Honda JAZZ, FEB-2010 Sales 233. What's the way Forward for HONDA ?

rutvij · 7th April 2010, 12:13

I am seeing more n more Jazzes on Ahmedabad roads. The sales guy at one of the dealership told me that they are selling about 30 Jazz every month.

In the past Honda has been introducing newer variants of their cars some time after the initial launch of the car. I guess this is right time for Honda to come out with some other variants of the car just like i20.

sanagg1 · 13th April 2010, 06:34

I think the figure of 571 for JAZZ in March 2010 is only a spike phenomenon.
The possible cause may be

1. The 50K promotion offer by Honda
2. Year end sale for depreciation

More likely a combined effect

Guys what say?
cheers

Abes · 13th April 2010, 11:40

I would love the current Jazz price, had they thrown in an automatic transmission.

fiat_tarun · 13th April 2010, 12:00

Quote:

Originally Posted by Abes

I would love the current Jazz price, had they thrown in an automatic transmission.

Totally.. I have come across so many people who say they would have bought the jazz if it came with an auto box.

sanagg1 · 15th April 2010, 05:07

Quote:

Originally Posted by fiat_tarun

Totally.. I have come across so many people who say they would have bought the jazz if it came with an auto box.

Auto Box at the current price or the corresponding increase in price?
cheers

dhirajs · 15th April 2010, 07:50

What Jazz really needs is a bigger engine @ the current price.
And Honda should discount all their underpowered / over priced inventory.

And make alloys std on all variants.

If i was in the market for a car,i wouldnt mind buying a 7.3L(delhi ex showroom) hatch from honda, but..... with atleast 125bhp.

Zero Cool · 15th April 2010, 08:53

It makes more sense to buy a similarly equipped SX4 at a similar price. (maybe even at a lesser price)

KiloAlpha · 15th April 2010, 09:05

I really wouldn't have minded the Jazz at that price. BUT Honda have skimped on equipment. Makes you wonder why Fiat can do the Emotion Pack for a couple of lakhs less, and still give you all the frills?

Sorry Honda, please try and understand that brand premium can only take you so far.

sanagg1 · 4th May 2010, 07:30

http://www.team-bhp.com/forum/newrep...eply&p=1867801

Quote:

Originally Posted by anu21v

Honda has been given apt lesson by Indian customers and competitors Alike. I am sure in future they would never screw up their pricing the way they did with "Their" car of the Year 2009 - Jazz....

Credit really goes to Indian Customer for ignoring the excessive pricing on account of "Straight-H" symbol on the car whereas as the Other H is doing great. No doubts why Honda Dropped to 7th place now from 5th place 3 years earlier.First it was GM to push them to 6th and now its Ford turn to push them to 7th this year.
:

Same old story month after month and we thought Japs are pioneers of proactive management strategies
any views ?
cheers

karmania · 4th May 2010, 09:05

The problem with Jazz is that it fundamentally didn't fall into the category of swift, polo and GP. I think they could have positioned it a bit different or atleast create a buzz word of being in the category B+. Another approach could have been to compare itself with others in the B segment and differentiate (read justify) their higher price. If you look at the design and the space provided, it easily beats the rest in the competition... no doubt everyone wants a hot model, but always has to settle for less...
Another approach could have been to launch a striped down version (bare minimum features to call itself a car) and then build on the extras. I have felt on numerous occasions that someone who is willing to pay the base price always considers on the next higher package/price slab. A stripped down version would possibly cost 50-70k less bringing down the price to around 6.2l (which falls in the category where people going for the top end versions of the hot hatchs are willing to consider the jump).

Finally marketing is all about justifying the price for your product. If you address this, there will always be customers for your product.

pgsagar · 5th May 2010, 01:07

Jazz? What Jazz? Time to bury Honda's follies and move on.

Market is flooding with exciting cars by the day and diesel is new petrol so who has time for an overpriced ugly petrol car which costs more than some sedans? Come on guys, wake up. Not all Hondas are great. Every automaker makes mistakes at least once in lifetime and this is Honda's mistake.

Max · 5th May 2010, 02:45

Quote:

Originally Posted by pgsagar

Jazz? What Jazz? Time to bury Honda's follies and move on.

Market is flooding with exciting cars by the day and diesel is new petrol so who has time for an overpriced ugly petrol car which costs more than some sedans? Come on guys, wake up. Not all Hondas are great. Every automaker makes mistakes at least once in lifetime and this is Honda's mistake.

Well said bro, couldn't say it better. Honda can't rob people for H badge.

rutvij · 2nd June 2010, 18:00

Sale figures of Jazz for the month of May are out. Jazz could manage only 205 units in the month of May.

Following are the sales figures of Jazz since its launch.

May 205
Apr 338
Mar 571
Feb 233
Jan 490
Dec 269
Nov 546
Oct 830
Sep 504
Aug 1029
Jul 1037
Jun 2032

This is the lowest monthly sale of Jazz. New president of Honda India seems to have his task cut out.

vishwas · 2nd June 2010, 18:32

Honda has clearly lost its way in India - Sales 4073 in May 2009 down to 4067 now in May 2010 - and this in the fast growing Indian market.

nirmaljusdoit · 2nd June 2010, 19:21

And this is after launching the Active version with some upgrades ?

