the room for an A/T FIGO to be launched well under 5.9L challenging Punto, i20 ,Polo, Jazz,Vista,Beat,Swift seriously.

Figo petrol & Diesel variants with M/T and A/T has a great potential to clock 15K units per month if priced AGGRESSIVELY.

Gilead · 2nd March 2010, 19:24

Quote:

Originally Posted by harimakesh

Figo petrol & Diesel variants with M/T and A/T has a great potential to clock 15K units per month if priced AGGRESSIVELY.

They don't have the required no. of dealerships nor the factory capacity to come anywhere close to 15K a month.

I think Ford will be more than happy with 4K a month for now. What they need next are strong replacements for the Ikon and the Fiesta. And an MUV.

Quote:

Originally Posted by kiku007

So much suspense to announce a car's price? God, this is as serious as it can get.

This must be huge for Ford. What's the mood inside like?

anachronix · 2nd March 2010, 19:39

Quote:

Originally Posted by Gilead

They don't have the required no. of dealerships nor the factory capacity to come anywhere close to 15K a month.

I think Ford will be more than happy with 4K a month for now. What they need next are strong replacements for the Ikon and the Fiesta. And an MUV.

The S-Max can do wonders for a MUV from Ford

harimakesh · 2nd March 2010, 19:42

Quote:

Originally Posted by Gilead

They don't have the required no. of dealerships nor the factory capacity to come anywhere close to 15K a month.

I think Ford will be more than happy with 4K a month for now. What they need next are strong replacements for the Ikon and the Fiesta. And an MUV.

Ford has 120 odd dealerships and plant has capacity of 110,000 units roughly 9K units per month. Surely Fod must Expand its dealerships.

As FIGO is such a product for Ford that its base petrol varian prices are close to Beat and space is comparable with Indica & Polo a 284 liter boot and the non-turbo lag engine performance as said by GTO matching Punto, and finally good fit and finish level matching with European level.

To admit FIGO is one product that has a pack of USPs to support a great sales if priced aggressively.

Agreed it's time Now for FOrd to invest and give an affordable MUV to Indian Market.

kiku007 · 2nd March 2010, 19:50

Quote:

Originally Posted by Gilead

They don't have the required no. of dealerships nor the factory capacity to come anywhere close to 15K a month.

I think Ford will be more than happy with 4K a month for now. What they need next are strong replacements for the Ikon and the Fiesta. And an MUV.

This must be huge for Ford. What's the mood inside like?

Isn't the capacity at Ford India Ltd, 2,00,000?

Mood inside? Hhhm nothing much in the IT side man. We gotta see the car in our office last week. Too much crowd so I didn't get to check it out in detail. Sad part is, as I mentioned earlier no Employee Discounts for us

Good part is the whole of India gets a sweet price!

hpzone · 2nd March 2010, 23:47

This os a killer price for FOrd indeed. It will be interesting to see where Ford will cut corners to make decent profit from this car.

autospirit · 3rd March 2010, 09:01

The suspense is palpable, I am still waiting for the official price, have suggested Figo to a couple of giuys and lol they keep on calling me every couple of hours to confirm the price, went to see it in the showroom and it is a nice package.

Amartya · 3rd March 2010, 11:24

@autospirit - I too am waiting eagerly for the official prices to be announced.
I sincerely hope that Ford prices the car in a way that sets the cats among the pigeons.

RGK · 3rd March 2010, 12:11

Everyone is eager for Figo's pricing. If Ford does a good job - even better than the indicative pricings floating in the net, then Swift DDiS will start to see the end of its advance bookings

samsan02 · 3rd March 2010, 12:56

Wow ! If the prices are to be believed and are accurate, then Ford is going to rule the segment. Figo is going to be a global car and Allan Mullay launched it here in India that it self shows the importance it has in Ford's plans for India. But I sincerely doubt if they can price it so aggressively. Where will they recover the cost of manufacturing if they sell it at these prices. Well ! I would wait for Ford to announce official prices than getting carried away.