Honda needs to do something & do it quick. The sales just don't show any signs of picking up. I think the positioning & marketing of Jazz is where it failed miserably. Honda probably expected it to sell on word of mouth, H badge, premium image, etc. but forgot to realize the huge price premium being commanded is in now way being justified.

7th April 2010, 12:13	#271
rutvij BHPian Join Date: May 2005 Location: Ahmedabad Posts: 423 Thanked: 220 Times	I am seeing more n more Jazzes on Ahmedabad roads. The sales guy at one of the dealership told me that they are selling about 30 Jazz every month. In the past Honda has been introducing newer variants of their cars some time after the initial launch of the car. I guess this is right time for Honda to come out with some other variants of the car just like i20. Last edited by rutvij : 7th April 2010 at 12:17.
	() Thanks

13th April 2010, 06:34	#272
sanagg1 BHPian Join Date: Apr 2009 Location: HIMALYAS Posts: 279 Thanked: 6 Times	I think the figure of 571 for JAZZ in March 2010 is only a spike phenomenon. The possible cause may be 1. The 50K promotion offer by Honda 2. Year end sale for depreciation More likely a combined effect Guys what say? cheers
	() Thanks

13th April 2010, 11:40	#273
Abes BHPian Join Date: Jan 2009 Location: Muscat Posts: 201 Thanked: 60 Times	I would love the current Jazz price, had they thrown in an automatic transmission.
	() Thanks

15th April 2010, 07:50	#276
dhirajs BHPian Join Date: Feb 2006 Location: Delhi Posts: 144 Thanked: 12 Times	What Jazz really needs is a bigger engine @ the current price. And Honda should discount all their underpowered / over priced inventory. And make alloys std on all variants. If i was in the market for a car,i wouldnt mind buying a 7.3L(delhi ex showroom) hatch from honda, but..... with atleast 125bhp.
	() Thanks

15th April 2010, 08:53	#277
Zero Cool BHPian Join Date: Feb 2010 Location: Gurgaon Posts: 202 Thanked: 6 Times	It makes more sense to buy a similarly equipped SX4 at a similar price. (maybe even at a lesser price)
	() Thanks

15th April 2010, 09:05	#278
KiloAlpha Senior - BHPian Join Date: Mar 2010 Location: Cubicle Posts: 1,605 Thanked: 3,002 Times	I really wouldn't have minded the Jazz at that price. BUT Honda have skimped on equipment. Makes you wonder why Fiat can do the Emotion Pack for a couple of lakhs less, and still give you all the frills? Sorry Honda, please try and understand that brand premium can only take you so far.
	() Thanks

4th May 2010, 09:05	#280
karmania BHPian Join Date: Mar 2010 Location: Bhubaneswar Posts: 62 Thanked: 8 Times	The problem with Jazz is that it fundamentally didn't fall into the category of swift, polo and GP. I think they could have positioned it a bit different or atleast create a buzz word of being in the category B+. Another approach could have been to compare itself with others in the B segment and differentiate (read justify) their higher price. If you look at the design and the space provided, it easily beats the rest in the competition... no doubt everyone wants a hot model, but always has to settle for less... Another approach could have been to launch a striped down version (bare minimum features to call itself a car) and then build on the extras. I have felt on numerous occasions that someone who is willing to pay the base price always considers on the next higher package/price slab. A stripped down version would possibly cost 50-70k less bringing down the price to around 6.2l (which falls in the category where people going for the top end versions of the hot hatchs are willing to consider the jump). Finally marketing is all about justifying the price for your product. If you address this, there will always be customers for your product.
	() Thanks

5th May 2010, 01:07	#281
pgsagar Senior - BHPian Join Date: Nov 2006 Location: Vizag Posts: 2,628 Thanked: 3,566 Times View My Garage	Jazz? What Jazz? Time to bury Honda's follies and move on. Market is flooding with exciting cars by the day and diesel is new petrol so who has time for an overpriced ugly petrol car which costs more than some sedans? Come on guys, wake up. Not all Hondas are great. Every automaker makes mistakes at least once in lifetime and this is Honda's mistake.
	() Thanks

2nd June 2010, 18:00	#283
rutvij BHPian Join Date: May 2005 Location: Ahmedabad Posts: 423 Thanked: 220 Times	Sale figures of Jazz for the month of May are out. Jazz could manage only 205 units in the month of May. Following are the sales figures of Jazz since its launch. May 205 Apr 338 Mar 571 Feb 233 Jan 490 Dec 269 Nov 546 Oct 830 Sep 504 Aug 1029 Jul 1037 Jun 2032 This is the lowest monthly sale of Jazz. New president of Honda India seems to have his task cut out.
	() Thanks

2nd June 2010, 18:32	#284
vishwas BHPian Join Date: Oct 2005 Location: Hyd Posts: 105 Thanked: 27 Times	Honda has clearly lost its way in India - Sales 4073 in May 2009 down to 4067 now in May 2010 - and this in the fast growing Indian market.
	() Thanks

2nd June 2010, 19:21	#285
nirmaljusdoit BHPian Join Date: Sep 2006 Location: Bangalore Posts: 833 Thanked: 674 Times	And this is after launching the Active version with some upgrades ? Honda needs to do something & do it quick. The sales just don't show any signs of picking up. I think the positioning & marketing of Jazz is where it failed miserably. Honda probably expected it to sell on word of mouth, H badge, premium image, etc. but forgot to realize the huge price premium being commanded is in now way being justified.
	() Thanks