Maybe these are a teaser prices just for a month or two to grab the market share and make an impact.

RGK · 3rd March 2010, 13:07

<<<Where will they recover the cost of manufacturing if they sell it at these prices>>>

90% of parts are localised and most of interior components like headlight switches, a/c vents, wiper levers are from Fiesta.. So no new production costs for Ford

2nd March 2010, 18:32	#121
harimakesh BHPian Join Date: Feb 2008 Location: Chennai/Kuwait Posts: 502 Thanked: 354 Times	If these are the official prices for Figo Variants, Ford will taste huge success. Swift may be forced to realize enjoying its own product end cycle Tata may offer its own TDI Engine on aura, Aura ABS, and Aura+ Variants to keep its VFM tag With FIGO As VFM factor vaporize on TATA Vista QJD sizeable sales may be lost to Figo forcing TATA to re-inspect Vista QJD prices. Let the good competition heat upamong car manufacturers in India and result in benefit to Indian customers
	() Thanks

2nd March 2010, 18:59	#124
kiku007 Distinguished - BHPian Join Date: Apr 2005 Location: AU Posts: 2,322 Thanked: 7,189 Times	So much suspense to announce a car's price? God, this is as serious as it can get.
	() Thanks

2nd March 2010, 23:47	#130
hpzone BHPian Join Date: Oct 2009 Location: Dallas, TX Posts: 142 Thanked: 2 Times	This os a killer price for FOrd indeed. It will be interesting to see where Ford will cut corners to make decent profit from this car.
	() Thanks

3rd March 2010, 09:01	#131
autospirit BHPian Join Date: Jul 2009 Location: India, USA Posts: 46 Thanked: 4 Times	The suspense is palpable, I am still waiting for the official price, have suggested Figo to a couple of giuys and lol they keep on calling me every couple of hours to confirm the price, went to see it in the showroom and it is a nice package.
	() Thanks

3rd March 2010, 11:24	#132
Amartya Senior - BHPian Join Date: Mar 2008 Location: Evanston Posts: 1,748 Thanked: 736 Times	@autospirit - I too am waiting eagerly for the official prices to be announced. I sincerely hope that Ford prices the car in a way that sets the cats among the pigeons.
	() Thanks

3rd March 2010, 12:11	#133
RGK Senior - BHPian Join Date: Feb 2010 Location: DPM and CHN Posts: 1,822 Thanked: 1,139 Times	Everyone is eager for Figo's pricing. If Ford does a good job - even better than the indicative pricings floating in the net, then Swift DDiS will start to see the end of its advance bookings
	() Thanks

3rd March 2010, 12:56	#134
samsan02 BHPian Join Date: Oct 2009 Location: Bangalore Posts: 410 Thanked: 21 Times	Wow ! If the prices are to be believed and are accurate, then Ford is going to rule the segment. Figo is going to be a global car and Allan Mullay launched it here in India that it self shows the importance it has in Ford's plans for India. But I sincerely doubt if they can price it so aggressively. Where will they recover the cost of manufacturing if they sell it at these prices. Well ! I would wait for Ford to announce official prices than getting carried away. Maybe these are a teaser prices just for a month or two to grab the market share and make an impact. Last edited by samsan02 : 3rd March 2010 at 12:59.
	() Thanks

3rd March 2010, 13:07	#135
RGK Senior - BHPian Join Date: Feb 2010 Location: DPM and CHN Posts: 1,822 Thanked: 1,139 Times	<<<Where will they recover the cost of manufacturing if they sell it at these prices>>> 90% of parts are localised and most of interior components like headlight switches, a/c vents, wiper levers are from Fiesta.. So no new production costs for Ford
	() Thanks

SCOOP : Ford Figo's pricing *leaked*. EDIT : Officially announced (Page 18 onward).

SCOOP : Ford Figo's pricing leaked. EDIT : Officially announced (Page 18 onward).